Why Vending Operators Need to be Social Selling
Emily / September 18, 2023
Social selling and other types of sales are key to all businesses, especially breakroom services. Why? Because a well-stocked vending machine or hard-working office coffee brewer goes mostly unnoticed by decision makers.
How then do you ensure the facility manager remembers your great breakroom service? How do you have the type of relationship with a client’s HR that will last years? And what about new customers? How will you show them that you can give the personalized service that they want? This is where social selling comes in.
What is Social Selling?
First, let’s define this type of selling. In a nutshell, social selling is a method of building relationships using social media. Typically, it’s done through LinkedIn, Facebook, Twitter, and Instagram. The idea is to engage customers, old and new, and show your talent and service level. As a result, sales increase.
Why Social Selling Works
Social selling is highly successful for B2B customers. That is because it can be a significant investment for the company, either in subsidized services or a long contract. Because of that many B2B buyers, like office managers, do research online before reaching out to a salesperson. This is the main reason social selling works so well. It is about building trust and showing the level of knowledge and service your company is about.
Other Benefits of Social Selling
There are many other reasons you should be using this selling approach. Here are some key perks to build the case for this type of sales.
Compared to advertising and cold calls, social selling can get you a better return for the money. That is due to the fact that social media platforms offer free and paid ways to connect with that ideal customer.
Social media platforms offer reports and tools to see engagement. These analytics give you measurable metrics about how you are doing. The insights can also help you refine your strategies to produce better results.
Social selling helps your business stand out. In the way reviews help your company, being on social media platforms will too. Customers will see your presence online and how you connect with others. This boosts your brand in their minds. It shows you are customer-focused, responsive, and helpful. That will set you apart from the other vendors in the area.
Social Selling is an Important Tool
In the end, this type of selling helps get the trust of facility managers and other breakroom service buyers. It shows that you are a reliable expert and care about your clients. It also lets you reach a wider group of people in a cost-efficient way. Don’t forget that the results are measurable, so you can pivot, and gain the upper hand over the vending competition. Thus, drive up sales.
Need some help? VendCentral is a digital marketing company just for the vending industry. We can help you with building relationships online that result in higher sales. Discuss your options today by calling (866) 699-8363 or emailing firstname.lastname@example.org.
Building Organic SEO for Your Vending Website
Emily / August 21, 2023
There is nothing more necessary than building SEO for your refreshment service website. Why? Because in today’s highly competitive digital market, you need to be front and center online. Good SEO will put you there.
Implementing working SEO strategies will improve your search engine rankings (the S and E in SEO). It will drive traffic to your vending website for FREE! Plus, it boosts brand visibility for your vending company. All that makes it easier for you to meet your business goals.
There are many levels to SEO, from the domain name you choose to how you index your pages. Utilizing a hosting company or even a digital marketing agency can really help with this. But there’s more that you have direct control over. Optimizing this is how you can build organic SEO.
Consider Website Design and Keywords
The design of your website affects SEO. So, it is important to set up a logical structure. Each page should have links to the other pages. These are called backlinks and help search engines find new pages. It also helps you rank higher for the words that are linked, a.k.a. keywords.
Speaking of keywords, getting these right is critical. To begin, think of your target customer. What will they type in a search engine to find the breakroom refreshment services you offer? Are there other search terms they use? What else do you offer? This is how you can begin to create your keywords. And don’t be afraid to try some keyword planning tools for those related words that are not obvious.
Ensure a Seamless User Experience
Another boost to SEO is to remember that search engines prioritize websites that offer a good user experience. So, how do you do that? First, ensure your backlinks work and the site loads quickly. Nothing frustrates users more than broken links or a page that times out. Your site must also be mobile-friendly since more and more people, even business-to-business prospects, are searching on their smartphones.
Second, the information on your site needs to be useful. The user should spend time on your site, reading and clicking on links. This will be key to better SEO AND getting qualified leads for your sales team.
Remember that Content is King
The most vital aspect of building SEO is content. Generating the right subject matter can make your site valuable to customers, give search engines your keywords, and attract prospect attention. Website content includes blogs, at least monthly, and new website pages that mention a few of your keywords. There is no need to stuff the text full of the keywords. In fact, this will lower your SEO score. Just ensure you mention the most important keywords, and relevant services, a few times.
Create content beyond your website as well. Social media posts are great for getting attention and user engagement. Ensure they link back to your website. Don’t forget about email newsletters, email ads, and online promotions. These might link to an existing website page or a newly created landing page. The links, keywords, and traffic will optimize your site for the search engines.
Unlock the Power of SEO
Now that you understand ways to make your SEO better, it’s time to optimize (the O in SEO). Enhance your website to be logical and user-friendly. Verify your keywords and add content that is useful and relevant. That is how you’ll build strong SEO and feed the bottom line of our vending business.
Need some SEO help? VendCentral has the digital marketing expertise to get your site ranking better. Check out our marketing plans or call us today at (866) 699-8363.
Top 10 Vending Website Turnoffs To Avoid
Taylor Hicks / August 9, 2023
In today’s world, your vending website is the face of your small business. It leaves a lasting impact on potential customers. To ensure they are engaged and motivated to reach out to your brand, it is a must to avoid common website turnoffs.
Vending Website Turnoffs Customers Want You to Know
As digital marketing experts, we know you need a strong online presence, and what can happen without one. That is why we’ve made this list of the top website turnoffs to avoid. Let’s explore these pitfalls and learn how to change your vending website into a lead and revenue-generating machine!
1. “Look at Me” Content
Customers are not interested in overwhelming self-promotion. This includes long lists of features and all the services you could offer them. Instead, to have a good vending website, aim to educate with concise content. Focus on the needs of your potential vending customers and how you can help.
2. Blurry Branding
It’s good to be clear. And that includes your branding. It should be visible, consistent, and concise. When building a brand, strive to be known for one thing that sets your vending business apart. This will help build credibility and instill confidence in potential clients.
3. No Credibility
When promoting yourself, it is important to prove what you say is true. That is why you must add elements to your vending website that boost your credibility. One way to do this is with customer testimonials. These comments about your service go a long way in showing that you do what you say you do. Another way to gain credibility is by listing awards and achievements. This can help foster trust with new customers.
4. Clumsy Contact Options
Avoid complex or broken Contact Us forms on your website. Instead, make it very easy for visitors to reach out online. Put phone numbers and your email address on every page too. And ensure the information is current. That way it is simple for potential customers to contact you in whatever way they choose. Seamless communication is a great way to boost confidence in your business.
5. Poor Vending Website SEO Structure
Don’t miss out on being seen. This is how you gain customers. So it is vital to optimize your vending website for search engines. Not including proper search engine optimization (SEO) could mean your website is not visible in search results.
6. Using Only Stock Photography
Consider investing in personal content, like images. It is worth the cost as it better reflects the core of your business. On the other hand, stock photos may not be accurate. This can have a negative impact on your credibility with customers. Instead, why not showcase your unique brand identity via authentic images?
7. Typos in Vending Website Text
It’s vital to ensure your website content is free from spelling errors. Why? Because it shows you are professional. Plus, website visitors will like your attention to detail. Both things are important to breakroom service decision-makers.
8. Confusing Vending Website Navigation
Make sure that your website’s pages are easy to move through. Simple, clear menus and working links are key. This way visitors are sure to have a positive experience while using your vending website.
9. Not Showing Your Work
Demonstrate your expertise with case studies and portfolios to build credibility and instill confidence in potential clients. A fun way to do this is by posting before and after photos of breakroom installs.
10. Vending Website Not Optimized For Mobile
Lastly, embrace a responsive website design. This means a site that shows up well on a mobile device. Why? Because there is a growing mobile audience searching for services via phone and tablet. Plus, it will improve your SEO rankings.
Swap Vending Website Turnoffs for Digital Know-How
Transform your website into a lead and revenue-building powerhouse by avoiding these turnoffs. Consider VendCentral your go-to source! We can optimize your online presence and impress visitors. Together, we can ensure your vending business stands out in the digital world. To get started, contact us at (866) 699-8363 or visit us online. We can’t wait to hear from you!
Everything Vending Operators Should Know About Content Marketing
Emily / July 26, 2023
Content marketing is a key part of a successful marketing plan. It has the power to bring you new customers and build trust with those you already have. But first, you need to understand what content marketing is and how it works. Then you can use it to your best advantage in growing your breakroom services business.
What is Content Marketing?
This type of marketing aims to attract, engage, and retain breakroom service customers. How? By answering their questions and giving them the information they need. It’s helpful, solving pain points and offering a solution. That makes it valuable to your clients.
What Does It Look Like?
There’s no one way to offer content marketing. It can be done via blog posts, articles, videos, infographics, podcasts, ebooks, social media posts, and more. Most vending operators start with blogs about their services and products. These can answer a specific question a client might have, which makes it a valuable resource for them. The mention of keywords in the blog also helps with search engine optimization (SEO). It makes your site more discoverable and thus, a value to potential new clients as well. That’s a powerful benefit.
The 3 Things Content Marketing Should Do
Every piece of marketing should have a purpose. Content marketing is no different. Here are the three must-dos to make this type of marketing effective.
- Establish Authority – Use content to show you know your business. It can be based on your experience of which products sell best in a vending machine. Or it might be how you can help human resources with a corporate wellness program by installing a micro-market. Ultimately, it’s about sharing what you know so you are the expert.
- Generate Interest – When facility or office managers come to the internet searching for breakroom ideas, you want to be there. Sharing the products you put in the breakroom, the benefits of micro-markets, or even how to bring a cafe vibe to the office can engage and educate. The idea is that you want content that will get your client or potential client interested in your company’s services.
- Build Trust – Through content, share answers to common problems your clients have. When a facility manager comes upon your marketing, they will find a solution and feel informed about the decision they need to make about the breakroom. That’s how content marketing can build trust. And generate qualified leads.
What You Get Out of Content Marketing
When done well, content marketing offers vending company owners a great return. The content uses service and product keywords that will boost SEO. Thus, your website and company will be easier to find and appear higher on search pages.
Another benefit is lead generation and sales. As your content is discovered via an internet search, you’ll get more prospects and more sales. Seeing all the valuable content you have online will make them trust your company and want to reach out even more, which is the point.
Finally, with customers looking to your content for answers and ideas, it will grow awareness of your company. Clients will remember your brand and your company name. You will be the provider they think of when they need a solution or move to a new company looking for refreshment services. That’s a big win!
How to Start Now
Most vending operators are full of knowledge and experience. Start sharing that in blogs, short videos, social media posts, etc. The key to making it great content marketing is to ensure it resonates with the target audience. Remember, it should address their pain points and provide a solution or valuable insight.
Want help with content marketing? VendCentral has been successfully assisting refreshment services companies to grow their marketing efforts. Content marketing is one of the many services offered. Contact VendCentral today, or call (866) 699-8363.
Money Matters: Email Marketing Benefits, Part 2
Emily / July 12, 2023
Welcome to part 2 of our blog series on the benefits of email marketing! If you didn’t catch part 1, make sure to give it a read first to learn about the first six ways it helps your vending business succeed. If you already know how it influences business-to-business decision-makers, then you’re ready to keep reading. In this final part, we’ll focus on the power of email marketing and how it saves money for vending operators.
7. Getting Low-Cost Leads
Email marketing is a great tool for increasing leads for your sales team. It removes the need for cold calling or having a feet-on-the-ground approach. With its personalized message, you can nurture email leads and guide them through the sales funnel, virtually. In addition, you can further qualify leads so your sales team has high-value prospects that are more likely to turn into new customers.
8. Reaching the Right People
Use email marketing to target messages to specific customers. For example, talk about the ease of vending machines to the facility manager. Or tout the corporate wellness benefits of your healthy snacks program to the human resource manager. In the end, this kind of marketing lets you create just the right message for the customer you’re hoping to reach. That will make them more likely to take action and stay engaged.
9. Marketing Cost Effectively
Without the need for printing, postage, or advertising space, email marketing can result in significant cost savings. Plus, your vending business still looks professional thanks to a well-designed layout and user-friendly email platform. Thus, this type of marketing is a truly budget-friendly solution.
10. Being Valuable to the Customer
Being quick and targeted means email marketing is more valuable to your customers. An email can share relevant updates, exclusive offers, and discounts, all of which are likely of interest to your clients. The more your content is relevant to your email list, the better you keep them engaged. That results in a higher ROI.
11. Owning Your Message
Email marketing gives you full control of your message. You control who sees your email and what they see. Therefore, it’s a direct line of communication. You do not need to rely on third parties or algorithms. Quite simply, you are in charge. That’s priceless.
12. Driving Brand Awareness
When sent consistently, email marketing does a great job of promoting your brand. The content reinforces your message, showcases your break room products and services, and highlights your experience in the industry. It helps your vending company stay top-of-mind for your customers.
Use the Benefits of Email Marketing to Grow
In the end, a vending business can drive up lead quality and boost conversions with the help of digital marketing solutions, like emails. This will ultimately lead to growth from current and new customers.
Interested? Consider VendCentral as your go-to resource for personalized email marketing that can take your business to the next level! Reach out today at (866) 699-8363.
Inbox Influence: Email Marketing Benefits, Part 1
Emily / June 22, 2023
Email marketing is a powerful tool for vending businesses of all sizes. Why? Because it’s how your company can build and nurture relationships with refreshment service customers.
Especially with business-to-business decision-makers, email is key. It’s preferred over paper mailers and phone calls by most of your current and potential clients. Just ask them. That makes email marketing a must for your vending marketing strategy.
Because email marketing is such a vital part of a company’s growth and success, we’ve broken down its benefits. Read on for six ways it will help your breakroom services company succeed.
1. Tailoring Messages
One thing email marketing lets you do is create a message geared toward each customer. Custom content better resonates with recipients. The more the customer feels the information is helpful and on target, the more they will open and click on the emails you send. This boosts engagement and conversion rates. Which is the goal of any email campaign!
2. Getting Feeback and Insight
In a service business, like vending, you need to know what your customers think. So, include links to surveys and feedback forms in your email marketing. This gives you a way to gain insights into the satisfaction level of your customer. It’s also a great way to get suggestions on how to improve your service and better meet their needs. This creates a strong connection and drives up loyalty.
3. Boosting Sales
When an email is done well, it can entice customers to take action. They will buy more products, add a line of service, or take advantage of your promotional deal. This will boost your revenue and profitability!
4. Sharing Your News
Emails make it easy to communicate often with facility managers and human resource personnel in charge of breakroom services. Maybe you send a monthly informative enewsletter or digital company update as needed. However you design your email marketing, it keeps clients in the know about your offerings, any promotions, and the industry news. This is an ideal way to foster trust and power up the customer relationship.
5. Increases Website Visits
Including a call-to-action in your emails can lead to traffic for your website. For example, “Click Here to Learn More” could take an interested facility manager to your water filtration service page and get you some extra revenue. Ultimately, boosting website traffic is good as it leads to more conversions. Whether that means more customers or a higher ticket for an existing customer, it’s a win-win!
6. Getting Info Out Quickly
One of the best things about email marketing is that it’s digital. Meaning it doesn’t take as long to plan and produce as print materials. Emails can be crafted and sent closer to a promo deadline, in a certain season, or as a result of a certain event, like a company anniversary. The digital world moves fast. So, it makes sense that your email campaigns would too!
And We’re Not Done Yet…
There are plenty more benefits to email marketing. That’s why VendCentral offers marketing programs that make email marketing simple and easy. Think custom email campaigns that will “WOW” your target vending client. Or, simply build loyalty. Give VendCentral a call at (866) 699-8363.
And stay tuned for Part 2 in our email marketing benefits series. In that one, we talk money benefits. Trust us, you won’t want to miss it!
Supercharge Sales: Unleash the Power of Online Ordering with Supply Wizards
Emily / June 6, 2023
Supply Wizards’ online ordering platform is a great way to increase sales and customer satisfaction. Why? To put it simply, it makes ordering a snap for busy facility and office managers. It lets them browse products, which they love to do, and quickly order what they need for the office break room. Plus, online ordering often results in more items being ordered per transaction. It’s a win-win.
So, how do you add online ordering to your refreshment services website? With the help of Supply Wizards, you can get an easy-to-use online ordering platform added to your website. Your customers can look at available products and submit orders, upping office and bulk pantry sales. In fact, office coffee service operators see a 24% boost in sales when using Supply Wizards. That’s a big jump!
Curious to explore the wonders of Supply Wizards? Keep reading for more details and benefits.
Customers See What You Want Them to See
Your office coffee and pantry customers aren’t all the same. So, it doesn’t make sense that their online ordering menu looks different than your other customers. Supply Wizards lets you customize your product menus for each of your customers. Yes, that’s right! When the customer logs in, they see the product list and pricing you want them to see.
Even better, you can customize the online ordering any way you need. Show select items, sell products individually or by the case, and have seasonal options.
Use Supply Wizards for Promotions
Want to promote new products and special deals to customers? Their user-friendly online ordering software makes this a hassle-free task. It’s a great boost to your sales strategy and makes customers happy! Set promotional banners to display specific items to all customers at key times. Doing so will make it hard for them to pass up on a good deal or new item!
Save Time on Orders and Reduce Errors
It’s no secret that one of the biggest hassles of break room supply ordering is manual entry. When orders are taken via phone or email, there can be errors when processing the order. This is a common pain point for many operators.
If you’re looking for a way to simplify your ordering process, you’re in luck! The solution is Supply Wizards, which integrates seamlessly with your Vending Management Software (VMS). An order is placed online and then goes immediately into the VMS. It streamlines your order management process and eliminates the need to manually enter orders.
Getting Started with Supply Wizards is Quick and Simple
Supply Wizards’ online ordering platform isn’t difficult to use or learn. It was built with simplicity in mind. Plus, their dedicated team will guide you through the setup process so you can start receiving orders right away.
A Team Committed to Operators
This isn’t your average online ordering software. It’s a unique e-commerce solution made for office coffee service operators. It can boost sales, make customers happy, and save time and money. Plus, the Supply Wizards’ team is full of convenience service veterans who want to see the industry thrive and your sales grow!
Reach out to VendCentral today at (866) 699-8363 to discuss online ordering. Trust us, you’ll be glad you did!
Creating A New Vending Website? Here’s What You Need To Know
Emily / April 12, 2023
When it’s time for your vending company to create a new website there’s a lot to consider. After all, this is where facility managers and human resource managers learn about your company. The new website needs to showcase your brand identity and offer everything your current customers and prospects want to learn.
To get you started, here are some of our new vending website MUSTS.
Start With Services & Products
A clear message about what your vending company offers must be front and center. That means links for each service. In fact, each service should have at least one dedicated webpage. Focus on showing the service with great-looking custom pictures. Plus, include short descriptions that tell why the service is a benefit.
Enhance the User Experience
For business-to-business (B2B) websites like yours, it’s important to optimize the customer experience. Ensure information is up-to-date, links work, and most importantly, everything loads quickly. Nothing frustrates potential clients more than a website that takes several seconds to load (or never does).
It is also critical your new website displays well on a mobile device. Statista reports that 16% of B2B website traffic was from mobile in 2022. The number is growing, suggesting that mobile devices will be used more in the future. Don’t miss a sale because you’re counting on a desktop user! Ensure your website is mobile-optimized.
A New Vending Website Needs Custom Content
Your vending website needs to show who you are as a company. That means personalization. Be open to including photos of your team, warehouse, and the breakrooms you service. Having more than stock photos on your website will help decision-makers relate to your business. A great place to personalize is an About Us page, which can tell your company’s story.
On your new website, don’t forget to create a space for blogs. Writing a blog is a great way to highlight your vending business’ personality, showcase the breakroom services you offer, and help your search engine optimization (SEO).
Generate Leads With a New Vending Website
Your website acts as a sales tool 24/7. Ensure it’s seen by focusing on services and custom content that is full of SEO keywords. That way prospects in your area find your refreshment services company.
Need to know more about what makes a good vending website? Ask VendCentral, the convenience services industry’s digital marketing experts. We offer different levels of marketing support to match your need. Learn more about how one of our vending marketing programs can drive sales by contacting us at email@example.com or (866) 699-8363.
Why Vending Promotions and Contests Work
Emily / March 9, 2023
Running a vending contest or promotion for your vending customers offers many benefits. Both can boost excitement about your services as well as build loyalty to your brand. In addition, using social media for your promotional efforts can enhance engagement and gain you followers.
Read on for a look at how vending contests and promotions can increase your vending sales.
One reason to run a vending business promotion or contest is to create excitement. Why does it work? Because people love a chance to win. That means they will want to enter a drawing or buy a certain product to get a discount. It gets people excited to use your services and enjoy the products you’re offering. That drives up sales at your machines and markets.
People are looking for connections and brands to follow. In fact, a survey by Merkle in 2021, showed that over 80% of consumers want to form a relationship with a brand. And, these customers are willing to go out of their way to buy from brands they are loyal to. Promotions and contests give your customers something to be excited about. They can connect to you through a contest or promotion and ultimately become loyal customers.
Online contests and promotions that use social media are great ways to engage your customers. Social media makes it easy to post about promotions and contests. It’s also easy for your audience to react. They can follow a link to a contest page or post their thoughts on it instantly. Doing so shows that they want to engage with your vending company. And an engaged customer spends more and is more loyal.
Grow Your Following
Having followers on your social media strengthens your vending marketing efforts. It means more people will see your brand and messaging. This includes facility managers and human resource professionals.
Hosting online contests and promotions is a tried and true way to get more followers. People want more opportunities to play and win. Therefore, they will like and follow your company to get them. Plus, they are likely to share the contest or promotions with their social media connections. Who might then also become your followers. It’s a great way to get leads and grow awareness of your vending operation.
Give promotions and contests a try. There’s little risk and lots of rewards. You gain exposure, followers, loyalty, increased sales, and leads.
Struggling with time and resources to make vending contests a reality? VendCentral can help. We help vending operators increase sales with successful branding, marketing, and sales strategies. Contact us at firstname.lastname@example.org or (866) 699-8363.
Testimonials and Reviews can Increase Your Vending Sales
Emily / February 22, 2023
Testimonials and Reviews are akin to word-of-mouth marketing. And we all know how important word-of-mouth is to a vending business. Testimonials from happy vending customers are a top way to get new vending customers. And a nonpartial third-party review strongly impacts a decision maker’s buying process. So, how do you make the most of a client’s testimonial or review? And how do you get more?
Share Testimonials on Your Website
One of the first places a prospective client visits is your website. And because as many as 93% of buyers read reviews, displaying testimonials on your website is a must. Ask your long-term customers to send you a statement about their experiences with your company and services. Let them know that you plan to share it on your website. For even more impact, include a picture of your customer along with their statement. This helps show prospects that the testimonial is from a real person.
Don’t be tempted to create testimonials on a client’s behalf. Make sure every testimonial is authentic. Overly positive or promotional reviews will stand out. Savvy decision makers will see right through them.
Ask for Reviews on Social Media
A prospect who does research on your vending company will look on your website. But that’s not all. They will look elsewhere online for feedback too. That’s why reviews on your Google Business Listing and social media are also critical. An active Google Business Listing with lots of reviews will also gain a higher SEO.
Make it easy for clients to share their honest opinions by sending them a link to your Google Business Listing. Don’t worry about imperfect reviews. It is a chance to engage a client and turn the situation around. Do not be tempted to pay for reviews or to reward customers for submitting them. The feedback on your Google Business Listing should be organic and people should be inclined to leave them without incentives or rewards.
Video reviews are also becoming more and more popular. If you’re visiting a customer who is raving about your service, ask to record them. Use your smartphone for a quick video review of the happy customer. Then post it to social media. It’s a great way to spread the word about your stellar service.
Get Testimonials. Gain Leads.
Testimonials and reviews by a customer can impact future sales. Make sure your vending business is getting the leads it deserves by focusing on your testimonials and online reviews. If you want to grow your business through testimonials, reviews, and other digital marketing strategies, VendCentral can help. We offer various digital marketing plans created just for breakroom service providers. Call us at (866) 699-8363 or reach us online.