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Written by Katie Waxman on July 16, 2024

VendCentral Founder and Spokesperson: Neil Swindale

Is your company’s social media strategy important for your brand? Absolutely.  But your vending company’s brand should have a human face as well, ideally a spokesperson. If you are an owner-operator, your LinkedIn social media account can be a driving force behind your company’s online marketing success.  No one can build trust and relationships better for your company than you! If you are having a hard time getting started, remember these 4 simple tips.

Tip 1: Be Authentic

Your LinkedIn audience wants to see the real you and will connect with your stories.  Share the challenges you are overcoming.  Celebrate the wins (like that new micro-market install!).  Shout out appreciation for long-term employees and express gratitude for loyal customers. Or, explain how something in your personal life is influencing your professional life. No matter what you post, remember your social media platform should always showcase your professionalism and passion for your business.

Royal ReFresh Ryan Harrington Post

Owner-operator Ryan Harrington shares news of Royal Refresh’s latest micro market install

Tip 2: Show Your Expertise

Whether you are adding insight to industry trends, showing excitement for new products, or displaying curiosity and anticipation for new technology, be sure to weigh in on the topics that matter to your industry and customers. It will all show your audience that you are staying in the know on the latest and greatest breakroom products and services. This will build trust and confidence in you AND your company’s brand.

Tip 3: Engage with your Community

Get on LinkedIn and see what other leaders in your community and industry are doing on their social media platforms.  Contribute through likes and comments.   It will grow the awareness of you and your company.  It will also promote goodwill that will inevitably return to you. Take note of how your audience becomes more engaged with your content through comments, shares, or even direct messages.

Tip 4: Build a Bridge

Finally, build a connection between your personal social media platform and your company’s social media platform.  Do this by commenting on your company’s posts and blogs.  Take it a step further by sharing your company’s social media content on your own personal platform and adding your point of view. As your company’s spokesperson, you should be its biggest cheerleader!  Invite your audience to take action, like following your company’s brand page or reaching out for advice on the latest breakroom products and equipment. This connection is an important part of successful social selling and brand growth.

Corporate Coffee Systems David Henchel Post

CEO David Henchel applauds the Corporate Coffee Systems tech team

Getting social on LinkedIn can be intimidating.  But, don’t let your worry over making things look perfect prevent you from making it happen. If you create content that showcases your personality and drive to keep your customers happy you can’t go wrong.  Your content will be a perfect enhancement to your company’s social media marketing strategy.

VendCentral specializes in marketing programs with strong social selling strategies for Operators, Manufacturers, and Suppliers in the Refreshment Services Industry.  Contact us for a free consultation.

Written by Katie Waxman on June 11, 2024

Excitement is in the air as clients embark on one of our Marketing Programs. That’s because they are standing on the launchpad to their online success. Are you thinking about joining one of VendCentral’s Marketing Programs? Here is a look behind the scenes at what you’ll experience as a new monthly marketing client.

Laying the Foundation: Onboarding Like No Other

Right off the bat, we kick things into high gear with a comprehensive onboarding meeting. You’ll meet members of our team, including your dedicated Marketing Account Manager who will be your key partner for success. This initial pow-wow sets the stage for an in-depth exploration of your business’s DNA, from its rich history and unique culture to your exceptional offerings and competitive edge. Come prepared to share your story!

Branding: Your Secret Sauce

We’ll dive into your brand identity to ensure the content we create captures the essence of your business. This includes visual aspects like colors, logos, and fonts. But we don’t stop there – we’ll also delve into the intangible elements, like your company’s personality, communication style, and core values. This holistic approach ensures a cohesive experience for your audience.

Social Media: The Modern-Day Megaphone

While your website is in the works, we’ll set the stage for social media. Your social media platforms will be designed with beautiful custom graphics. We’ll also guide you through tips to optimize your platforms to captivate your online audience. Once your platforms are polished, we’ll publish a steady stream of engaging content on your behalf.

Your Marketing Account Manager: The Maestro

Your Marketing Account Manager orchestrates the symphony of your marketing initiatives. Through regular meetings, they’ll guide you in choosing the areas of focus that will propel your business to new heights. With their insight and strategic expertise, they’ll craft a content strategy that hits all the right notes, while keeping all projects on schedule.

The Showstopper: Your New Website

Prepare to be dazzled as we design and develop a website to help you shine brighter than the competition. Once it meets your approval, we’ll take it live, unleashing its full potential on the digital world. But we’re not done yet, we’ll also develop a website growth strategy and equip your site with a blogging platform, ensuring a steady stream of fresh, engaging content. And let’s not forget those all-important contact forms, making it a breeze for leads to connect with you.

Let’s GROW!

Now that the stage is set, it’s time for the real show to begin. With VendCentral, you’ll have an entire squad of strategists, writers, designers, and developers – all working tirelessly to elevate your brand. Content? We’ll create it in spades, keeping your online presence vibrant and on point.

But what truly sets us apart is the collaborative relationship we forge with our clients. We’re not just an agency; we’re a partner, united by our passion for this incredible industry and a drive to propel your business to new heights. Join us and experience the benefits of a Marketing Program for your business!

Written by Katie Waxman on May 14, 2024

Your vending company’s social media presence has never been more important. It can build brand awareness, reach new audiences, and help your company stay top-of-mind with existing customers. It promotes your vending services, products, and overall brand.

Businesses that maintain a strategic social media presence often have a competitive edge.

But, where does your personal social media account fit in?  And how can you use it to promote your vending brand?

Your personal social media accounts can play a large role in growing your brand – especially if you are an entrepreneur or thought leader in the vending industry.  Your personal social media platform can humanize your business and build genuine relationships with your audience.  It can also help differentiate you from competitors.

Here’s how to use your personal social media platform to promote your vending business:

Integrate your business and personal brand

Incorporate your vending company’s logo, services, and story into your personal profile.  Use your platform to showcase your experience and insight into the vending industry. A behind-the-scenes look into your company will help your audience connect with your brand. If you have a great entrepreneurial story behind your business, don’t be shy about sharing it!

Leverage your network

Your personal network is made up of some of your biggest cheerleaders.  Share your company’s posts to make them aware of the great things your business is doing. Add your own insights to create even more impact. Your network’s likes and comments will help further promote your brand.

Be sure to also watch what industry experts and colleagues are posting about.  Commenting on their posts will display your knowledge and interest in vending services and further promote your business.

Showcase your company culture

We know you are passionate about your business and its success, so let it show! Use your personal platform to give special thanks to hard-working employees and showcase what they are doing to make a difference. If members of your team are giving back to their local community, shine a light on their service to others.  These posts will show your audience that you are a great company to work with AND work for.

A well-managed company social media presence is essential. But, by thoughtfully integrating your business into your personal social media platforms, you can create a powerful, social selling strategy to promote your vending brand.

VendCentral specializes in social media content creation for companies in the vending industry.  Contact us to learn more about our services and how we can help grow your business.

Written by Katie Waxman on January 12, 2023

The vending industry is buzzing about social media. With good reason! A solid social media presence gives vending businesses some unique benefits. What benefits, you ask? Read on for the top reasons why social media helps your vending operation thrive.

Increases Traffic to Your Website

Social media posts can drive people back to your website with links for more info. And your website is a sales tool open 24-7. That means social media posts are part of a good sales strategy.

Drives SEO Ranking

Social media posts and YouTube videos rank with search engines. That means more hype for your services, photos, videos, etc. That’s marketing gold. Just make sure to include helpful keywords, like your city name and vending service offering.

Showcases your work

Social media lets you highlight what you do and how well you do it. Plus, you can talk about the benefits of your services in bite-size posts. That will help customers remember them. Social media is a great place to show real-world breakroom pictures. This gives potential clients visual examples of how you can improve their breakroom. It can also help upgrade your existing vending customers to a brand-new micro-market.

Helps Recruit Skilled Staff

Posting a job on social media helps you announce your open jobs to candidates. It also makes it a lot easier for them to see you’re hiring. Professional networking sites, like LinkedIn, can even reveal people with specific skill sets. These are skills you may need to help your vending operation grow.

Reinforces your brand

Well-crafted social media posts can be terrific branding. They show people who you are and what your company stands for. Customers like to do business with a company they can connect with. Social media gives them more chances to understand and connect with yours.

It’s not enough to have a logo and some images on social media. There’s a strategy for getting the many benefits a social media presence offers. Posting frequently and personalizing your content are two important components. Engaging with customers, prospects, and other industry professionals on social media is key too.

If you’re feeling overwhelmed by the need to create and maintain a social media presence, there is help. VendCentral’s team of digital sales and marketing experts is dedicated to the breakroom services industry. Contact us today at info@vendcentral.com or (866) 699-8363 to grow your vending sales and stay current online.