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Which Vending Marketing Program is Right for You? Which Vending Marketing Program is Right for You?

Written by Jen on January 26, 2023

Jen / January 26, 2023

A vending marketing program is your secret weapon for growing sales. It’s crucial for driving leads to your website. And for changing prospects into customers.  A vending marketing program will drive new buyers to you! It will also spur upgrades with your existing customers.

Vending operators who want to stay focused on their daily tasks turn to VendCentral for marketing help. If fact, it’s why we created our vending marketing programs. All of our marketing programs include a brand-new, mobile-friendly website to attract more leads and convert more customers. They also include top-notch social media content to engage your audience online.  But, our sales and marketing programs offer lots of other benefits too. Looking for more leads and more sales?  Keep reading, because this guide will help you decide what vending marketing program is right for you.

VendCentral | Marketing Programs | Vending Marketing

The Works – a COMPLETE vending marketing program

Looking for a program that is completely personalized for your business? A program that drives sales? One that includes all aspects of digital and print marketing? This program is for you. Clients on our COMPLETE sales and marketing program rely on us to handle it all!

To start, we craft a sales and marketing strategy based on our COMPLETE clients’ unique needs and growth plans.  From that, we develop their monthly promotional schedule. These clients work closely and regularly with their VendCentral marketing account manager to fine tune their marketing strategy throughout the year.

Clients on our COMPLETE program have the most robust website growth plan for top SEO results. They also receive the most social media and blog content. Plus, it’s all customized for their business. We help these clients tap into the power of social media to grow their audience and reach. Press releases and design services for email and print campaigns are included too. It is our highest tier program. But COMPLETE clients consider it a valuable investment that pays off big for company sales growth.

The Assist – a CORE program

For vending operators that need only a bit of marketing help, we offer the CORE vending marketing program. In this program, our marketing account managers focus on generating content to help our CORE clients get top search results. Blogs and social media posts concentrate on industry topics and promote our clients’ services and expertise. They contain great SEO keywords but minor customization.

The CORE program appeals to clients looking to establish an online presence, improve search rankings, and grow their websites over time. It works best when complemented by a member of your own team who can add personalized content.

The Best of Both – a CUSTOM program

Take all the benefits of CORE, pair them with several great options from COMPLETE, and you’ll get our CUSTOM program. This is our most popular program with good reason. It is a semi-custom approach that highlights what sets your vending business apart from competitors.

We work together with our CUSTOM clients to create promotional plans. These include both industry-related and personalized content. Website growth is also emphasized in this program to maximize SEO. Clients on the CUSTOM marketing program also get ZippyLead, a website IP tracker tool that can increase vending sales. It does this by capturing valuable contact information about website visitors.

Our VendCentral marketing account managers collaborate closely with our CUSTOM clients for maximum impact and maximum lead generation.

What Type of Vending Marketing Program Do You Need?

Looking to grow your vending sales?  Want to stay focused on your operations? We have a marketing program that fits your needs. From full-scale sales and marketing to a more simplified approach, VendCentral will help you succeed.

Contact VendCentral today for more details on our vending marketing programs.  We will help you find the best fit for your business. Call us at (866) 699-8363 or reach us online.

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Social Media Helps Grow Your Vending Business: Here’s Why Social Media Helps Grow Your Vending Business: Here’s Why

Written by Emily on January 12, 2023

Emily / January 12, 2023

The vending industry is buzzing about social media. With good reason! A solid social media presence gives vending businesses some unique benefits. What benefits, you ask? Read on for the top reasons why social media helps your vending operation thrive.

Increases Traffic to Your Website

Social media posts can drive people back to your website with links for more info. And your website is a sales tool open 24-7. That means social media posts are part of a good sales strategy.
Social Media | Vending Sales | Digital Marketing

Drives SEO Ranking

Social media posts and YouTube videos rank with search engines. That means more hype for your services, photos, videos, etc. That’s marketing gold. Just make sure to include helpful keywords, like your city name and vending service offering.

Showcases your work

Social media lets you highlight what you do and how well you do it. Plus, you can talk about the benefits of your services in bite-size posts. That will help customers remember them. Social media is a great place to show real-world breakroom pictures. This gives potential clients visual examples of how you can improve their breakroom. It can also help upgrade your existing vending customers to a brand-new micro-market.

Helps Recruit Skilled Staff

Posting a job on social media helps you announce your open jobs to candidates. It also makes it a lot easier for them to see you’re hiring. Professional networking sites, like LinkedIn, can even reveal people with specific skill sets. These are skills you may need to help your vending operation grow.

Reinforces your brand

Well-crafted social media posts can be terrific branding. They show people who you are and what your company stands for. Customers like to do business with a company they can connect with. Social media gives them more chances to understand and connect with yours.

It’s not enough to have a logo and some images on social media. There’s a strategy for getting the many benefits a social media presence offers. Posting frequently and personalizing your content are two important components. Engaging with customers, prospects, and other industry professionals on social media is key too.

If you’re feeling overwhelmed by the need to create and maintain a social media presence, there is help. VendCentral’s team of digital sales and marketing experts is dedicated to the breakroom services industry. Contact us today at info@vendcentral.com or (866) 699-8363 to grow your vending sales and stay current online.

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Need a New Vending Website? How to Know When It’s Time. Need a New Vending Website? How to Know When It’s Time.

Written by Emily on November 9, 2022

Emily / November 9, 2022

A new vending website can set your breakroom business up for sales success in a digital world that is crowded with competitors. Your website is a salesperson that works 24/7 and its sales pitch needs to be great. If your current vending website is not relevant, easy to read, and showcasing the best of your vending services, then it’s time for a whole new look.

Beyond that, there are three tell-tale signs that it’s time for a new website. They relate to performance indicators that impact how prospects will find your website and how long they’ll stay engaged. Read on for three questions to ask yourself to assess if your current website is performing at its best.

Is it easy to navigate?

A beautiful, well-designed website is a must. Not just the homepage either. 47% of users visit a vending website’s products or services page first, according to Zippia research. Therefore, it’s critical to ensure easy-to-access navigation with logical headings. The most important of these is the Contact Us page. Why? Because it’s crucial that potential customers can easily reach out to your business. Zippia also reports that 44% of users leave a site without contact information. Don’t let this happen to you.

While high-quality images are essential, large image files can slow a website down. This frustrates users and leads nearly 40% of people to stop engaging, says Webfx. In fact, lead conversion drops up to 20% for each second your site takes to load. Take a look at whether your website’s pages are optimized. They should provide a high-quality user experience with fast load speeds.

Is it ranking high on search engines?

Is your website traffic low? According to Fit Small Business, this is a problem for one in five businesses. A possible reason for low traffic is poor search engine optimization (SEO). Poor SEO affects your website’s rankings when breakroom decision-makers search for the services you provide. Check your search engine ranking by typing in a city in your service area along with the type of services you offer; like vending, office coffee, or micro-markets. Does your vending website appear? If you aren’t a top result, you’re SEO could be the problem.

A new vending website with proper SEO can move your business up the ranks. This is good news. It ensures your vending company will be seen by new customers looking for breakroom services in your area.

Mobile Responsive | Vending Service Website | Customer Experience

Is it mobile-responsive?

More people are using mobile devices to access the internet than ever. A Google Marketing Forum compared mobile vs. desktop viewing and found that shoppers access websites through their mobile devices much more often than through their desktop. Despite this, converting a customer via their mobile device is less than half as likely. Why do far fewer people take the extra step to contact a company through their mobile devices? Because many websites don’t load properly on mobile devices and it’s more difficult to keep a potential customer engaged. Zippia says up to 80% of consumers will leave a site that doesn’t display correctly on their mobile device. And, 57% won’t recommend a business with a poorly designed mobile website either.

Check out your current website on a mobile device. Does it provide the type of user experience that will turn visitors into leads? If not, it might be time for a new vending website that is mobile-responsive.

What to do if it’s time…

If your current vending website’s look and performance are not helping your sales, explore your options. Investigate a simple refresh of your existing site and compare it to starting from scratch. VendCentral can advise you on the best route to take for a website that attracts leads and helps drive sales for your business.  For more information, reach out to info@vendcentral.com or (866) 699-8363.

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4 Google Business Listing MUSTS For Vending Companies 4 Google Business Listing MUSTS For Vending Companies

Written by Emily on May 19, 2022

Emily / May 19, 2022

Having a Google Business Listing is a great first step in vending marketing success. However, if you are only doing the basics, you are missing out on potential business. That’s why we’ve pulled together the 4 essential elements that your vending company needs to maximize your Google Business Listing. Upgrade your listing with: 

Customer Reviews | Breakroom Operators | B2B Marketing | Business Listing

Reviews, Reviews, Reviews

It’s no secret that today’s consumer puts heavy emphasis on reviews. However, it’s not just consumers. Facility Managers, Human Resource Managers, and Decision Makers research refreshment and vending services business online too. Where do they look? Google Business Reviews. Those stars (and comments) come up as soon as they search for your business name. They can show decision-makers that you are as reliable and competent as you say, which will help them choose you for a breakroom services partnership.

Timely Responses & Content

While getting lots of reviews is important, that’s not all. You also need to respond to reviews. Even if the review is 5-star, offer the reviewer a quick thank you. The more personal the thank you sounds, the better. Replying to reviews shows everyone that you appreciate your customers and keep an eye on your image. It can also encourage more people to leave reviews. 

We know what you’re thinking. What happens if the review you get is less than 5 stars? The good news is that having a few 4-star reviews, or even a negative review or two, actually makes your listing more credible. No one is perfect, and vending service decision-makers will appreciate the integrity of allowing all types of reviews to show. Having said that, your company must respond to negative reviews. Avoid defensive language and be personal. Ask questions and explain how you did or will fix the issue. You can also direct them to call you to discuss the issue, which takes the issue offline. While it may be offline, visitors to your Google Business Listing will see that you responded quickly and care about your level of service. 

Up-To-Date

Similar to responding to reviews, it’s important to keep your Google Business Listing information updated. Old addresses, logos, and messages from years ago all need to be removed. Ensure your service area is current too. This impacts whether your company shows up when a decision-maker searches for vending “near me.” Keep your company considered for a business partnership by being up-to-date. 

Breakroom Experience | Business Listing | Breakroom Services

Personal Images

Stock photos are beautiful, but anyone exploring your business on Google is looking to find out about you! That means they want to see your location, your employees, and your services in action. Grab some shots at vending and micro-market installations. Add photos from your company events. These real-world photos will show that you take pride in your business, exactly what a company looking for a refreshment services partner wants.

While your Google Business Listing photos should be of your business and services, aim for high quality. The best vending marketing photos are well lit (with daylight), high resolution (even if it’s a smartphone camera), and look appealing. Avoid blurry, grainy, dark photos that don’t showcase the best of your vending business.

Today’s vending marketing pros know that your online image is important. That’s where an optimized Google Business Listing can help. If you need help optimizing your Google Business Listing or improving your online marketing presence, contact VendCentral. We’ll develop a distinctive vending marketing strategy to attract new leads and impress your existing clients.

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How Blogs Create a Deeper Connection with Customers How Blogs Create a Deeper Connection with Customers

Written by Jen on April 14, 2022

Jen / April 14, 2022

Operators and manufacturers are using blogs more and more to connect with customers, display their expertise, promote their breakroom products & equipment, and generate leads. 

There are many ways to keep blogs engaging for breakroom customers. But what types of content work well in a blog? Read on to discover ideas for incorporating interesting and relevant blog content into your digital strategy. And stay tuned until the end to learn one of the biggest benefits of creating blogs.

Answer FAQ’s

It is easy for breakroom operators to identify frequently asked questions when servicing their clients. Write blogs that can be used as a customer service tool for answering them. Consider sending these blog articles to your clients proactively to show you are in tune with their needs and have resources to help them.

Promote New Products & Brands

Use blogs to let your clients know you are working hard to keep your snack, beverage, and fresh food assortments new and exciting. Blog articles are an interesting way to explore new flavors, brands, and seasonal items.

Explore Breakroom Trends

The refreshment services industry is constantly evolving and there are always new ideas to share.  Blogs that identify and elaborate on breakroom trends are a valuable tool for your clients. They can also create opportunities for breakroom service and equipment upgrades. 

Equipment Information

Breakroom equipment is constantly innovating.  Write blogs that provide information on your most popular breakroom equipment – especially gourmet coffee brewers. These articles can help your clients maximize the use of their equipment and be helpful for troubleshooting problems too.

Industry expertise

Use blog articles as an outlet for demonstrating your industry knowledge. It will show you stay on top of what is happening in the industry and reinforce your company as a leader in refreshment services.

Build Trust

Blogs are a great way to establish a deeper connection with your clients, build trust, and enhance your company’s brand image. Use these articles to get a little personal. Share your company’s values, highlight outstanding employees, or explain what you are doing to contribute to your community. 

There are so many ways blogs can be useful for your breakroom customers. The added benefit? Blogs are one of the best ways to attract new customers and generate leads for your website. Blogs are often rich in industry keywords, improving your company’s SEO and search engine ranking. 

Marketing Blogs | Breakroom Operators | Digital Strategy

Blog articles published to your company’s website remain online far longer than any social media post. This means its content will continue to be helpful to your existing clients and effective in driving new website traffic for years to come.

VendCentral specializes in creating thoughtful and impactful digital marketing content for the refreshment services industry. If you would like to learn more about our marketing programs visit our website or call us at (866)699-8363

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Breakroom Operators: Let’s Improve Your Organic Search Results Breakroom Operators: Let’s Improve Your Organic Search Results

Written by Jen on March 31, 2022

Jen / March 31, 2022

Organic search is a top way for buyers to discover a breakroom operator’s products and services. It also allows them to understand who you are as a business, where you operate, and what current customers are saying about you. Your company’s organic search results cannot be improved through paid advertising.  Instead, achieving top ranking on search engines is the result of knowing how breakroom buyers shop online and how to influence your SEO. 

Keep reading to learn the tactics breakroom operators can implement to improve their organic search ranking and get their business, products, and services noticed online. 

What is Organic Search?

When a buyer enters a keyword or query into a search engine, the results they see are a combination of paid and organic search results.  After advertisements, organic search results are ranked in priority order.  If your website is fully optimized with industry-related keywords and content, it helps your SEO and allows your business to achieve higher rankings, gain organic traffic, and generate leads. Breakroom operators with high organic search rankings have a better likelihood of buyers of breakroom services finding their website.  

Compared to paid advertisements, organic search rankings cannot be bought. They are determined by the quality and quantity of your company’s online marketing content.

But what types of content benefit your SEO and what can you do to improve your company’s organic search rankings?

Business Listings | Social Media | Smart Website | Blogging

A smart website

Your website is the #1 tool to represent your company’s services online, generate leads, and close sales. Your website should host a wealth of content to support and promote all aspects of your breakroom services, including pantry service, micro-markets, vending, and office coffee. But your website’s design and its content not only affect the user experience, it also impacts your organic search rankings. That is why it is important for breakroom operators to create an SEO-focused website that ‘speaks the same language’ your buyers do.  A website with content that is rich in industry-related keywords and phrases specific to the refreshment services industry will make it easier for search engines to match your website with buyers searching for breakroom services.

Informative blog articles

Blogs are a great way to elaborate on topics of interest as well as highlight current breakroom trends.  Plus, blogs boost SEO by positioning your website as a source for relevant answers to prospective buyers’ questions. Blog posts that use a variety of keywords and on-page SEO tactics are recognized as more relevant and can give your business more opportunities to rank higher in search engines. Another benefit? Blogs help your business gain industry authority and trust with breakroom customers.

Social Media Content

Posting regular content to your social media platforms helps your company stay top of mind with existing customers and potential buyers of breakroom services.  In addition, having a social media presence helps increase your online visibility and supports SEO efforts to drive traffic to your website. Create posts with inbound links to your website and encourage those that engage with your content to click through.  This will increase your site’s popularity and credibility for organic search. Posts that tag relevant fellow businesses or clients will increase their exposure – and so will the likes they receive.  The more eyes on your content the better. You may even notice your social media profiles showing up near the top of online searches as well.

Online Business Listings

Finally, online business listings are important for SEO because they provide valuable information at a quick glance. Not only do they increase your visibility in local search, but they also increase your chances of ranking higher than competitors. Your business listing also provides a place for existing customers to review your breakroom business and drive more traffic to your website. 

Organic Search | Breakroom Operators | Website Ranking

Managing your online content to maximize SEO will help ensure your company ranks high in organic search and new leads discover your website.  Prospective buyers are looking online for breakroom solutions every day. When your website is optimized, potential customers have an easier time finding the breakroom refreshment products and services you offer and reaching out to you first.

If you’re a breakroom operator looking to improve your online presence and SEO, contact VendCentral. We are 100% focused on the refreshment services industry and develop results-oriented online marketing strategies for breakroom operators.

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