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Do You Have a Growth Strategy for Your Vending Website? Do You Have a Growth Strategy for Your Vending Website?

Written by Emily on October 26, 2022

Emily / October 26, 2022

A growth strategy is important after your vending website is built. It will help maximize your website’s performance and attract valuable leads. Your vending website is your strongest marketing tool and online investment. Maintaining it is key to its long-term success. But what should your website’s growth strategy look like? Read our 3 steps-to-success specifically for vending websites.

1. Grow Your Web Content

Regularly adding content to your vending website has a more positive impact on marketing and sales than a redesign every few years. Therefore, you will want to add new web pages and update existing ones routinely. Consider what content will support your sales goals. Plus, what type of content will enhance your SEO. For example, let’s say you create a web page for a new service offering. Anyone who searches for that type of service should see your website suggested. The same is true if you feature trendy new products or showcase a specific coffee brewer. Get on a schedule where you regularly evaluate, update, and add content to your website.

2. Blogs are Key to a Growth Strategy

Writing blog posts is a vital way to stay current. Blogs allow you to communicate frequently with customers on a variety of topics. Blogs also show you’re an authority on top vending industry trends. Finally, blog articles go a long way toward enhancing your website’s SEO. For instance, when you write about services or products, those keywords are associated with your vending website.  Therefore, your website will show up in search results more often and attract more breakroom leads.

Here’s a bonus tip: Once you publish a blog on your website, share it on social media. It
doesn’t have to be a long post; a short sentence with hashtags will do. Your social media post gives your blog more exposure and opportunity for views. Don’t forget to add an image, which increases the chance it will be noticed.

3. Keep Your Website Clean

Every website needs housekeeping now and again. Check that your address, phone number, and email are correct. Also review all the links and menu options. You want to ensure those links go where they should. It is vital for an overall positive customer experience. After all, your website’s performance can affect how potential customers feel about you. A statistic from econsultancy reports that 80% of consumers are less likely to return to a website after a bad experience. So, don’t let a broken link stop your vending company from getting a qualified lead.

Another website section to check is service areas. If you have expanded into new cities or counties, be sure they are mentioned on your site. Ditto for product and equipment additions. You’ll want the most current information available for your existing and potential customers.

Digital Strategy | Vending Business | Online Marketing

A Website Growth Strategy Opens More Doors to Success

Use our tips as a guide and create a website growth strategy of your own. It will help you keep your vending website performing at its best. Add content, write blogs, and check your online information. It will ensure your vending website remains a powerful sales tool available to customers 24/7.

If you need help with your vending website or are looking for powerful online sales and marketing tools, contact VendCentral. We specialize in digital marketing for the breakroom services industry. From a growth strategy to a marketing plan, we can maximize sales for your vending business. Reach out to info@vendcentral.com or (866) 699-8363 to get started.

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Social Media Tips for Vending Businesses Social Media Tips for Vending Businesses

Written by Emily on October 12, 2022

Emily / October 12, 2022

Vending operators often ask us how social media can help their company. Our answer? Social media makes your vending business stand out from the competition and attracts quality leads. It lets you connect with customers and prospects in ways that influence their decisions. It is a powerful tool for increasing sales. Did you know that more than 50% of customers say they learn about new brands and products specifically from social media platforms? That means your vending business needs to be there.

Keep reading for tips on creating social media posts that engage your existing customers and make new prospects want to do business with your vending company.

Showcase Your Expertise

Social media is a great place to display your industry knowledge. Use it to inform your customers about new products and equipment. For example, post about the latest single-cup brewer you installed and the features you love about it. Don’t forget to tag the manufacturer to get more exposure.

Another great way to show your expertise is by sharing the latest breakroom news and trends. It will show customers that your company stays on top of what is hot in the industry. Showcase your latest installs too.  Make sure to mention how your breakroom upgrades improve the workplace and tag any clients who give you permission.

Keep it Consistent

Posting regularly on social media is key to building a relationship with your audience. That is because frequent posts help grow your online reputation. They also increase trust in your brand. But don’t worry. Social media posts don’t have to be long. In fact, short to-the-point posts are best. Bite-sized content is easier to scan and retain.

In addition, it’s a good idea to regularly ask questions or take polls in your social media posts. This will spark conversation. That means your audience will be better engaged. And, it will help you learn more about your audience too.Coolbreakrooms | Social Media Post | Breakroom services

Include Visuals

Remember the saying: a picture is worth a thousand words? Well, it’s true. Great visuals attract attention. But it’s not just photos. You can use infographics and video content too. A statistic from Twitter Business puts it in perspective, Tweets with video get 10 times more engagement than those without. The takeaway? Add visuals to ensure greater impact.

Make it Genuine

When you post on social media, an authentic and honest approach works best. Why? Because 86% of Americans want transparency from a company, says SproutSocial. That means you should show the human element in your business whenever possible. Plus, be open, honest, and clear in your posts. It will help you develop a stronger connection with your vending customers.

Need more reason to be real? LinkedIn posts with personal images get two times higher engagement. So, get personal to ensure your posts are read and remembered.

Now that you know when and what to post, it’s time to boost engagement. Invite your clients and industry colleagues to follow your business. And do the same to theirs. The larger your audience, the more powerful your social media will be at attracting new customers and maintaining current ones.

If thinking about social media posts makes you feel stressed, you’re not alone. The good news is that there are digital marketing specialists just for the vending industry. That’s us. Reach out to VendCentral for help today.

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Vending Marketing That Works, Part 1: Define Your Marketing Strategy Vending Marketing That Works, Part 1: Define Your Marketing Strategy

Written by Emily on July 28, 2022

Emily / July 28, 2022

Many vending business owners jump into marketing with social media posts and blogs to reach potential customers. Indeed, these are part of any good marketing plan. However, to get results, vending marketing needs to be supported first by a strategy behind the posts and blogs. Then you can work out a detailed plan of what and when to post.

Did you define your vending marketing strategy before jumping in? If not, keep reading. Here are some marketing strategy basics to ensure your marketing succeeds.

Marketing strategy vs. marketing plan

While often used interchangeably, a marketing strategy and marketing plan are very different. A marketing strategy is the why. It explains how your marketing will help you achieve your company’s mission and goals. Plus, it outlines what you will market, who you will market to, and how you intend to communicate your message. Finally, it should consider your competitors and how you will set your breakroom business apart.

In contrast, a marketing plan takes your marketing strategy and puts it into practice. It is how you will execute the strategy. For instance, your social media post schedule, your blog topics, and the associated performance metrics.

Steps for a strong vending marketing strategy

A well-defined marketing strategy supports your company’s mission and vision. Follow these steps to ensure yours is complete:

1. Lay the groundwork

Begin the vending market strategy process with a summary of your company. For example, how it started and the values that drive your business. It is also important to include what you wish to accomplish with your marketing efforts. Are you looking to obtain new business? Do you want to show existing customers you do more than vending? How can your marketing efforts help you achieve your goals?

2. Understand your market

Next, outline the key factors and trends happening in the breakroom industry and in your particular service area. Are micro-markets the “go-to” in your area? Are locations asking for ways to lure employees back to the office? Check industry sources, local news, and LinkedIn for some insights.

3. Detail your offering

At a high level, list the types of products and services your vending marketing should focus on. This is going to be directly related to the market trends you identified in the previous step.

Vending Decision Marker | Vending Customer | Marketing Stratgey4. Define your audience

In order to develop an effective vending marketing strategy, you need to know who to target. Therefore, you should create a clear description of your ideal vending or breakroom service customer. What type of business is it? How many employees are on-site? Who is your contact, the facility manager or the human resource manager? How can you get your marketing message in front of this person?

5. Describe your message

Now that you have identified your target audience, what do you want to say? Use what you came up with for overall breakroom trends, which products/services you want to target, and who your ideal customer is to solidify your message. Does it revolve around hassle-free service? Or, perhaps it highlights the advantages of superior coffee equipment? Maybe it’s showcasing your environmental stewardship through sustainable practices?

6. Analyze your competition

In marketing as in most aspects of business, it is important to look not only at yourself but your competitors. For instance, how is your vending company unique or better than others? How will your marketing plan accentuate these differences?

Don’t forget, you don’t have to come up with your marketing strategy alone. A digital marketing agency can assist you in developing and solidifying a vending marketing strategy that works.

A marketing strategy is just the beginning

Once you have all the elements of a marketing strategy complete, you can take that framework and build a marketing plan. Don’t be tempted to skip the strategy, however. It is worth the time. Starting with the support of a strategy will ensure you make the most of your vending marketing investment, keep your message on target, and reach your goals.

Ready to solidify your strategy? VendCentral can assist you in defining one that works. For a free consultation, contact us by email or at ((866) 699-8363.

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Podcasts – A New Vending Marketing Strategy To Try Podcasts – A New Vending Marketing Strategy To Try

Written by Emily on July 13, 2022

Emily / July 13, 2022

Podcasts have seen tremendous growth. Forbes reports that in 2021, there were 116 million people listening to podcasts monthly. That number shows signs of going even higher in 2022.

Can vending operators use podcasts to boost business? Yes! Read on to learn more about using podcasts in your vending marketing.

Why people listen

There are many reasons podcasts are increasing in popularity. One reason is screen fatigue. Starting in 2020 (Covid19), people began spending more hours on screens. This includes working remotely, streaming content before and after work, as well as scrolling through social media. It’s nice to have a break. Yet, people still want to be tuned in to what’s happening and be entertained. That is where podcasts come in.

Podcasts commute listening at home listening

As an audio-only medium, podcasts are the perfect choice for making the most of leisure or errand time. More than half (52%) of listeners are tuning into podcasts while doing things at home, according to The Infinite Dial 2017. Another quarter is listening to podcasts on the go, from commuting via car to walking around on foot. The versatility of when and where people can listen to podcasts is part of what makes them so attractive.  Plus, there is a podcast on nearly every subject. You can listen to one to boost professional development, be entertained, or explore a hobby. This variety in topics adds to podcasts’ overall appeal.

What to podcast

So how does a vending company break into the world of podcasts? A great way to start is by taking the digital content you already have and repurposing it for a podcast audience. Use the pages of your own website for inspiration. You could expand upon your origin story, company mission, and/or vision for the future in a podcast (all from your About Us page).

Another podcast idea is to discuss what’s new and trending in breakroom services. You might start by interviewing your employees. For example, what is it like to be a route driver in 2022? How have workplaces in your area changed in the past few years? Or, perhaps you would rather discuss how breakroom service technology is changing. You could report on the new services and hardware available along with how it benefits your vending customers and their employees. The sky is the limit on vending podcast topics. Try innovative food and beverage products, shifts in the way today’s workers are snacking, or anything that informs and educates listeners.

Get help from a host

When creating a podcast, a good host is invaluable. They can help guide the listener through the episode, add a level of professionalism to the finished product, and help you get your podcast published. Our talented friend, Cecil LeDesma, is an expert podcaster and can help you explore and create podcasts about a variety of topics that you or your business feel passionate about.

Podcasts are outside the box

Podcasts are not going away. Buzzsprout reports projections that listeners will exceed 160 million by 2024. This is a big reason for you to consider a podcast to market your vending business. It can help boost your brand and solidify your place as an expert. Most of all, it will reach an audience that could be potential clients.

There’s help along the way. VendCentral has been assisting breakroom service providers with vending marketing for decades. We can help you navigate the online marketing world to create strong business leads. Call (866) 699-8363 or email today.

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