Testimonials and Reviews are akin to word-of-mouth marketing. And we all know how important word-of-mouth is to a vending business. Testimonials from happy vending customers are a top way to get new vending customers. And a nonpartial third-party review strongly impacts a decision maker’s buying process. So, how do you make the most of a client’s testimonial or review? And how do you get more?
Share Testimonials on Your Website
One of the first places a prospective client visits is your website. And because as many as 93% of buyers read reviews, displaying testimonials on your website is a must. Ask your long-term customers to send you a statement about their experiences with your company and services. Let them know that you plan to share it on your website. For even more impact, include a picture of your customer along with their statement. This helps show prospects that the testimonial is from a real person.
Don’t be tempted to create testimonials on a client’s behalf. Make sure every testimonial is authentic. Overly positive or promotional reviews will stand out. Savvy decision makers will see right through them.
Ask for Reviews on Social Media
A prospect who does research on your vending company will look on your website. But that’s not all. They will look elsewhere online for feedback too. That’s why reviews on your Google Business Listing and social media are also critical. An active Google Business Listing with lots of reviews will also gain a higher SEO.
Make it easy for clients to share their honest opinions by sending them a link to your Google Business Listing. Don’t worry about imperfect reviews. It is a chance to engage a client and turn the situation around. Do not be tempted to pay for reviews or to reward customers for submitting them. The feedback on your Google Business Listing should be organic and people should be inclined to leave them without incentives or rewards.
Video reviews are also becoming more and more popular. If you’re visiting a customer who is raving about your service, ask to record them. Use your smartphone for a quick video review of the happy customer. Then post it to social media. It’s a great way to spread the word about your stellar service.
Get Testimonials. Gain Leads.
Testimonials and reviews by a customer can impact future sales. Make sure your vending business is getting the leads it deserves by focusing on your testimonials and online reviews. If you want to grow your business through testimonials, reviews, and other digital marketing strategies, VendCentral can help. We offer various digital marketing plans created just for breakroom service providers. Call us at (866) 699-8363 or reach us online.