VendCentral: Spreading Good Karma
Jen / August 23, 2022
Five years ago, we shared the philosophy of Karmic Management and how it influenced VendCentral’s team and business approach. Our founder, Neil Swindale, connected with the concept when he first read the book Karmic Management many years prior and its principles continue to shape the way our company operates and grows. Today, the idea of good karma is still one of the cornerstones of our vending marketing agency. Here are some of the biggest ways it is impacting our own people and our relationships with clients.
Do for Others
We believe in putting out into the world what we hope to get back. Because of that, VendCentral nurtures an honest and ethical team with a strong desire to do for others. We know it is just as much our people as our business practices that turn new customers into long-term clients. We aim to foster a supportive community within the vending industry and to lend a hand to hardworking breakroom operators, whether they are our clients or not. To us, it’s just as important as hitting profit goals. In our practice of doing for others, we have been fortunate to gain valuable friends and business relationships in the vending industry and grow our revenues.
Build the Connection
Our relationships with our clients are just that: relationships. And, we know a great relationship can’t result from two people just doing their own thing. We invest in building a connection with our clients that generates positive energy for us both. The foundation of that relationship is communication, collaboration, and respect. Through it, we gain a deeper understanding of our client’s business goals. For those relationships to be strong long-term, VendCentral invests in learning, growing, and adapting to our client’s changing needs. It has allowed us to exceed our client’s expectations as they evolve.
Be Comfortable with Change
Growing a small business is the result of being open and responsive to change all of the time. And in the world of digital marketing things are changing all of the time too. Our mindset is to view change as an opportunity, even when it’s hard. Change, in itself, is the constant we can always count on in the vending industry, in digital marketing, and in our own lives as well.
Live (and work) with Purpose
Personally, and professionally, we believe life is much fuller when we live it with purpose. Our purpose at VendCentral is to use our talents to help vending operators succeed online. Through authentic customer engagement, we drive new businesses to increase their sales and profits. For us, it means more than building vending websites or developing marketing programs. It means helping family-run operators thrive. It means secure jobs for route drivers. It means spreading the word on what better breakroom services can do for employees and communities across the nation. It means spreading good karma.
VendCentral is laser-focused on supporting the vending industry. To discover how our marketing programs can help you achieve your sales goals contact us or call (866) 699-8363.
Vending Marketing That Works, Part 2: Develop Your Marketing Plan
Emily / August 10, 2022
For vending operators, developing an effective marketing plan can be overwhelming. That is why your vending marketing plan should start with a solid marketing strategy first. A marketing strategy is a foundation for any successful marketing plan. If you have not created a marketing strategy yet, useful tips can be found in our last article. If you are satisfied you have a great marketing strategy in place then let’s start discussing how to turn that strategy into action. That, in essence, is your marketing plan. Here are some things to consider:
The majority of a vending company’s marketing is now done online. It is important to remember that consistency is key. As you execute your marketing plan over multiple platforms be consistent in your brand look and messaging. Also, develop and maintain a consistent schedule with your content creation. And finally, ensure your marketing content is consistently supporting your marketing strategy.
Your vending website is one of the biggest components of your online brand and marketing plan so it’s a good idea to start here first. Remember when you detailed your company’s mission and goals during your marketing strategy development? Your vending website should support them. It should also clearly show how your vending business differentiates itself from your competitors. If your website is outdated, it may be time to refresh your image to get off to a good start. Websites that are difficult to navigate or hard to read on mobile devices will lose your audience fast. Consider a website health check to see if a refresh is in order. A website refresh may also give you the opportunity to breathe new life into your company logo, brand colors, font styles, etc. These factors all contribute to your company’s brand image and personality online.
Remember, keeping your website updated and growing is an important part of your marketing plan. Add web pages to support new products, brands, or services. Consider publishing blogs to stay on top of new and trending topics. Your new content will continue to improve SEO performance, especially if it contains keywords potential clients might use to find you.
Social Media Content
In addition to your website, social media plays a huge role in vending marketing. If you’re happy with your website branding, terrific! Keep a consistent look on social media by using the same fonts, colors, taglines, etc. This will reinforce your brand image across your social media platforms.
What social media channels are your potential customers visiting? Are facility managers reading news feeds on LinkedIn? Do breakroom service providers read Google Business Reviews? You bet they are. Your marketing plan should include a social media posting schedule across these multiple platforms. This will help your company stay relevant and top of mind for current and potential customers. Don’t forget to use social media as a tool to direct potential and existing customers back to your website to learn more about you.
No matter where you are posting your marketing content, your messaging should reinforce the goals established in your original marketing strategy. Include content that helps potential customers learn more about your business and the team that makes it thrive. Dive into important industry trends to reinforce your company’s expertise. Share customer reviews to show how you are helping customers improve their employee breakrooms – and even show off some of your incredible breakroom installs. Marketing content like this will help tell customers how you are different than your competitors.
For your vending marketing plan to work, someone must build it and oversee it. This person, or team, will create a schedule for website growth, blogs, and social media posts. They will likely compliment it with email campaigns, print, grassroots marketing efforts, and more. They will also review key performance indicators to make sure your marketing plan is working. If no one can take on these responsibilities internally, consider outsourcing to a reputable marketing firm that specializes in vending marketing.
At VendCentral, we are dedicated to the vending industry and marketing to bring our clients new breakroom customers. To get a marketing plan started today, contact us online or call (866) 699-8363.