Grow Your Vending Brand Through Company AND Personal Social Media
Katie Waxman / May 14, 2024
Your vending company’s social media presence has never been more important. It can build brand awareness, reach new audiences, and help your company stay top-of-mind with existing customers. It promotes your vending services, products, and overall brand.
Businesses that maintain a strategic social media presence often have a competitive edge.
But, where does your personal social media account fit in? And how can you use it to promote your vending brand?
Your personal social media accounts can play a large role in growing your brand – especially if you are an entrepreneur or thought leader in the vending industry. Your personal social media platform can humanize your business and build genuine relationships with your audience. It can also help differentiate you from competitors.
Here’s how to use your personal social media platform to promote your vending business:
Integrate your business and personal brand
Incorporate your vending company’s logo, services, and story into your personal profile. Use your platform to showcase your experience and insight into the vending industry. A behind-the-scenes look into your company will help your audience connect with your brand. If you have a great entrepreneurial story behind your business, don’t be shy about sharing it!
Leverage your network
Your personal network is made up of some of your biggest cheerleaders. Share your company’s posts to make them aware of the great things your business is doing. Add your own insights to create even more impact. Your network’s likes and comments will help further promote your brand.
Be sure to also watch what industry experts and colleagues are posting about. Commenting on their posts will display your knowledge and interest in vending services and further promote your business.
Showcase your company culture
We know you are passionate about your business and its success, so let it show! Use your personal platform to give special thanks to hard-working employees and showcase what they are doing to make a difference. If members of your team are giving back to their local community, shine a light on their service to others. These posts will show your audience that you are a great company to work with AND work for.
A well-managed company social media presence is essential. But, by thoughtfully integrating your business into your personal social media platforms, you can create a powerful, social selling strategy to promote your vending brand.
VendCentral specializes in social media content creation for companies in the vending industry. Contact us to learn more about our services and how we can help grow your business.