Money Matters: Email Marketing Benefits, Part 2
Emily / July 12, 2023
Welcome to part 2 of our blog series on the benefits of email marketing! If you didn’t catch part 1, make sure to give it a read first to learn about the first six ways it helps your vending business succeed. If you already know how it influences business-to-business decision-makers, then you’re ready to keep reading. In this final part, we’ll focus on the power of email marketing and how it saves money for vending operators.
7. Getting Low-Cost Leads
Email marketing is a great tool for increasing leads for your sales team. It removes the need for cold calling or having a feet-on-the-ground approach. With its personalized message, you can nurture email leads and guide them through the sales funnel, virtually. In addition, you can further qualify leads so your sales team has high-value prospects that are more likely to turn into new customers.
8. Reaching the Right People
Use email marketing to target messages to specific customers. For example, talk about the ease of vending machines to the facility manager. Or tout the corporate wellness benefits of your healthy snacks program to the human resource manager. In the end, this kind of marketing lets you create just the right message for the customer you’re hoping to reach. That will make them more likely to take action and stay engaged.
9. Marketing Cost Effectively
Without the need for printing, postage, or advertising space, email marketing can result in significant cost savings. Plus, your vending business still looks professional thanks to a well-designed layout and user-friendly email platform. Thus, this type of marketing is a truly budget-friendly solution.
10. Being Valuable to the Customer
Being quick and targeted means email marketing is more valuable to your customers. An email can share relevant updates, exclusive offers, and discounts, all of which are likely of interest to your clients. The more your content is relevant to your email list, the better you keep them engaged. That results in a higher ROI.
11. Owning Your Message
Email marketing gives you full control of your message. You control who sees your email and what they see. Therefore, it’s a direct line of communication. You do not need to rely on third parties or algorithms. Quite simply, you are in charge. That’s priceless.
12. Driving Brand Awareness
When sent consistently, email marketing does a great job of promoting your brand. The content reinforces your message, showcases your break room products and services, and highlights your experience in the industry. It helps your vending company stay top-of-mind for your customers.
Use the Benefits of Email Marketing to Grow
In the end, a vending business can drive up lead quality and boost conversions with the help of digital marketing solutions, like emails. This will ultimately lead to growth from current and new customers.
Interested? Consider VendCentral as your go-to resource for personalized email marketing that can take your business to the next level! Reach out today at (866) 699-8363.
NAMA Show 2023: The Future of Refreshment Services
Taylor Hicks / May 24, 2023
The NAMA show, hosted by the National Automatic Merchandising Association in Atlanta, brought together leaders, innovators, and enthusiasts in the refreshment services industry. The VendCentral team had the privilege of exploring the trade show floor, attending panels, and networking with key players in the industry. From exciting innovations found at “Imagination Way” to the launch of new products, the show left a lasting impression.
Interested in learning more about the world of possibilities for the industry’s future? Keep reading to discover a few of the show’s highlights, latest product trends, and more!
Coffee, Coffee, & More Coffee!
Office coffee took center stage at the NAMA Show, capturing the attention of attendees at every turn. The Emblem bean-to-cup coffee brewer was ever-present with its exceptional on-demand brewing capabilities. Definitely, a staple to include on your office coffee equipment roster. National brands and local coffee roasters, including Segafredo, Seattle’s Best, Starbucks, Ellis Coffee Company, Bodecker Brewed, and more kept everyone fueled throughout the 3-day show.
Additionally, the popularity of on-the-go coffee options, including nitro brew, cold brew, and canned coffee is undeniable. Brands such as RISE, La Colombe, Wandering Bear, and Costa Coffee made a significant impact, offering unique coffee drinking experiences for attendees.
Bubbling with Excitement: NAMA Beverage Takeaways
The NAMA Show showcased the latest trends in the beverage industry. It came as no surprise that energy drinks continued to dominate. Well-established brands like Red Bull, Celsius, Monster, and C4 Energy drew substantial attention. However, the show also provided a platform for up-and-coming brands such as Alani Nu, PHOCUS, UpTime, and Sparkling Ice Energy Drinks to make their mark.
Better-for-you beverages were another highlight of the event. Healthy soda alternatives like Poppi, Zevia, and Good Mood made their debut, captivating attendees with their healthier and more flavorful options for the refreshment services market.
New-Age Vending Equipment & Technology
In the realm of vending equipment, the NAMA show revealed groundbreaking innovations. For example, Just Baked’s hot food kiosk was a must-see. Offering a wide range of delicious meal and dessert options, you can select, pay, and be eating in minutes. The convenience and quality of these hot and fresh treats left a delightful and memorable impression on everyone’s taste buds.
Supply Wizards Supply Wizards wowed the crowd with their revolutionized online ordering process. Their user-friendly software seamlessly integrates with operators’ Vending Management Systems (VMS), making invoicing and tracking inventory a simple task! On average, operators have seen an increase in order sizes by 24% when using Supply Wizards for their online ordering. Therefore, this product is ideal for operators looking to grow their office coffee and pantry services!
ZippyAssist ZippyAssist emerged as a game-changer, enabling vending operators to provide immediate support to customers. With simple-to-use features like instant refunds and maintenance requests, they’ve streamlined customer service. This text-based platform accessed from a customer’s mobile phone is helping operators across the globe enhance their unattended retail experience.
Embracing the NAMA Show Momentum
Overall, the NAMA show was a resounding success leaving operators inspired by new ideas and technology for the refreshment service industry. From the aroma of freshly brewed coffee to the introduction of cutting-edge vending equipment, this event set the stage for a future of innovation and growth. The VendCentral team looks forward to implementing the lessons learned and supporting the members of our industry through comprehensive marketing services.
VendCentral is solely focused on the refreshment services industry. Contact us to learn how our marketing programs can help your business GROW!
Want Better Vending Customer Service in 30 Days? Try ZippyAssist!
Emily / May 15, 2023
ZippyAssist strengthens the biggest concern of vending customers – service. Its cutting-edge technology opens a connection between you and your customers, 24/7. It builds trust in self-service and unattended retail, driving up sales and retention. And it doesn’t take long before vending machine and micro-market users know about it. It turns a service issue into a chance to give great customer service!
Keep reading to find out exactly what ZippyAssist is and its many benefits.
Speedy Customer Service
ZippyAssist is a mobile-first customer support and engagement platform. That means your customers can use their smartphones to reach out to you about the refreshment services in their breakroom. It is simple to use and provides the immediate support that your customers want. In other words, ZippyAssist builds trust and consumer confidence!
Consider ZippyAssist Your Virtual Assistant
Simply by texting, customers can let you know what’s happening in the break room. ZippyAssist collects the info and reports it to you. Customers may ask for a new product. Or, they could send details about an issue keeping them from being able to buy. Whatever it is, ZippyAssist is there to make the exchange simple and positive.
Say Hello to “One-Click” Refunds
One of the best features of ZippyAssist is how easy it is to issue a refund. After all, stuck products and kiosk malfunctions happen. Customers get upset if their money isn’t returned fast.
ZippyAssist makes it easy and simple to give a refund. Minutes after receiving a request for a refund, you can issue it using a mobile payment app. Give the user money via Paypal, Venmo (US only), Cheque/cash, or Zelle (coming soon). The refund happens in an instant, making the customer happy.
Try ZippyAssist Yourself!
There’s no better way to see what it can do for your refreshment services company than try it yourself. Text: 1011 to 925-744-7770. You’ll be directed to a link that shows exactly what customers see. You can get help, give feedback, or even learn more about the features and benefits.
Get ZippyAssist for Your Break Room Services Company
Don’t let poor customer service be the reason any of your clients switch. Get ZippyAssist to show decision-makers you’ve invested in high-quality service. Plus, it’s a great tool to show facility managers and human resource professionals. Now they don’t need to deal with refunds, plus, it offers a better staff experience. That’s a winning combo.
Don’t hesitate to boost sales and client retention. Reach out to VendCentral today about ZippyAssit. Contact us at (866) 699-8363 or visit us online.