Why Vending Operators Need to be Social Selling
Emily / September 18, 2023
Social selling and other types of sales are key to all businesses, especially breakroom services. Why? Because a well-stocked vending machine or hard-working office coffee brewer goes mostly unnoticed by decision makers.
How then do you ensure the facility manager remembers your great breakroom service? How do you have the type of relationship with a client’s HR that will last years? And what about new customers? How will you show them that you can give the personalized service that they want? This is where social selling comes in.
What is Social Selling?
First, let’s define this type of selling. In a nutshell, social selling is a method of building relationships using social media. Typically, it’s done through LinkedIn, Facebook, Twitter, and Instagram. The idea is to engage customers, old and new, and show your talent and service level. As a result, sales increase.
Why Social Selling Works
Social selling is highly successful for B2B customers. That is because it can be a significant investment for the company, either in subsidized services or a long contract. Because of that many B2B buyers, like office managers, do research online before reaching out to a salesperson. This is the main reason social selling works so well. It is about building trust and showing the level of knowledge and service your company is about.
Other Benefits of Social Selling
There are many other reasons you should be using this selling approach. Here are some key perks to build the case for this type of sales.
Compared to advertising and cold calls, social selling can get you a better return for the money. That is due to the fact that social media platforms offer free and paid ways to connect with that ideal customer.
Social media platforms offer reports and tools to see engagement. These analytics give you measurable metrics about how you are doing. The insights can also help you refine your strategies to produce better results.
Social selling helps your business stand out. In the way reviews help your company, being on social media platforms will too. Customers will see your presence online and how you connect with others. This boosts your brand in their minds. It shows you are customer-focused, responsive, and helpful. That will set you apart from the other vendors in the area.
Social Selling is an Important Tool
In the end, this type of selling helps get the trust of facility managers and other breakroom service buyers. It shows that you are a reliable expert and care about your clients. It also lets you reach a wider group of people in a cost-efficient way. Don’t forget that the results are measurable, so you can pivot, and gain the upper hand over the vending competition. Thus, drive up sales.
Need some help? VendCentral is a digital marketing company just for the vending industry. We can help you with building relationships online that result in higher sales. Discuss your options today by calling (866) 699-8363 or emailing email@example.com.
Top 10 Vending Website Turnoffs To Avoid
Taylor Hicks / August 9, 2023
In today’s world, your vending website is the face of your small business. It leaves a lasting impact on potential customers. To ensure they are engaged and motivated to reach out to your brand, it is a must to avoid common website turnoffs.
Vending Website Turnoffs Customers Want You to Know
As digital marketing experts, we know you need a strong online presence, and what can happen without one. That is why we’ve made this list of the top website turnoffs to avoid. Let’s explore these pitfalls and learn how to change your vending website into a lead and revenue-generating machine!
1. “Look at Me” Content
Customers are not interested in overwhelming self-promotion. This includes long lists of features and all the services you could offer them. Instead, to have a good vending website, aim to educate with concise content. Focus on the needs of your potential vending customers and how you can help.
2. Blurry Branding
It’s good to be clear. And that includes your branding. It should be visible, consistent, and concise. When building a brand, strive to be known for one thing that sets your vending business apart. This will help build credibility and instill confidence in potential clients.
3. No Credibility
When promoting yourself, it is important to prove what you say is true. That is why you must add elements to your vending website that boost your credibility. One way to do this is with customer testimonials. These comments about your service go a long way in showing that you do what you say you do. Another way to gain credibility is by listing awards and achievements. This can help foster trust with new customers.
4. Clumsy Contact Options
Avoid complex or broken Contact Us forms on your website. Instead, make it very easy for visitors to reach out online. Put phone numbers and your email address on every page too. And ensure the information is current. That way it is simple for potential customers to contact you in whatever way they choose. Seamless communication is a great way to boost confidence in your business.
5. Poor Vending Website SEO Structure
Don’t miss out on being seen. This is how you gain customers. So it is vital to optimize your vending website for search engines. Not including proper search engine optimization (SEO) could mean your website is not visible in search results.
6. Using Only Stock Photography
Consider investing in personal content, like images. It is worth the cost as it better reflects the core of your business. On the other hand, stock photos may not be accurate. This can have a negative impact on your credibility with customers. Instead, why not showcase your unique brand identity via authentic images?
7. Typos in Vending Website Text
It’s vital to ensure your website content is free from spelling errors. Why? Because it shows you are professional. Plus, website visitors will like your attention to detail. Both things are important to breakroom service decision-makers.
8. Confusing Vending Website Navigation
Make sure that your website’s pages are easy to move through. Simple, clear menus and working links are key. This way visitors are sure to have a positive experience while using your vending website.
9. Not Showing Your Work
Demonstrate your expertise with case studies and portfolios to build credibility and instill confidence in potential clients. A fun way to do this is by posting before and after photos of breakroom installs.
10. Vending Website Not Optimized For Mobile
Lastly, embrace a responsive website design. This means a site that shows up well on a mobile device. Why? Because there is a growing mobile audience searching for services via phone and tablet. Plus, it will improve your SEO rankings.
Swap Vending Website Turnoffs for Digital Know-How
Transform your website into a lead and revenue-building powerhouse by avoiding these turnoffs. Consider VendCentral your go-to source! We can optimize your online presence and impress visitors. Together, we can ensure your vending business stands out in the digital world. To get started, contact us at (866) 699-8363 or visit us online. We can’t wait to hear from you!
Everything Vending Operators Should Know About Content Marketing
Emily / July 26, 2023
Content marketing is a key part of a successful marketing plan. It has the power to bring you new customers and build trust with those you already have. But first, you need to understand what content marketing is and how it works. Then you can use it to your best advantage in growing your breakroom services business.
What is Content Marketing?
This type of marketing aims to attract, engage, and retain breakroom service customers. How? By answering their questions and giving them the information they need. It’s helpful, solving pain points and offering a solution. That makes it valuable to your clients.
What Does It Look Like?
There’s no one way to offer content marketing. It can be done via blog posts, articles, videos, infographics, podcasts, ebooks, social media posts, and more. Most vending operators start with blogs about their services and products. These can answer a specific question a client might have, which makes it a valuable resource for them. The mention of keywords in the blog also helps with search engine optimization (SEO). It makes your site more discoverable and thus, a value to potential new clients as well. That’s a powerful benefit.
The 3 Things Content Marketing Should Do
Every piece of marketing should have a purpose. Content marketing is no different. Here are the three must-dos to make this type of marketing effective.
- Establish Authority – Use content to show you know your business. It can be based on your experience of which products sell best in a vending machine. Or it might be how you can help human resources with a corporate wellness program by installing a micro-market. Ultimately, it’s about sharing what you know so you are the expert.
- Generate Interest – When facility or office managers come to the internet searching for breakroom ideas, you want to be there. Sharing the products you put in the breakroom, the benefits of micro-markets, or even how to bring a cafe vibe to the office can engage and educate. The idea is that you want content that will get your client or potential client interested in your company’s services.
- Build Trust – Through content, share answers to common problems your clients have. When a facility manager comes upon your marketing, they will find a solution and feel informed about the decision they need to make about the breakroom. That’s how content marketing can build trust. And generate qualified leads.
What You Get Out of Content Marketing
When done well, content marketing offers vending company owners a great return. The content uses service and product keywords that will boost SEO. Thus, your website and company will be easier to find and appear higher on search pages.
Another benefit is lead generation and sales. As your content is discovered via an internet search, you’ll get more prospects and more sales. Seeing all the valuable content you have online will make them trust your company and want to reach out even more, which is the point.
Finally, with customers looking to your content for answers and ideas, it will grow awareness of your company. Clients will remember your brand and your company name. You will be the provider they think of when they need a solution or move to a new company looking for refreshment services. That’s a big win!
How to Start Now
Most vending operators are full of knowledge and experience. Start sharing that in blogs, short videos, social media posts, etc. The key to making it great content marketing is to ensure it resonates with the target audience. Remember, it should address their pain points and provide a solution or valuable insight.
Want help with content marketing? VendCentral has been successfully assisting refreshment services companies to grow their marketing efforts. Content marketing is one of the many services offered. Contact VendCentral today, or call (866) 699-8363.
Blog! Why Your Breakroom Services Company Needs to be Blogging.
Emily / April 25, 2023
Blogging can help you get more vending and breakroom service leads. In fact, small business resource Fit Small Business reports that businesses that blog get 67% MORE leads per month. That significant boost in leads makes blogging a huge return on investment.
6 Benefits You Get From Blogging
What makes blogging so successful? What brings all those breakroom service leads? It’s a combination of factors, from better search engine optimization (SEO) to being considered a breakroom expert. Keep reading for more details on the 6 benefits of writing a vending website blog. Trust us; you won’t want to miss them!
1. Increase Website Traffic
Blogging helps people find your website. Keywords used in a blog, like vending and breakroom, are “seen” by search engines. That makes your blog and website more likely to show in search results; therefore, more people will find your company while shopping online for breakroom services.
2. Blogging Drive Conversions
Your vending-related blog is a great place to show customers and prospects your knowledge of breakroom services. And that knowledge can lead to conversions, where users fill out an online form or sign up for an email list. After all, when you want a product or service, you go to a company that knows its stuff. So, show off your expertise by publishing blogs!
3. Contribute to Social Media Efforts
Every company needs a social media presence. If you don’t have one, you should. But let’s assume you do have one. Blogging gives you more items to post about. Yes, it’s true. You can promote your latest article with a nice photo to engage your audience and drive traffic to your website. It’s a win-win! But don’t forget to include a link to the blog. Why? Because a direct link encourages clicks and reads without any leg work from the audience. Doing this also helps boost your SEO score and can help your website climb to the top of the search results.
4. Build Trusting Client Relationships
Just as knowledge of quality refreshment solutions drives conversion, it also builds trust. Blogging about services like micro-markets or office coffee shows your customers you are devoted to your businesses. In turn, they are more likely to trust you with their service needs.
Plus, it lets you show off what you can bring to your customers. And who doesn’t love that? Writing blogs about specific break rooms you’ve installed will help your audience understand what you do and what their break room could look like.
5. Reinforce Your Brand
Don’t forget what your blog can do for your brand. Most people, including human resource professionals and facility managers, prefer doing business with companies they recognize and trust. So, make sure they know your company with a blog tone and look that follows your branding plan.
6. Differentiate a Business From Its Competition
Not all vending companies blog. And that’s to your advantage. Blogging sets you apart from the competition. But even if your local competitors do have a blog, you can still use yours to stand out. Ensure your blog has a personal touch, introducing readers to your brand. Cover local issues, seasonally relevant topics, and the service and products that make you the best choice for breakroom services.
The Time to Start Blogging is Now!
Blogging is an important marketing tool. It brings in readers who can convert to breakroom service leads and sales. The key is consistency and industry knowledge, ensuring appropriate keywords appear throughout the blog for maximum results.
Not sure where to start? Don’t worry; our team of marketing experts can help! VendCentral offers different levels of support for vending marketing. Contact us at (866) 699-8363 or visit us online.
Creating A New Vending Website? Here’s What You Need To Know
Emily / April 12, 2023
When it’s time for your vending company to create a new website there’s a lot to consider. After all, this is where facility managers and human resource managers learn about your company. The new website needs to showcase your brand identity and offer everything your current customers and prospects want to learn.
To get you started, here are some of our new vending website MUSTS.
Start With Services & Products
A clear message about what your vending company offers must be front and center. That means links for each service. In fact, each service should have at least one dedicated webpage. Focus on showing the service with great-looking custom pictures. Plus, include short descriptions that tell why the service is a benefit.
Enhance the User Experience
For business-to-business (B2B) websites like yours, it’s important to optimize the customer experience. Ensure information is up-to-date, links work, and most importantly, everything loads quickly. Nothing frustrates potential clients more than a website that takes several seconds to load (or never does).
It is also critical your new website displays well on a mobile device. Statista reports that 16% of B2B website traffic was from mobile in 2022. The number is growing, suggesting that mobile devices will be used more in the future. Don’t miss a sale because you’re counting on a desktop user! Ensure your website is mobile-optimized.
A New Vending Website Needs Custom Content
Your vending website needs to show who you are as a company. That means personalization. Be open to including photos of your team, warehouse, and the breakrooms you service. Having more than stock photos on your website will help decision-makers relate to your business. A great place to personalize is an About Us page, which can tell your company’s story.
On your new website, don’t forget to create a space for blogs. Writing a blog is a great way to highlight your vending business’ personality, showcase the breakroom services you offer, and help your search engine optimization (SEO).
Generate Leads With a New Vending Website
Your website acts as a sales tool 24/7. Ensure it’s seen by focusing on services and custom content that is full of SEO keywords. That way prospects in your area find your refreshment services company.
Need to know more about what makes a good vending website? Ask VendCentral, the convenience services industry’s digital marketing experts. We offer different levels of marketing support to match your need. Learn more about how one of our vending marketing programs can drive sales by contacting us at firstname.lastname@example.org or (866) 699-8363.
Which Vending Marketing Program is Right for You?
Jen / January 26, 2023
A vending marketing program is your secret weapon for growing sales. It’s crucial for driving leads to your website. And for changing prospects into customers. A vending marketing program will drive new buyers to you! It will also spur upgrades with your existing customers.
Vending operators who want to stay focused on their daily tasks turn to VendCentral for marketing help. If fact, it’s why we created our vending marketing programs. All of our marketing programs include a brand-new, mobile-friendly website to attract more leads and convert more customers. They also include top-notch social media content to engage your audience online. But, our sales and marketing programs offer lots of other benefits too. Looking for more leads and more sales? Keep reading, because this guide will help you decide what vending marketing program is right for you.
The Works – a COMPLETE vending marketing program
Looking for a program that is completely personalized for your business? A program that drives sales? One that includes all aspects of digital and print marketing? This program is for you. Clients on our COMPLETE sales and marketing program rely on us to handle it all!
To start, we craft a sales and marketing strategy based on our COMPLETE clients’ unique needs and growth plans. From that, we develop their monthly promotional schedule. These clients work closely and regularly with their VendCentral marketing account manager to fine tune their marketing strategy throughout the year.
Clients on our COMPLETE program have the most robust website growth plan for top SEO results. They also receive the most social media and blog content. Plus, it’s all customized for their business. We help these clients tap into the power of social media to grow their audience and reach. Press releases and design services for email and print campaigns are included too. It is our highest tier program. But COMPLETE clients consider it a valuable investment that pays off big for company sales growth.
The Assist – a CORE program
For vending operators that need only a bit of marketing help, we offer the CORE vending marketing program. In this program, our marketing account managers focus on generating content to help our CORE clients get top search results. Blogs and social media posts concentrate on industry topics and promote our clients’ services and expertise. They contain great SEO keywords but minor customization.
The CORE program appeals to clients looking to establish an online presence, improve search rankings, and grow their websites over time. It works best when complemented by a member of your own team who can add personalized content.
The Best of Both – a CUSTOM program
Take all the benefits of CORE, pair them with several great options from COMPLETE, and you’ll get our CUSTOM program. This is our most popular program with good reason. It is a semi-custom approach that highlights what sets your vending business apart from competitors.
We work together with our CUSTOM clients to create promotional plans. These include both industry-related and personalized content. Website growth is also emphasized in this program to maximize SEO. Clients on the CUSTOM marketing program also get ZippyLead, a website IP tracker tool that can increase vending sales. It does this by capturing valuable contact information about website visitors.
Our VendCentral marketing account managers collaborate closely with our CUSTOM clients for maximum impact and maximum lead generation.
What Type of Vending Marketing Program Do You Need?
Looking to grow your vending sales? Want to stay focused on your operations? We have a marketing program that fits your needs. From full-scale sales and marketing to a more simplified approach, VendCentral will help you succeed.
Contact VendCentral today for more details on our vending marketing programs. We will help you find the best fit for your business. Call us at (866) 699-8363 or reach us online.
Need a New Vending Website? How to Know When It’s Time.
Emily / November 9, 2022
A new vending website can set your breakroom business up for sales success in a digital world that is crowded with competitors. Your website is a salesperson that works 24/7 and its sales pitch needs to be great. If your current vending website is not relevant, easy to read, and showcasing the best of your vending services, then it’s time for a whole new look.
Beyond that, there are three tell-tale signs that it’s time for a new website. They relate to performance indicators that impact how prospects will find your website and how long they’ll stay engaged. Read on for three questions to ask yourself to assess if your current website is performing at its best.
Is it easy to navigate?
A beautiful, well-designed website is a must. Not just the homepage either. 47% of users visit a vending website’s products or services page first, according to Zippia research. Therefore, it’s critical to ensure easy-to-access navigation with logical headings. The most important of these is the Contact Us page. Why? Because it’s crucial that potential customers can easily reach out to your business. Zippia also reports that 44% of users leave a site without contact information. Don’t let this happen to you.
While high-quality images are essential, large image files can slow a website down. This frustrates users and leads nearly 40% of people to stop engaging, says Webfx. In fact, lead conversion drops up to 20% for each second your site takes to load. Take a look at whether your website’s pages are optimized. They should provide a high-quality user experience with fast load speeds.
Is it ranking high on search engines?
Is your website traffic low? According to Fit Small Business, this is a problem for one in five businesses. A possible reason for low traffic is poor search engine optimization (SEO). Poor SEO affects your website’s rankings when breakroom decision-makers search for the services you provide. Check your search engine ranking by typing in a city in your service area along with the type of services you offer; like vending, office coffee, or micro-markets. Does your vending website appear? If you aren’t a top result, you’re SEO could be the problem.
A new vending website with proper SEO can move your business up the ranks. This is good news. It ensures your vending company will be seen by new customers looking for breakroom services in your area.
Is it mobile-responsive?
More people are using mobile devices to access the internet than ever. A Google Marketing Forum compared mobile vs. desktop viewing and found that shoppers access websites through their mobile devices much more often than through their desktop. Despite this, converting a customer via their mobile device is less than half as likely. Why do far fewer people take the extra step to contact a company through their mobile devices? Because many websites don’t load properly on mobile devices and it’s more difficult to keep a potential customer engaged. Zippia says up to 80% of consumers will leave a site that doesn’t display correctly on their mobile device. And, 57% won’t recommend a business with a poorly designed mobile website either.
Check out your current website on a mobile device. Does it provide the type of user experience that will turn visitors into leads? If not, it might be time for a new vending website that is mobile-responsive.
What to do if it’s time…
If your current vending website’s look and performance are not helping your sales, explore your options. Investigate a simple refresh of your existing site and compare it to starting from scratch. VendCentral can advise you on the best route to take for a website that attracts leads and helps drive sales for your business. For more information, reach out to email@example.com or (866) 699-8363.
3 Steps to Optimize Your Customer’s Journey
Emily / September 6, 2022
It’s important for vending companies to understand a breakroom customer’s journey. Why? Because it is the key to attracting new business, matching a buyer with the right breakroom services, and closing a deal that will satisfy your customer for years to come.
If you’re looking to grow your breakroom services client list, try our 3 step process for success in the customer journey.
Step 1: Be Where Your Customers Are
Ask yourself this question: if an office or facility manager runs a Google search for ‘vending services near me,’ will they find your business? And if it does appear, where is it on the page?
Ideally, your vending business is a top result on the first page. That way all potential customers see it. But how does it get there? A great vending marketing plan is a good start.
However, there is more to effective vending marketing than just being seen on Google. Publishing blogs and articles will help reinforce your vending industry expertise and establish your company as a service leader. In addition, strong social media posts will help you establish a personal connection with potential buyers. It will also ensure you are top-of-mind to those looking for vending services.
Step 2: Anticipate (and Answer) Your Customer’s Questions
Over 90% of business-to-business (B2B) buyers conduct research online and the most popular resource is a supplier’s website. Does your vending website give potential customers the information they need? Many office and facility managers complain of a significant gap between the questions they have and what breakroom service providers share on their websites. Therefore, to win new business, you must provide potential clients with a website that is easy to navigate and filled with the information they want. It can really help to enlist a digital marketing specialist who knows what drives buyers and how to showcase your breakroom services to match.
Step 3: Bring It All Together to Seal the Deal
Once you have the attention of your potential breakroom service customer, then what? How do you prove that you are the best choice so they reach out and ultimately sign a contract? The answer is ensuring everything comes together online to provide a great user experience. From powerful SEO to engaging content to lead capturing technologies, a full-circle approach is needed to showcase your business, interest buyers, and capture leads. When your outreach is seamless, informative, engaging, and complete, then it’s easy to close the sale.
Ready to enhance your vending marketing to impress customers? VendCentral is dedicated to assisting breakroom service providers with vending marketing, including enriching the customer’s journey. Contact us for help navigating online marketing and creating strong business leads.
Podcasts – A New Vending Marketing Strategy To Try
Emily / July 13, 2022
Podcasts have seen tremendous growth. Forbes reports that in 2021, there were 116 million people listening to podcasts monthly. That number shows signs of going even higher in 2022.
Can vending operators use podcasts to boost business? Yes! Read on to learn more about using podcasts in your vending marketing.
Why people listen
There are many reasons podcasts are increasing in popularity. One reason is screen fatigue. Starting in 2020 (Covid19), people began spending more hours on screens. This includes working remotely, streaming content before and after work, as well as scrolling through social media. It’s nice to have a break. Yet, people still want to be tuned in to what’s happening and be entertained. That is where podcasts come in.
As an audio-only medium, podcasts are the perfect choice for making the most of leisure or errand time. More than half (52%) of listeners are tuning into podcasts while doing things at home, according to The Infinite Dial 2017. Another quarter is listening to podcasts on the go, from commuting via car to walking around on foot. The versatility of when and where people can listen to podcasts is part of what makes them so attractive. Plus, there is a podcast on nearly every subject. You can listen to one to boost professional development, be entertained, or explore a hobby. This variety in topics adds to podcasts’ overall appeal.
What to podcast
So how does a vending company break into the world of podcasts? A great way to start is by taking the digital content you already have and repurposing it for a podcast audience. Use the pages of your own website for inspiration. You could expand upon your origin story, company mission, and/or vision for the future in a podcast (all from your About Us page).
Another podcast idea is to discuss what’s new and trending in breakroom services. You might start by interviewing your employees. For example, what is it like to be a route driver in 2022? How have workplaces in your area changed in the past few years? Or, perhaps you would rather discuss how breakroom service technology is changing. You could report on the new services and hardware available along with how it benefits your vending customers and their employees. The sky is the limit on vending podcast topics. Try innovative food and beverage products, shifts in the way today’s workers are snacking, or anything that informs and educates listeners.
Get help from a host
When creating a podcast, a good host is invaluable. They can help guide the listener through the episode, add a level of professionalism to the finished product, and help you get your podcast published. Our talented friend, Cecil LeDesma, is an expert podcaster and can help you explore and create podcasts about a variety of topics that you or your business feel passionate about.
Podcasts are outside the box
Podcasts are not going away. Buzzsprout reports projections that listeners will exceed 160 million by 2024. This is a big reason for you to consider a podcast to market your vending business. It can help boost your brand and solidify your place as an expert. Most of all, it will reach an audience that could be potential clients.
There’s help along the way. VendCentral has been assisting breakroom service providers with vending marketing for decades. We can help you navigate the online marketing world to create strong business leads. Call (866) 699-8363 or email today.
About Us Page Tips for Vending Businesses
Emily / June 23, 2022
Your website’s About Us page is the place to share your vending company’s story. Why is that important? Because a good story can sell your vending services to customers. In particular, you want prospective breakroom customers to feel good about hiring you and buying your breakroom products.
An impactful About Us page will showcase the unique attributes of your vending business. It should have personality and represent your company’s values. The text should inspire confidence in the services you are offering. The page should resonate with the reader and make them feel good about entering into a business relationship with you. For many vending services companies, achieving the right tone and content can be difficult. Fear not. Vendcentral can help. Read on for our best About Us page tips.
The About Us needs a beginning
Start your About Us page with how and why your vending business began. Was it a family business now in the third generation? Did your vending services company grow out of a different business? Was it first started out of a desire to fulfill a specific customer or community need? Whatever the origin of your vending business story, let it be front and center.
What makes you special
Part of a good About Us page is its uniqueness. Therefore, include what makes your vending services company different from your competitor. Is it the diverse group of people that contribute to your team? Is it the family environment you create in your workplace? Have members of your company been recognized for their contributions to the vending industry? Perhaps it is your unique relationship with local providers. Put whatever makes your company different here.
Another About Us page must is stating your company values. What mantras do your employees embrace? Is it customer service, attention to detail, hard work, quick solutions, or integrity? Mention them. Aim for 3 to 5, not a long list that captures every value in the dictionary. Why? Because a long list will ring false. Plus, you don’t need all of them. Let’s say someone sees a company that promotes Family Values, Integrity, and Grit. That person doesn’t assume there won’t be good customer service because it wasn’t mentioned.
Why you are a great place to work
It’s not just decision-makers who read About Us pages. Potential employees do too! The About Us page will show them what your company stands for, how you care for your employees, and what your business culture is like. A well-crafted About Us page can make your company very attractive to valuable new talent.
Personal, yet professional tone
Finding the right tone can be difficult. In vending marketing, it is important to be friendly and upbeat, yet professional. Aim for positive stories and avoid too much vending or business jargon on this page.
Short and sweet
It can be difficult to determine which details to include on the About Us page. This is especially true if your company has been in business for many years. Your company’s milestones may help guide your way. Highlight important company growth and acquisitions and the people and passions that make your company thrive. Your goal is to make it a cohesive and well-rounded story.
Community and volunteer endeavors
People will like to hear how your company gives back to your community. Include community support and volunteer efforts, whether it is initiatives your company takes on as a whole or individual pursuits by your employees. These can be supported with pictures to bring an extra special touch to your page.
Tell the occasional anecdote
As you consider what should be on your About Us page, make sure to include anecdotes. Short, humorous stories or personal reflections from your team will stick in people’s minds. This will make your vending services company more real and memorable.
It might surprise you how many people visit the About Us page. Because of its popularity and importance, we consider it an essential part of a great vending website! Have a few people read your About Us page before publishing it be sure it flows well, is free of errors, and properly reflects your company and your team. If you want help creating a vending website with a great About Us page contact VendCentral. We build vending websites that generate leads and impress customers!