Be Your Company’s Spokesperson – Use These 4 Simple Tips!
Katie Waxman / July 16, 2024
VendCentral Founder and Spokesperson: Neil Swindale
Is your company’s social media strategy important for your brand? Absolutely. But your vending company’s brand should have a human face as well, ideally a spokesperson. If you are an owner-operator, your LinkedIn social media account can be a driving force behind your company’s online marketing success. No one can build trust and relationships better for your company than you! If you are having a hard time getting started, remember these 4 simple tips.
Tip 1: Be Authentic
Your LinkedIn audience wants to see the real you and will connect with your stories. Share the challenges you are overcoming. Celebrate the wins (like that new micro-market install!). Shout out appreciation for long-term employees and express gratitude for loyal customers. Or, explain how something in your personal life is influencing your professional life. No matter what you post, remember your social media platform should always showcase your professionalism and passion for your business.
Royal ReFresh Ryan Harrington Post
Owner-operator Ryan Harrington shares news of Royal Refresh’s latest micro market install
Tip 2: Show Your Expertise
Whether you are adding insight to industry trends, showing excitement for new products, or displaying curiosity and anticipation for new technology, be sure to weigh in on the topics that matter to your industry and customers. It will all show your audience that you are staying in the know on the latest and greatest breakroom products and services. This will build trust and confidence in you AND your company’s brand.
Tip 3: Engage with your Community
Get on LinkedIn and see what other leaders in your community and industry are doing on their social media platforms. Contribute through likes and comments. It will grow the awareness of you and your company. It will also promote goodwill that will inevitably return to you. Take note of how your audience becomes more engaged with your content through comments, shares, or even direct messages.
Tip 4: Build a Bridge
Finally, build a connection between your personal social media platform and your company’s social media platform. Do this by commenting on your company’s posts and blogs. Take it a step further by sharing your company’s social media content on your own personal platform and adding your point of view. As your company’s spokesperson, you should be its biggest cheerleader! Invite your audience to take action, like following your company’s brand page or reaching out for advice on the latest breakroom products and equipment. This connection is an important part of successful social selling and brand growth.
Corporate Coffee Systems David Henchel Post
CEO David Henchel applauds the Corporate Coffee Systems tech team
Getting social on LinkedIn can be intimidating. But, don’t let your worry over making things look perfect prevent you from making it happen. If you create content that showcases your personality and drive to keep your customers happy you can’t go wrong. Your content will be a perfect enhancement to your company’s social media marketing strategy.
VendCentral specializes in marketing programs with strong social selling strategies for Operators, Manufacturers, and Suppliers in the Refreshment Services Industry. Contact us for a free consultation.
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7 Reasons to Consider a Vending Marketing Program in 2024
Katie Waxman / October 10, 2023
Is a Vending Marketing Program in your business plan for next year? If not, you may want to consider it. The right Vending Marketing Program can act as a compass to guide your refreshment services business toward success. How exactly? Well, that’s what this blog is all about. Keep reading to find out the seven reasons why you should invest in a Vending Marketing Program.
1. Capitalize on Marketing Trends
Running a business dedicated to breakroom services takes time and know-how. That makes it hard to also captialize on marketing trends, which change often. Fortunately, that is exactly what a Vending Marketing Program does. The VendCentral team is committed to modern, effective, and on trend marketing practices that work for our industry. We ensure your refreshment services business utilizes the right methods and to keep pace with how customers are shopping.
2. Stand Above the Competition
VendCentral offers a variety of programs tailored to your needs. We look at your company, your goals, and your location. Then we put together an action plan to boost your SEO and give you an edge over your competition.
3. Amplify Sales and Conversion Rates
The best sales tools for your vending business are your website and marketing strategy. It is these that bring HR and facility managers in for a look and then turn them into customers. VendCentral will guide these prospects from interest to contract, boosting your sales.
4. Forge Lasting Customer Connections
VendCentral’s marketing programs not only bring in prospects, they also grow existing client relationships. Tailored web content and social media are effective at fostering loyalty. This leads to more referrals, upgrades, and overall growth for your vending company.
5. Grow through Data-Driven Insights
Marketing can be hard to analyze. Is it attracting new clients? How about expanding your reach? To answer these questions, VendCentral uses a data-driven approach. We look at the analytics in order to refine marketing strategies and boost the effectiveness of your program.
6. Adapt to Industry Shifts
The convenience services industry has shifted and evolved over the years to give customers what they want. Your marketing approach needs to stay nimble too. Your online messaging to prospects and clients must always be up to date and on target. Our programs refine your approach as needed with plenty of marketing expertise.
7. Strengthen Brand Identity
Customers, prospects, and even potential new employees must be able to clearly understand and connect with your vending company. That’s why our marketing programs consistently reinforce your brand identity. This fosters recognition and leaves a lasting impression on your audience.
A Vending Marketing Program Leads to Higher Sales
In the end, a VendCentral marketing program provides a clear pathway to growth for your refreshment services business. Our know-how helps you navigate your marketing through a dynamic landscape and come out ahead.
Learn more about the different marketing programs available. Or, contact VendCentral to discuss which Vending Marketing Program works best for you. You can reach us at (866) 699-8363 or info@vendcentral.com.
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