Hungry for new vending clients? Focused on retaining current customers? Consider your level of personalization online. Have you gone beyond the basics – logo, brand colors, and website? Those are all critical first steps. However, to elevate your vending marketing, you need to personalize it. Why? Because that is the key to bringing in more business and keeping the business you already have.
Ready to learn how you can use personalization? With this intention, keep reading.
Breaking down personalization
Personalization is a long word that simply means showing who you are online. Websites full of stock art look great. However, they are generic. That’s purposeful, as stock art companies sell stock art, not vending art. Therefore, the photos don’t show your specific vending services. Nor does stock art showcase your employees or brand. Using only stock art can cause you to blend in with other vending businesses in your area that also use stock art. As a result, facility managers and human resource managers won’t differentiate your company from your competitor. Personalization in your vending marketing can change that.
Remember the saying, a picture is worth a 1,000 words? It’s still true, even with online vending marketing. Therefore, to personalize your vending business online, you must focus on photos. Consider the services you offer. Do they include office coffee service? What about water filtration service? How about that micro-market service you’re growing? You will want photos of all of these. Photos that show your coffee brewers, your branded vending machines, and your specific micro-market fixtures. Furthermore, it is important to showcase your employees in these photos. To do that, snap of photo of them installing equipment at a friendly customer location. Another way to include employees is to take pictures at corporate events or run a featured employee each month. As a bonus, these photos are great to personalize your social media and often get shared by the employees themselves.
With a smartphone in nearly every pocket, getting photos is easy. Nevertheless, consider hiring a professional photographer for a day. A professional will consider lighting, background, and composition. The result will be a personalized photograph that is professional and rivals stock art.
Don’t forget other areas of personalization
Photos are not the only area a vending services business can personalize. For example, social media is an ideal platform to add personalization. You might want to do a short video showing a new location install. Alternatively, you may want to repost a community event you took part in. The most important thing is to keep the content personal, not general. In this way, you will set yourself apart from competitors.
Personalization can also mean seasonal promotions. Put together a promotions calendar. Then create PDFs or images with the specific products you want to sell. These can be put on your website, social media feeds, and even micro-market kiosks. Promotions are a way to be unique in your service area and increase sales.
In the end, personalization can take your vending business to the next level. If you need help getting there, contact VendCentral. We’ll develop a distinctive vending marketing strategy that will bring in new leads and impress existing customers.