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Start 2022 with a Website Health Check   christine / January 12, 2022

Website Health | Business Goals | VendCentral

A healthy website is a cornerstone of business success. More consumers are opting to shop online rather than in-store, so a robust digital presence is more essential than ever before. In fact, it takes a user about 0.05 seconds to decide if they’re going to continue exploring your website or jump ship. That means if your site is outdated, unattractive, or tough to navigate, you’ve just lost a potential customer in less than one second.

Just like regularly maintaining your health is necessary for a thriving body, continual updates and enhancements are key to an optimized website. Your site is a living, breathing mechanism that need to be reviewed, updated, and maintained regularly.

If your website has been collecting dust, the beginning of the year is the perfect time to take a deeper look and reassess the health of your company website.

The Importance of a Healthy Website

Your business website is your brand’s piece of digital real estate on the internet. You wouldn’t walk into a dilapidated storefront expecting five-star service, would you? The same thing applies to online shoppers. If your website is poorly designed, consumers will surely look elsewhere.

While 38% of people will immediately stop engaging with a site if the content or layout is unappealing, 88% of consumers are less likely to return to a website after a bad experience. That’s a significant number! If your website crashes, hasn’t been redesigned since 2009, or is stuffed with irrelevant information, it will cost you valuable leads.

A website health check is a valuable way to identify how to optimize your online presence, generate leads, and boost revenues.

Your Complete Website Health Checklist

When conducting a health check of your website, be sure to ask yourself the following questions:

1. Is my website user-centric?

A high-performing website is all about the user experience (UX). To be successful, your site must be visually appealing, easy to navigate, and provide immediate value to the customer. It’s important to keep in mind that every visitor who comes to your website has a problem to solve. Whether they want to buy a new sweater or find a new vending machine for their office break room, they have a problem. Your website’s goal is to help them solve that problem as quickly as possible.

A site that is visually appealing and clearly laid out will intuitively guide a visitor from one step to the next.

2. Does it have clear branding and effectively represent who I am as a company?

Your site is a digital representation of your brand. When a user lands on your website, they should immediately know what products or services you offer, what pain points you solve, and what your brand’s personality is like. Branding can effectively be conveyed through engaging copy, color palettes, and imagery.

3. Is it updated and fresh?

Websites that are outdated or include irrelevant information will negatively impact your marketing efforts. Ensure that your company site highlights your latest products and services and highlights pertinent information.

4. Is it mobile responsive?

Consumers engage with their smartphones for an average of 2 hours and 55 minutes on a daily basis. If your website isn’t mobile friendly, you could be losing potential customers. Your site needs to quickly load, be easy to scan on a smartphone, and provide a seamless experience across all devices.

5. Is it optimized to ensure your website ranks high on search?

Search Engine Optimization is crucial when it comes to your website because it makes it more visible, and that means more traffic and more opportunities to convert prospects into customers. It’s also a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an authoritative and trustworthy expert in your industry.

6. Is it accessible to all users and ADA compliant?

To be successful, a website must be inclusive. This means that its content is accessible to all users, regardless of physical or situational disabilities. It isn’t just good business practice; web accessibility legislation is continuing to evolve. Making your site more compliant with Web Content Accessibility Guidelines (WCAG) could reduce your exposure to hefty fines.

The Reality

Your website can make or break your business. Regular site health checks, now and throughout the year, ensure that your website is user-friendly, updated, and inclusive.

To learn how VendCentral’s marketing solutions can benefit your website, contact us today by calling (866) 699-8363.

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Breakroom Operators: Ready to Email? Renee King / December 10, 2021

 

If you are a breakroom operator who has yet to utilize email marketing, the new year is the perfect time to make the leap. Done right, email marketing is a valuable part of your overall marketing strategy – and can provide you with a high return on your digital marketing investment.

Here are some of the top reasons to try email marketing:

  • 91% of US adults like receiving promotional emails from companies they do business with (MarketingSherpa)
  • Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. (McKinsey)
  • According to 80 percent of professionals, email marketing drives customer acquisition and retention. (eMarketer)

Getting Started with Email Marketing

Your email campaigns will only work if the right eyes are seeing them. Are your contacts located in a pile of business cards, in your personal email, or stored on your cell phone? It’s time to clean up, organize, and modernize. The process may seem daunting, but it’s worth it!  Organize your contacts into one electronic file so they are easy to access, maintain, and transfer. Make sure each contact is complete with all relevant information included.

Add industry-specific columns to your electronic file to include custom tags for the refreshment services industry and your company in particular. Examples of custom tags may include current services (vending, micro-market, pantry, office coffee, etc.), company size, company industry, and contract end date. This will allow you to filter your campaigns for specific audiences.

Storing and Maintaining Email Contacts

The great news is there are online marketing tools like MailChimp and HubSpot that are available to you for free or low-cost. You can not only store and maintain your contacts here, but you can also create and send email campaigns on the same platform. Take a little time to decide which tool is right for you. Both MailChimp and HubSpot have resources and tutorials available to help you format your contact list properly for transfer (including proper setup for importing your custom tags). They also contain lots of useful information for creating and sending your emails.

Establishing a clean, complete contact database online is something worth celebrating!  But we all know how quickly things change.  Updating your contact list should become routine.  If you have a sales team that contributed to your master list, empower them to take ownership of maintaining their own contacts on the platform after they are transferred.

Ready, Set, Engage

A great email begins with a well thought out plan of what you are going to communicate and to whom. For this article, we’ll assume your message is set and you’ve designed an eye-catching email (if you need help designing digital marketing content, we’ve got you covered). 

Now that your list of contacts is uploaded to your platform of choice, you are ready to start sending emails. Some of your email campaigns will be suitable for everyone to receive but many will be targeted for specific audiences. Avoid sending emails that are irrelevant or don’t provide value to your customers.  It may prompt them to unsubscribe from your email list.  Instead, filter your email list to ensure the right people are seeing your message.

Want to promote your company’s micro-markets? Target this email exclusively for prospects or customers with vending services. Looking to upgrade customers to bean to cup or single-cup equipment? Send your email to customers with traditional coffee service. By understanding and targeting the proper audience, your emails will be more relevant, effective, and likely to convert to a sale.

There is no time like NOW to get those contacts ready for email. Email is a proven way to enhance your overall digital marketing strategy and boost your sales. And by creating and maintaining a detailed contact list online, you will be sure your audience is receiving content that is tailored specifically to them. Compliment your emails with a great website and engaging social media for a multifaceted way to grow your business in the new year.

VendCentral helps operators and manufacturers in the refreshment services industry develop online marketing strategies to grow their business. Contact us to learn more.

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Thoughtful Ways to Thank Customers During the Holidays Renee King / November 4, 2021

The holiday season is a special time of year for friends and family. It’s also the time to find a way to thank the clients and customers. When you find ways to give a meaningful gift, it makes your investment go even farther. Here are some thoughtful ways to say thank you at this special time of year.

Gift company branded swag

From high-end pens and stationery sets to shirts and jackets, company swag always makes a great gift. This gift rewards your customers, but it also serves as a valuable form of advertising. Another way to say thank you is to choose a quality whitelabel wine, and top it off with your own custom-printed labels. 

Host a luncheon in your client’s breakroom

Save your top clients a trip and host a luncheon onsite at their location. This is a great way to showcase your commissary foods, and have them try new items that will be coming to their micro-market soon.  Your client will appreciate the effort and may just discover a new favorite market item.

Create holiday gift baskets

Gift baskets are a staple for corporate holiday gifts, and a customized basket is even better. The more you know about your customers, the easier it will be to create a truly customized present. Ask your suppliers to provide certain products you know your client loves. You can also include new items coming to your menu in the coming year, or even slow sellers to boost interest.

Extend a party invitation

The holiday season is a time for celebration, so why not let your customers join in on the fun? If you are holding a holiday party, invite your customers to share in the festivities.  If your party is onsite, include a tour of your facility.  Take photos with your clients to share on social media. Prospective customers will love seeing how you engage with your clients, and they may remember this the next time you reach out.

Out-of-office entertainment

Everyone likes some form of entertainment, so why not give your favorite customers an excuse to get out of the office? Tickets to an upcoming event or a gift card for a local theater are great ways to say thank you. Invite them to join you on a golf outing or spa visit. Plus, socializing outside a business setting creates a personal connection, which increases the likelihood of client retention.

Make a charitable donation

If you know your clients well, consider making a charitable donation in their name to a cause they care about.  This is an excellent way to show your client you care about what is important to them, which makes a lasting impression well past the holiday season.

 

The holidays are the perfect time to thank the ones who helped your business thrive during a challenging year. Whether your business is brand new or well-established, thanking your customers is always appreciated. These holiday gift ideas can help you say thank you in a sophisticated and memorable way during the holiday season.

 

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3 Reasons Your Website Needs a Blog Renee King / October 3, 2021

 

 

Most businesses understand the importance of a digital presence, and many have a website and social media accounts. Your company may feel it is not necessary to have a blog if your business is not focused on content. But actually, all kinds of businesses can benefit greatly by keeping an active blog. Here are 3 ways a blog can help boost your business.

1. It helps gain more visibility for your business

If you build it, they will come, right? Not exactly.  It’s crucial that potential customers are able to easily find your site. Starting a blog can help with that–the more outbound links that redirect to your website, the higher you’ll rank in search results.

Additionally, consumers want to know more about your business. You can use the blog to explain who you are, your company culture, and provide examples of your work. Highlight new and interesting things happening in your business and your industry. It’s absolutely true that prospects will be more inclined to buy your services the more they feel they know you and your business.

2. It drives traffic to your website

SEO and content go hand in hand, and many websites with high traffic have varying types of online content to attract users from different sources. If you are struggling to get users to your site, then adding a blog is a smart strategy. When your articles use the right keywords, they can be picked up by Google searches. As a result, they can bring new users to your website.  These new users can be quickly converted to paying customers if the other parts of your website are well designed.

3. It compliments your social media and email campaigns

When it comes to digital marketing, everything works together. It is important not to view your website, blog, social media channels, and email marketing separately as they are all part of the same entity – your branding. If you want a successful social media presence, then your blog content is a vital part of that. Publishing blog content on social media can direct traffic from your social media platforms to your website. It’s also true with email marketing; the most effective email campaigns contain links to blog posts.

These days, a blog is an essential part of a solid marketing content strategy. There are so many benefits to having one, including the ability to increase sales and interest in your business. A blog can better inform consumers about your company, drive traffic to your website, and increase the effectiveness of  your social media and email campaigns.  Not sure where to start?  Rely on VendCentral’s team of content writers to create engaging blogs on behalf of your business. Contact us  to start the conversation!

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How to Grow Your Following on Social Media Renee King / July 7, 2021

You’ve created social media accounts for your business, but how do you actually get people to follow your page? Social media followers are potential loyal customers and advocates for your business. Ninety percent of shoppers say they buy from businesses and brands they follow on social media. A major focus of your social media marketing strategy should be growing your followers and cultivating your existing ones. This will help you increase your audience reach, boost engagement, and build a loyal following. We’ve outlined steps businesses should take to do just that.

Content Matters

You will attract new followers with content that engages and adds value. Consider content that is: 

  • Helpful Useful tips and tricks go a long way with followers, and they have high reach potential – meaning followers may send it to friends or reshare it by posting it to their Facebook page, Instagram stories, or retweeting.
  • Thought-Provoking Anything that gets followers to leave a comment on your posts is well worth a shot, so ask questions. Does your company install micro-markets? Ask followers what their must-have snack is. Coffee service providers can ask “Do you prefer flavored or traditional roast coffees?” The options are endless.
  • Exclusive Give followers the advantage of hearing exciting announcements first on your social media page. This can include sales, new product offerings, or exciting business updates. You don’t need one type of content to work for everyone; try experimenting to discover what works best for your audience.
  • Visually Pleasing Some people just love a good aesthetic and seek that during their daily social media scroll-throughs. Remember each post is part of the same story!
  • Entertaining You can’t go wrong with a good meme. They’re easy to create and easily editable so that you can make them relevant to your business’s offering.

Follow Relevant Businesses

Following the social media accounts of potential customers in your area can serve as a great discovery tool. They’ll most likely follow your business in return, and this will help your page get suggested to their followers too. However, there are likely other prospects not even on your radar.  We suggest partnering with your local Chamber of Commerce to get access to the names of decision-makers and notified of new businesses coming to your area. Following community organizations, especially those you support can also serve as a discovery tool. By liking and commenting on their posts, you’ll catch the eye of potential customers – and stay top of mind when they are ready to make a purchase.

Partner With Your Suppliers

In addition to following relevant businesses, you should follow your suppliers and partner with them to curate your social media posts. Brands have a wealth of pre-made graphics they are willing to share. This will ensure you use high-quality content that’s engaging and consistent. It also makes it easy for brands to feature you in their own content, which can lead to more exposure and more followers for your business.  

Another strategy is to encourage user-generated content. This popular tactic involves reposting content created by customers. User-generated content (UGC) can include photos, videos, and product reviews that speak to the quality of your business’ products or customer service.

By rewarding customers with the possibility of reposting, UGC encourages engagement and exposure. For you to see their content, make sure they tag your account or incorporate your branded hashtag in their posts. This simple process introduces you to their followers, who could soon become yours.

Be Responsive

Try commenting on the posts of other businesses or individuals in your community. You can answer questions, leave a helpful tip, or just provide some kind words. When people see your comments, they may be inclined to check out your page and eventually follow you. You can search for people and places by location using Facebook and LinkedIn. 

Include Your Social Media Links on Everything

If possible, make sure that non-social media touchpoints can be used to access your social media accounts. Website pages, email campaigns, and other digital assets should include direct, functioning links to your channels. Run a micro-market? Tangible items like receipts or shopping bags can include your social media handles, too.

Use Relevant Hashtags

Give users a way to find you based on their interests, because there’s usually an intention to follow with hashtag searches. Use the names of your products and services, as well as popular terminology among your target audience (think #coffeebreak) to boost your chance of catching a potential follower’s eye.

Use Location Tags 

This is another quick and easy way for people to find your page. Many people search by location — specifically cities — to find new businesses in their area. Others may search by location to find additional content of interest. Using location tags can be a powerful tactic, requires minimal effort, and helps increase traffic to your business. To stand out among the competition, ramp up your strategy by adding a location to your posts and stories.

Hold Contests

Contests and giveaways are great for boosting engagement and gaining followers. To enter a giveaway, one must follow you, “like” the giveaway post, and tag a friend (or several) in the comments. It’s possible that some of those tagged friends will be interested in your content and follow you. Running a contest after an install for VendBucks or micro-market credits is one idea that’s easy to conduct. It will help drive traffic to your social pages, as well as the potential to increase sales.

Some other techniques to incentivize new followers include offering freebies or perks for proof of a follow.  One idea is to hold a coffee tasting event and offer a free danish or pack of donuts to any employee that follows your business on social media. Be sure to have signage that includes your social handles, so it will be easier for those on-site to find and follow you.

 

Now that you have some ideas for content to post, you need to make sure it’s posted on a consistent basis. A sporadic posting schedule can put people off, because how valuable can your content be if it’s only posted once every few weeks? On a more technical level, consistency plays a big role in how algorithms determine what content your followers will see. To put it simply, consistent posting leads to consistent engagement and new follower growth, which is the goal.

 

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The Customer Journey Map Renee King / June 9, 2021

 

 

You may have heard of a customer journey map, but are wondering what it is and how businesses can benefit from it.  An effective customer journey map is a great tool to help you get inside the customer’s mind, understand their perspective, and learn how they interact with your company from start to finish. The better you understand your customer’s journey, the better you can improve their experience.

What Is a Customer Journey Map?

Your customer’s journey (sometimes called a user journey) is their experience from the moment they first learn about your business, to when they engage in purchasing your product or service, to when they receive after-sales communication. It is the entire lifecycle your customer goes through to convert from a prospect to a satisfied customer.

So, what is a customer journey map?

A customer journey map is the visual representation of your customers’ journey when engaging with your business. Customer journey mapping is used by many companies to understand every detail of their customers’ experience from discovery, to purchase, to long term customer service and retention. 

Why Is a Customer Journey Map Important?

There are many reasons creating a customer journey map is beneficial for your business. Although no two customer journeys are alike, a customer journey map can help you ensure consistency in providing a great customer experience. It takes time and practice to create a customer journey map that is clear and effective, but it’s worth the effort.

An effective customer journey map can help you better understand and empathize with your customers. In other words, it will help you put yourself in your customer’s shoes. The customer’s experience should be illustrated at every touchpoint, until they achieve “satisfied customer” status. By doing this, your company can identify improvements to make the experience more efficient and rewarding.

Business leaders create customer journey maps that accomplish the following:

Result in a Desired Outcome

Whether it be contacting you for a free consultation or purchasing from a specific product line, your map should have a specific purpose and goal in mind. Are you creating a map to improve customer service, generate more sales, or eliminate specific pain points? Use your map as a tool to clearly identify obstacles on this journey, address them, and then eliminate them. 

Identify Touchpoints

In mapping the customer journey, touchpoints refer to the platforms or locations where customers interact with your business. It can be an advertisement, a social media post, a website, or a Google Search results page.

Customers often go through multiple touchpoints on their journey. For instance, they might have heard of your business from a Yelp review before visiting your website. Identifying all potential touchpoints your customer may go through will help you better understand how you can impact them.

Create Customer Personas

Every customer is unique, comes from a different background, and may have varying expectations. For instance, a facility manager looking for a vending provider might not be looking for the same supplier as an HR manager shopping for an employee retention solution.

Your customer base can be made of multiple types of customers. Part of a compelling customer journey mapping session is identifying and differentiating between each one. Creating different maps tailored to different customer personas ensures your solutions are personalized to that customer type. Personas are powerful tools for predicting different behaviors by customer groups and tailoring your products or services to give them what they are looking for.

Eliminate Barriers

Along their journey, a buyer’s desire to purchase can weaken as doubts creep in. Is this really the right choice? Should I think about this for a few more months? When mapping, anticipate barriers to closing the sale and create plans to reduce or eliminate them. 

Many sales are influenced by price, and they can be lost if a lower-cost alternative is available. Train (or re-train) your team on how to sell value over cost and the points of differentiation that make your offerings unique over the competition. Consider if it is OK to offer discounts or incentives to compete in tough situations and what concessions will make an impact without too much sacrifice to the bottom line.

Be sure your marketing and sales materials are in sync and proactively address the questions and concerns that come to mind along the customer journey.  This can effectively remove small barriers before they become big obstacles to closing a sale.  

Retain

Your existing customers are one of your most valuable assets so it’s important to invest in a plan to ensure their satisfaction and retention. How are you maintaining contact with them post-sale? Your map should address the content you will generate to market to and serve your customers. You should continually evaluate this content to ensure it is timely, relevant, and interesting. 

Keep your customers up to date on news and promotions through regular social media posts, emails, newsletters, and website updates. Blogs, guides, and ‘how tos’ are also excellent ways to help customers without being overly sales-focused. Overall, digital marketing is the quickest and most efficient way to reach your customer base.  It can also attract new prospects to your website to learn more about your offerings.

Listen to your customers’ feedback on your products and services to understand what you are doing well and how you can improve.  Encourage them to share their thoughts and make it convenient for them to do it. Many companies check in with their customers through email surveys or good old-fashioned phone calls. Progressive companies are using apps to make it even easier for customers to share their feedback through a simple text message.  

Mapping your customers’ journey will help you understand their experiences while engaging with your business. It will allow you to identify and better relate to the different types of customers you are serving (or hoping to serve).  And it will help you develop strategies to improve the process from beginning to the end. Considering the factors in this article will help you make your map more comprehensive and effective.  Examples of customer journey maps are readily available online.  Consider using one from your industry as a reference to help you get started. 

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Personalized Marketing Content: Why it Matters Renee King / April 28, 2021

 

Challenging times can provide companies with opportunities to prove to their customers and the rest of the world that they are there to help when it matters most. But, reaching  your customers online with authentic and meaningful messaging often requires targeted, personalized content. This shows prospects you see and think beyond the obvious and connect with your customers creatively, and with empathy.

Show Customers You’re Listening

Personalized content is more important than ever in a world where people’s lives have changed so much due to COVID-19. Delivering the best personalized content requires strong marketing strategies and a seamless online experience to meet people where they are.

Think of it as a conversation. Imagine that someone is telling you about their day, and you’re either not fully listening or you don’t quite understand something they’ve said. You have a couple of options. 1) Respond with a generic “That’s nice” or a smile and head nod.  2) Guess what they’ve said and respond from that. For both options, the probability of success is low.

Your customers share their thoughts, feelings, likes, dislikes, and their typical coffee order as data, and they know when you’re not listening. For example, industry-related topics are always beneficial when establishing your expertise in a particular field. But when you take it a step further and layer personalized content that speaks directly to a particular demographic–this is much more effective in grabbing their attention.

Adjust your messaging accordingly, and keep adjusting, because your customers are going to keep changing. You have to present the right message to the right customer on the right channel at the right time. 

Deeper Connections Build Loyalty

Community and feeling connected are likely to remain important as we transition to a post COVID world. This will increase the value of customer relationships even further. Businesses that have taken steps to personally engage with customers during this  difficult time will take customer loyalty to unprecedented levels, only seen before by the most iconic and most trusted brands. Over the years, those brands have built passionate customer loyalty. Difficult times call for creativity and new ideas. It is the perfect time to develop a personalized digital marketing strategy for retaining customers and gaining new ones. 

VendCentral is a digital marketing agency solely focused on the refreshment services industry. Our team of digital marketing specialists can help deliver personalized, targeted messaging for your company. Interested to learn more about how we can help?  Let’s chat! Contact us  today to get started.

 

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Boost Your Website’s SEO with Social Media
Boost Your Website’s SEO with Social Media Jen / October 8, 2020

Great SEO ensures that beautiful website you’ve built is being viewed by potential new customers. Not a top search result? It’s time to use social media to improve your Search Engine Optimization, or SEO.

SEO performance is driven by keywords and elements on your company’s website – as well as by additional content that promotes your business online. Strong SEO boosts your website’s search rankings, resulting in increased traffic and leads.

SEO is a critical part of a successful digital marketing strategy.  Fortunately, there are multiple ways to develop a social media program that improves your SEO.

 Utilize Multiple Social Media Platforms

There are all sorts of creative ways to attract customers to your website through social media.  Platforms like LinkedIn, Facebook, and Instagram each boast unique strengths when it comes to capturing and engaging your audience.

  • LinkedIn is the preferred platform for sharing professional content and acquiring new clients. 80% of B2B social media leads come from LinkedIn. LinkedIn offers a wide variety of searchable content and, like a website, the SEO of your LinkedIn page plays a role in how easily potential customers can find you.
  • Facebook is ideal for connecting with customers in a more casual and familiar way. While it isn’t the top platform for B2B marketers, Facebook is used by 77% of American adults, making it the most popular social media site overall. Be sure to include relevant keywords on your Facebook page and posts.
  • Instagram offers the opportunity to inspire customers with photos (think micro-market installs or delicious new products you’ve added to your menu). It is a great way to build an additional base of followers and attracts a younger demographic that prefers to share ideas and information visually.

To increase exposure, encourage employees and business associates to share your posts. Tag clients in your posts, when appropriate, to reach their social media followers too.  It’s also a great idea to embed hyperlinks in your posts to draw customers to your website for more information.

Create Unique Blogs

Blog articles give potential and existing customers a deeper look at what is going on in your company and industry. Plus, they go a long way in establishing your organization as a business leader.  Posting blog articles across social media platforms will provide additional opportunities to connect with your audience and drive them to your website.

Custom blog articles written specifically about your organization are usually the most interesting.  They are also the perfect way to thoroughly explain how you are differentiating yourself from the competition. However, don’t be afraid to share industry related blog articles as well. They show that your company is on top of industry news and trends.

Take Advantage of Free Exposure

The digital world thrives on content.  So, if you have exciting news it is likely third parties are willing to share it.  Press releases will give you free exposure in industry publications too. Take advantage of opportunities like these to increase the number of people you reach with your content.

Let’s Recap

The top benefit of a well-developed social media strategy is the traffic it draws to your website. The more traffic your website generates, the better its SEO, and the higher it ranks in customer search results. A great social media strategy takes time and attention to fully evolve and produce results, but it is well worth the investment.

 

 

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Breakroom Service Providers Unite in Support of America’s Workforce
Breakroom Service Providers Unite in Support of America’s Workforce aaron / June 26, 2020

Source: Cool Breakrooms

State by state, the gradual reopening of businesses has started.  Many companies are beginning to take measured steps towards returning to work at the office. They are developing new procedures and accommodations to ensure employee safety amidst ongoing concerns about COVID-19. The decisions they make about the company breakroom will be an important part of their go-forward plan.

Last week, members of the refreshment services industry banded together to send a heartfelt and reassuring message to their customers throughout the nation. The message (shot in isolation from each person’s home or business) is an inspiring 2-minute video led by VendCentral, a marketing company dedicated to the industry. The takeaway from this video is clear: breakroom service providers are here to support companies as they transition toward a safer working environment.

Breakroom service providers are each responding to their own state’s COVID-19 re-opening schedules and guidelines.  Moving forward, they are adopting even stricter health and safety measures than before.  Delivery drivers are maintaining social distancing practices and are washing their hands or putting on a fresh pair of gloves before each visit.  They are also sanitizing all contact surfaces and high touch areas at the end of every service call. The intent is to leave their clients’ breakrooms cleaner than they find them. Additionally, providers have developed social distancing policies in their own offices and distribution centers and are closely monitoring their employees’ health.

The company breakroom will be a valuable resource for employees in their new working environment.  In fact, micro-markets and vending machines inherently provide a safer way for employees to access fresh foods, snacks, and beverages.   Items offered in micro-markets and vending machines are individually wrapped in secure packaging for quick and easy “grab and go”. Vending machines and micro-markets also provide cashless payment options, limiting contact even further. By providing employees with plenty of fresh foods, snacks, and beverages in the breakroom, companies are able to satisfy their employees on-site during the workday, limiting their potential exposure to viruses by reducing trips outside the office for food.

Companies are increasing the frequency of their breakroom cleaning and sanitation and many are reducing or eliminating their seating options for now.   However, they are continuing to provide food and beverage services.  They are recognizing it as both a convenience to their employees and an opportunity to limit outside influences on their controlled office environment.

For companies looking to increase breakroom services for their employees, there’s help.  Coolbreakrooms, a company dedicated to improving breakrooms across the nation, specializes in helping companies find trusted breakroom service providers in their hometown.  For advice or assistance in modifying or upgrading your breakroom services, contact them at 866-699-8363 or info@coolbreakrooms.com.

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VendCentral’s Mobile Vending App Eases Operations for Providers
VendCentral’s Mobile Vending App Eases Operations for Providers aaron / June 26, 2020

Source: Vending MarketWatch

VendCentral’s Mobile Request Platform improves communication between operators and customers.

VendCentral’s Award-Winning Mobile Request Platform, specifically designed for the vending channel, has played an increased role in helping refreshment providers better serve their customers post COVID-19. The technology provides automated communication between customers and providers using a QR code and smartphone.

With the app, customers can directly access important COVID-19 information, report machine issues, request items, and more, all from the convenience of their own smartphone. QR codes are placed on vending equipment and include easy to follow instructions.

VendCentral’s app eases the workload of facility and office managers, allowing them to focus on other tasks. In the new workplace environment, they are appreciating this streamlined, contactless form of communication more than ever. Providers are also seeing improvements. The app helps them process requests in a more organized and efficient way, resulting in better customer service.

VendCentral’s Mobile Request Platform was previously awarded Product of the Year by Automatic Merchandiser and VendingMarketWatch.com. The company plans to continue to improve upon its exclusive technology and introduce a new version of the app in Fall 2020.

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