Your website’s About Us page is the place to share your vending company’s story. Why is that important? Because a good story can sell your vending services to customers. In particular, you want prospective breakroom customers to feel good about hiring you and buying your breakroom products.
An impactful About Us page will showcase the unique attributes of your vending business. It should have personality and represent your company’s values. The text should inspire confidence in the services you are offering. The page should resonate with the reader and make them feel good about entering into a business relationship with you. For many vending services companies, achieving the right tone and content can be difficult. Fear not. Vendcentral can help. Read on for our best About Us page tips.
The About Us needs a beginning
Start your About Us page with how and why your vending business began. Was it a family business now in the third generation? Did your vending services company grow out of a different business? Was it first started out of a desire to fulfill a specific customer or community need? Whatever the origin of your vending business story, let it be front and center.
What makes you special
Part of a good About Us page is its uniqueness. Therefore, include what makes your vending services company different from your competitor. Is it the diverse group of people that contribute to your team? Is it the family environment you create in your workplace? Have members of your company been recognized for their contributions to the vending industry? Perhaps it is your unique relationship with local providers. Put whatever makes your company different here.
Another About Us page must is stating your company values. What mantras do your employees embrace? Is it customer service, attention to detail, hard work, quick solutions, or integrity? Mention them. Aim for 3 to 5, not a long list that captures every value in the dictionary. Why? Because a long list will ring false. Plus, you don’t need all of them. Let’s say someone sees a company that promotes Family Values, Integrity, and Grit. That person doesn’t assume there won’t be good customer service because it wasn’t mentioned.
Why you are a great place to work
It’s not just decision-makers who read About Us pages. Potential employees do too! The About Us page will show them what your company stands for, how you care for your employees, and what your business culture is like. A well-crafted About Us page can make your company very attractive to valuable new talent.
Personal, yet professional tone
Finding the right tone can be difficult. In vending marketing, it is important to be friendly and upbeat, yet professional. Aim for positive stories and avoid too much vending or business jargon on this page.
Short and sweet
It can be difficult to determine which details to include on the About Us page. This is especially true if your company has been in business for many years. Your company’s milestones may help guide your way. Highlight important company growth and acquisitions and the people and passions that make your company thrive. Your goal is to make it a cohesive and well-rounded story.
Community and volunteer endeavors
People will like to hear how your company gives back to your community. Include community support and volunteer efforts, whether it is initiatives your company takes on as a whole or individual pursuits by your employees. These can be supported with pictures to bring an extra special touch to your page.
Tell the occasional anecdote
As you consider what should be on your About Us page, make sure to include anecdotes. Short, humorous stories or personal reflections from your team will stick in people’s minds. This will make your vending services company more real and memorable.
It might surprise you how many people visit the About Us page. Because of its popularity and importance, we consider it an essential part of a great vending website! Have a few people read your About Us page before publishing it be sure it flows well, is free of errors, and properly reflects your company and your team. If you want help creating a vending website with a great About Us page contact VendCentral. We build vending websites that generate leads and impress customers!read more
Hungry for new vending clients? Focused on retaining current customers? Consider your level of personalization online. Have you gone beyond the basics – logo, brand colors, and website? Those are all critical first steps. However, to elevate your vending marketing, you need to personalize it. Why? Because that is the key to bringing in more business and keeping the business you already have.
Ready to learn how you can use personalization? With this intention, keep reading.
Breaking down personalization
Personalization is a long word that simply means showing who you are online. Websites full of stock art look great. However, they are generic. That’s purposeful, as stock art companies sell stock art, not vending art. Therefore, the photos don’t show your specific vending services. Nor does stock art showcase your employees or brand. Using only stock art can cause you to blend in with other vending businesses in your area that also use stock art. As a result, facility managers and human resource managers won’t differentiate your company from your competitor. Personalization in your vending marketing can change that.
Remember the saying, a picture is worth a 1,000 words? It’s still true, even with online vending marketing. Therefore, to personalize your vending business online, you must focus on photos. Consider the services you offer. Do they include office coffee service? What about water filtration service? How about that micro-market service you’re growing? You will want photos of all of these. Photos that show your coffee brewers, your branded vending machines, and your specific micro-market fixtures. Furthermore, it is important to showcase your employees in these photos. To do that, snap of photo of them installing equipment at a friendly customer location. Another way to include employees is to take pictures at corporate events or run a featured employee each month. As a bonus, these photos are great to personalize your social media and often get shared by the employees themselves.
With a smartphone in nearly every pocket, getting photos is easy. Nevertheless, consider hiring a professional photographer for a day. A professional will consider lighting, background, and composition. The result will be a personalized photograph that is professional and rivals stock art.
Don’t forget other areas of personalization
Photos are not the only area a vending services business can personalize. For example, social media is an ideal platform to add personalization. You might want to do a short video showing a new location install. Alternatively, you may want to repost a community event you took part in. The most important thing is to keep the content personal, not general. In this way, you will set yourself apart from competitors.
Personalization can also mean seasonal promotions. Put together a promotions calendar. Then create PDFs or images with the specific products you want to sell. These can be put on your website, social media feeds, and even micro-market kiosks. Promotions are a way to be unique in your service area and increase sales.
In the end, personalization can take your vending business to the next level. If you need help getting there, contact VendCentral. We’ll develop a distinctive vending marketing strategy that will bring in new leads and impress existing customers.read more