The vending industry is buzzing about social media. With good reason! A solid social media presence gives vending businesses some unique benefits. What benefits, you ask? Read on for the top reasons why social media helps your vending operation thrive.
Increases Traffic to Your Website
Social media posts can drive people back to your website with links for more info. And your website is a sales tool open 24-7. That means social media posts are part of a good sales strategy.
Drives SEO Ranking
Social media posts and YouTube videos rank with search engines. That means more hype for your services, photos, videos, etc. That’s marketing gold. Just make sure to include helpful keywords, like your city name and vending service offering.
Showcases your work
Social media lets you highlight what you do and how well you do it. Plus, you can talk about the benefits of your services in bite-size posts. That will help customers remember them. Social media is a great place to show real-world breakroom pictures. This gives potential clients visual examples of how you can improve their breakroom. It can also help upgrade your existing vending customers to a brand-new micro-market.
Helps Recruit Skilled Staff
Posting a job on social media helps you announce your open jobs to candidates. It also makes it a lot easier for them to see you’re hiring. Professional networking sites, like LinkedIn, can even reveal people with specific skill sets. These are skills you may need to help your vending operation grow.
Reinforces your brand
Well-crafted social media posts can be terrific branding. They show people who you are and what your company stands for. Customers like to do business with a company they can connect with. Social media gives them more chances to understand and connect with yours.
It’s not enough to have a logo and some images on social media. There’s a strategy for getting the many benefits a social media presence offers. Posting frequently and personalizing your content are two important components. Engaging with customers, prospects, and other industry professionals on social media is key too.
If you’re feeling overwhelmed by the need to create and maintain a social media presence, there is help. VendCentral’s team of digital sales and marketing experts is dedicated to the breakroom services industry. Contact us today at firstname.lastname@example.org or (866) 699-8363 to grow your vending sales and stay current online.read more
Vending operators often ask us how social media can help their company. Our answer? Social media makes your vending business stand out from the competition and attracts quality leads. It lets you connect with customers and prospects in ways that influence their decisions. It is a powerful tool for increasing sales. Did you know that more than 50% of customers say they learn about new brands and products specifically from social media platforms? That means your vending business needs to be there.
Keep reading for tips on creating social media posts that engage your existing customers and make new prospects want to do business with your vending company.
Showcase Your Expertise
Social media is a great place to display your industry knowledge. Use it to inform your customers about new products and equipment. For example, post about the latest single-cup brewer you installed and the features you love about it. Don’t forget to tag the manufacturer to get more exposure.
Another great way to show your expertise is by sharing the latest breakroom news and trends. It will show customers that your company stays on top of what is hot in the industry. Showcase your latest installs too. Make sure to mention how your breakroom upgrades improve the workplace and tag any clients who give you permission.
Keep it Consistent
Posting regularly on social media is key to building a relationship with your audience. That is because frequent posts help grow your online reputation. They also increase trust in your brand. But don’t worry. Social media posts don’t have to be long. In fact, short to-the-point posts are best. Bite-sized content is easier to scan and retain.
In addition, it’s a good idea to regularly ask questions or take polls in your social media posts. This will spark conversation. That means your audience will be better engaged. And, it will help you learn more about your audience too.
Remember the saying: a picture is worth a thousand words? Well, it’s true. Great visuals attract attention. But it’s not just photos. You can use infographics and video content too. A statistic from Twitter Business puts it in perspective, Tweets with video get 10 times more engagement than those without. The takeaway? Add visuals to ensure greater impact.
Make it Genuine
When you post on social media, an authentic and honest approach works best. Why? Because 86% of Americans want transparency from a company, says SproutSocial. That means you should show the human element in your business whenever possible. Plus, be open, honest, and clear in your posts. It will help you develop a stronger connection with your vending customers.
Need more reason to be real? LinkedIn posts with personal images get two times higher engagement. So, get personal to ensure your posts are read and remembered.
Now that you know when and what to post, it’s time to boost engagement. Invite your clients and industry colleagues to follow your business. And do the same to theirs. The larger your audience, the more powerful your social media will be at attracting new customers and maintaining current ones.
If thinking about social media posts makes you feel stressed, you’re not alone. The good news is that there are digital marketing specialists just for the vending industry. That’s us. Reach out to VendCentral for help today.read more