Why Personalization Boosts Your Vending Business
Emily / June 1, 2022
Hungry for new vending clients? Focused on retaining current customers? Consider your level of personalization online. Have you gone beyond the basics – logo, brand colors, and website? Those are all critical first steps. However, to elevate your vending marketing, you need to personalize it. Why? Because that is the key to bringing in more business and keeping the business you already have.
Ready to learn how you can use personalization? With this intention, keep reading.
Breaking down personalization
Personalization is a long word that simply means showing who you are online. Websites full of stock art look great. However, they are generic. That’s purposeful, as stock art companies sell stock art, not vending art. Therefore, the photos don’t show your specific vending services. Nor does stock art showcase your employees or brand. Using only stock art can cause you to blend in with other vending businesses in your area that also use stock art. As a result, facility managers and human resource managers won’t differentiate your company from your competitor. Personalization in your vending marketing can change that.
Remember the saying, a picture is worth a 1,000 words? It’s still true, even with online vending marketing. Therefore, to personalize your vending business online, you must focus on photos. Consider the services you offer. Do they include office coffee service? What about water filtration service? How about that micro-market service you’re growing? You will want photos of all of these. Photos that show your coffee brewers, your branded vending machines, and your specific micro-market fixtures. Furthermore, it is important to showcase your employees in these photos. To do that, snap of photo of them installing equipment at a friendly customer location. Another way to include employees is to take pictures at corporate events or run a featured employee each month. As a bonus, these photos are great to personalize your social media and often get shared by the employees themselves.
With a smartphone in nearly every pocket, getting photos is easy. Nevertheless, consider hiring a professional photographer for a day. A professional will consider lighting, background, and composition. The result will be a personalized photograph that is professional and rivals stock art.
Don’t forget other areas of personalization
Photos are not the only area a vending services business can personalize. For example, social media is an ideal platform to add personalization. You might want to do a short video showing a new location install. Alternatively, you may want to repost a community event you took part in. The most important thing is to keep the content personal, not general. In this way, you will set yourself apart from competitors.
Personalization can also mean seasonal promotions. Put together a promotions calendar. Then create PDFs or images with the specific products you want to sell. These can be put on your website, social media feeds, and even micro-market kiosks. Promotions are a way to be unique in your service area and increase sales.
In the end, personalization can take your vending business to the next level. If you need help getting there, contact VendCentral. We’ll develop a distinctive vending marketing strategy that will bring in new leads and impress existing customers.
4 Google Business Listing MUSTS For Vending Companies
Emily / May 19, 2022
Having a Google Business Listing is a great first step in vending marketing success. However, if you are only doing the basics, you are missing out on potential business. That’s why we’ve pulled together the 4 essential elements that your vending company needs to maximize your Google Business Listing. Upgrade your listing with:
Reviews, Reviews, Reviews
It’s no secret that today’s consumer puts heavy emphasis on reviews. However, it’s not just consumers. Facility Managers, Human Resource Managers, and Decision Makers research refreshment and vending services business online too. Where do they look? Google Business Reviews. Those stars (and comments) come up as soon as they search for your business name. They can show decision-makers that you are as reliable and competent as you say, which will help them choose you for a breakroom services partnership.
Timely Responses & Content
While getting lots of reviews is important, that’s not all. You also need to respond to reviews. Even if the review is 5-star, offer the reviewer a quick thank you. The more personal the thank you sounds, the better. Replying to reviews shows everyone that you appreciate your customers and keep an eye on your image. It can also encourage more people to leave reviews.
We know what you’re thinking. What happens if the review you get is less than 5 stars? The good news is that having a few 4-star reviews, or even a negative review or two, actually makes your listing more credible. No one is perfect, and vending service decision-makers will appreciate the integrity of allowing all types of reviews to show. Having said that, your company must respond to negative reviews. Avoid defensive language and be personal. Ask questions and explain how you did or will fix the issue. You can also direct them to call you to discuss the issue, which takes the issue offline. While it may be offline, visitors to your Google Business Listing will see that you responded quickly and care about your level of service.
Similar to responding to reviews, it’s important to keep your Google Business Listing information updated. Old addresses, logos, and messages from years ago all need to be removed. Ensure your service area is current too. This impacts whether your company shows up when a decision-maker searches for vending “near me.” Keep your company considered for a business partnership by being up-to-date.
Stock photos are beautiful, but anyone exploring your business on Google is looking to find out about you! That means they want to see your location, your employees, and your services in action. Grab some shots at vending and micro-market installations. Add photos from your company events. These real-world photos will show that you take pride in your business, exactly what a company looking for a refreshment services partner wants.
While your Google Business Listing photos should be of your business and services, aim for high quality. The best vending marketing photos are well lit (with daylight), high resolution (even if it’s a smartphone camera), and look appealing. Avoid blurry, grainy, dark photos that don’t showcase the best of your vending business.
Today’s vending marketing pros know that your online image is important. That’s where an optimized Google Business Listing can help. If you need help optimizing your Google Business Listing or improving your online marketing presence, contact VendCentral. We’ll develop a distinctive vending marketing strategy to attract new leads and impress your existing clients.
ZippyAssist Improves Service and Profits for Operators
Jen / April 28, 2022
The refreshment services industry is buzzing about ZippyAssist. The powerful but simple-to-use customer service platform is seeing tremendous growth in the marketplace this year and there is good reason for all the excitement. ZippyAssist can be used from any mobile device and it offers speedy support for customers in unattended environments like micro-markets, vending machines, and office coffee locations. Here we dig into the big reasons why ZippyAssist is receiving a warm welcome from operators in the refreshment services industry.
One of ZippyAssists’ key advantages is how easy it is to issue a refund online through electronic payment systems like Venmo and PayPal. When a customer submits a refund request through their mobile device, a breakroom operator can see and authorize the request right away, with the customer then automatically reimbursed if they choose an online option. Breakroom operators love ZippyAssists’ focus on simplicity and ease-of-use, with the new online refund feature just the latest example of this attention to improving the customer experience. And for customers themselves, having their money refunded without unnecessary hassle and delays is a game-changer.
Calls and emails for customer service issues are drastically reduced when customers shift to ZippyAssist. The ZippyAssist dashboard allows multiple members of an operator’s team to see and manage the service requests submitted. Customer service representatives spend less time receiving and forwarding issues for follow-up. Instead, they can focus on other tasks and become more productive.
Increased Business Intelligence
A key feature of the ZippyAssist platform is its reporting capabilities. Breakroom operators are now able to access information and identify trends in the types of customer service requests submitted. If problems arise more frequently on a particular driver’s route or with a particular customer or piece of equipment those issues can be recognized and resolved more quickly.
Breakroom operators are using ZippyAssist to market themselves above the competition, and they are noticing it instills a higher level of customer confidence from the very start. Operators report that ZippyAssist helps them demonstrate their commitment to superior customer service in a tangible way and allows them close deals with new accounts more quickly. Sales improvements have also been seen with existing customers. Problems are resolved more quickly, missed sales are avoided, and client satisfaction is higher.
For breakroom operators looking to elevate their customer service, save costs, boost sales, and enjoy more productive operations, ZippyAssist is an easy choice. Getting started is simple and the platform can be up and running in a few short weeks. Want to try it out? Click here for a 14-day free trial. Or schedule a quick demo of ZippyAssist to learn more.
How Blogs Create a Deeper Connection with Customers
Jen / April 14, 2022
Operators and manufacturers are using blogs more and more to connect with customers, display their expertise, promote their breakroom products & equipment, and generate leads.
There are many ways to keep blogs engaging for breakroom customers. But what types of content work well in a blog? Read on to discover ideas for incorporating interesting and relevant blog content into your digital strategy. And stay tuned until the end to learn one of the biggest benefits of creating blogs.
It is easy for breakroom operators to identify frequently asked questions when servicing their clients. Write blogs that can be used as a customer service tool for answering them. Consider sending these blog articles to your clients proactively to show you are in tune with their needs and have resources to help them.
Promote New Products & Brands
Use blogs to let your clients know you are working hard to keep your snack, beverage, and fresh food assortments new and exciting. Blog articles are an interesting way to explore new flavors, brands, and seasonal items.
Explore Breakroom Trends
The refreshment services industry is constantly evolving and there are always new ideas to share. Blogs that identify and elaborate on breakroom trends are a valuable tool for your clients. They can also create opportunities for breakroom service and equipment upgrades.
Breakroom equipment is constantly innovating. Write blogs that provide information on your most popular breakroom equipment – especially gourmet coffee brewers. These articles can help your clients maximize the use of their equipment and be helpful for troubleshooting problems too.
Use blog articles as an outlet for demonstrating your industry knowledge. It will show you stay on top of what is happening in the industry and reinforce your company as a leader in refreshment services.
Blogs are a great way to establish a deeper connection with your clients, build trust, and enhance your company’s brand image. Use these articles to get a little personal. Share your company’s values, highlight outstanding employees, or explain what you are doing to contribute to your community.
There are so many ways blogs can be useful for your breakroom customers. The added benefit? Blogs are one of the best ways to attract new customers and generate leads for your website. Blogs are often rich in industry keywords, improving your company’s SEO and search engine ranking.
Blog articles published to your company’s website remain online far longer than any social media post. This means its content will continue to be helpful to your existing clients and effective in driving new website traffic for years to come.
VendCentral specializes in creating thoughtful and impactful digital marketing content for the refreshment services industry. If you would like to learn more about our marketing programs visit our website or call us at (866)699-8363
Breakroom Operators: Let’s Improve Your Organic Search Results
Jen / March 31, 2022
Organic search is a top way for buyers to discover a breakroom operator’s products and services. It also allows them to understand who you are as a business, where you operate, and what current customers are saying about you. Your company’s organic search results cannot be improved through paid advertising. Instead, achieving top ranking on search engines is the result of knowing how breakroom buyers shop online and how to influence your SEO.
Keep reading to learn the tactics breakroom operators can implement to improve their organic search ranking and get their business, products, and services noticed online.
What is Organic Search?
When a buyer enters a keyword or query into a search engine, the results they see are a combination of paid and organic search results. After advertisements, organic search results are ranked in priority order. If your website is fully optimized with industry-related keywords and content, it helps your SEO and allows your business to achieve higher rankings, gain organic traffic, and generate leads. Breakroom operators with high organic search rankings have a better likelihood of buyers of breakroom services finding their website.
Compared to paid advertisements, organic search rankings cannot be bought. They are determined by the quality and quantity of your company’s online marketing content.
But what types of content benefit your SEO and what can you do to improve your company’s organic search rankings?
A smart website
Your website is the #1 tool to represent your company’s services online, generate leads, and close sales. Your website should host a wealth of content to support and promote all aspects of your breakroom services, including pantry service, micro-markets, vending, and office coffee. But your website’s design and its content not only affect the user experience, it also impacts your organic search rankings. That is why it is important for breakroom operators to create an SEO-focused website that ‘speaks the same language’ your buyers do. A website with content that is rich in industry-related keywords and phrases specific to the refreshment services industry will make it easier for search engines to match your website with buyers searching for breakroom services.
Informative blog articles
Blogs are a great way to elaborate on topics of interest as well as highlight current breakroom trends. Plus, blogs boost SEO by positioning your website as a source for relevant answers to prospective buyers’ questions. Blog posts that use a variety of keywords and on-page SEO tactics are recognized as more relevant and can give your business more opportunities to rank higher in search engines. Another benefit? Blogs help your business gain industry authority and trust with breakroom customers.
Social Media Content
Posting regular content to your social media platforms helps your company stay top of mind with existing customers and potential buyers of breakroom services. In addition, having a social media presence helps increase your online visibility and supports SEO efforts to drive traffic to your website. Create posts with inbound links to your website and encourage those that engage with your content to click through. This will increase your site’s popularity and credibility for organic search. Posts that tag relevant fellow businesses or clients will increase their exposure – and so will the likes they receive. The more eyes on your content the better. You may even notice your social media profiles showing up near the top of online searches as well.
Online Business Listings
Finally, online business listings are important for SEO because they provide valuable information at a quick glance. Not only do they increase your visibility in local search, but they also increase your chances of ranking higher than competitors. Your business listing also provides a place for existing customers to review your breakroom business and drive more traffic to your website.
Managing your online content to maximize SEO will help ensure your company ranks high in organic search and new leads discover your website. Prospective buyers are looking online for breakroom solutions every day. When your website is optimized, potential customers have an easier time finding the breakroom refreshment products and services you offer and reaching out to you first.
If you’re a breakroom operator looking to improve your online presence and SEO, contact VendCentral. We are 100% focused on the refreshment services industry and develop results-oriented online marketing strategies for breakroom operators.
Use Testimonials to Help Seal the Deal
Jen / March 16, 2022
Client testimonials are a mighty way to influence buyers of breakroom services – and operators who incorporate them into their digital marketing strategy are using a proven tactic to drive sales. Here we explore why testimonials work, how to obtain them, and where to incorporate them in your digital marketing strategy.
Why testimonials work
Buyers in every industry use the internet to search for new products and services and the refreshment services industry is no different. A great company website can impress and inform but client testimonials go one step further in establishing trust and converting leads to customers. In fact, 85% of buyers find testimonials as valuable as a personal recommendation from a friend or colleague.
Client testimonials can also have a positive impact on SEO. When testimonials are specific, they often contain “search worthy” keywords. And, if properly promoted, they can boost your website’s ranking in organic search results. Better rankings drive more traffic to your site. Testimonials that include specific recommendations are also a great way to increase the awareness of particular products or services. This can lead to upgrades with your existing customers too.
A great testimonial is often the result of great timing, so always keep the idea of collecting a testimonial top of mind. Guide your customers toward providing the information you seek by asking them questions. Did your customer recently switch to single-cup coffee equipment? Ask them how their employees are enjoying the convenience. Did they recently upgrade to pantry service? Invite them to tell you about their employees’ positive reaction to free snacks and beverages. Also ask them to share how your company handled communication, logistics, and service issues along the way.
Make it easy – The key to obtaining testimonials is to make it easy for your customers to contribute. Email long-term customers to ask for a few words on your company’s behalf – and give them a prompt or a few simple questions to answer. If your customers are willing to provide you with a testimonial but are short on time, offer to co-write one with them or prepare one for them. Remember, if you are writing a testimonial on your customer’s behalf, be sure to get their approval before using it.
If you are reaching out to a relatively new customer, a quick call to check in on how things are going might be a better option. If they respond favorably them, follow up with a request to quote them in an upcoming testimonial. They will be pleased to know you value their comments.
Consider video – Video testimonials are growing in popularity, so consider getting a few of your own. According to LinkedIn, 79% of consumers say they have watched a video testimonial to learn more about a company, product, or service. Video testimonials don’t have to be rehearsed. Many buyers love their authenticity. So, if you are on-site installing a new micro-market or hosting a fresh food or coffee tasting, seize the moment! Speak with your client directly and obtain a video testimonial on the spot.
Regardless of how you obtain your testimonials, tailor them to be as detailed as possible. In addition to the SEO benefits, buyers find detailed testimonials more unique, relevant, and tangible.
Once you have obtained a variety of testimonials, it’s time to put them to work!
Showcase them on your website – If your company has acquired a lot of testimonials, it deserves a testimonial page on your website. But, if you are still gathering them, don’t wait to show them off. Testimonials are a perfect addition to a company’s home page or about page. Sprinkling relevant testimonials on pages dedicated to specific breakroom products or services can provide key information right where buyers are seeking it too.
Post on Social Media – A steady stream of positive customer feedback posted on social media has many benefits. Fresh new content that validates your breakroom services is always a win. Including backlinks will drive traffic to specific pages on your website that pertain to your client’s testimonial too. Also, don’t forget to tag your clients who provide the testimonial. Your post will be seen by all of your clients’ connections and your company will gain valuable exposure to prospects who value your client’s opinions.
Share as a Google Review – Ask your customers to post their testimonial (or a portion of it) as a Google Review and offer to show them how. A positive Google Review will further enhance your company’s credibility and boost its ranking on Google search.
Client testimonials are an important component of your digital marketing strategy and can go a long way in influencing buyers of breakroom services. Unbiased input from customers in similar circumstances can certainly enhance lead generation and validate a buyer’s decision to become a customer. But, don’t underestimate how the process of collecting testimonials can enhance your relationships with existing customers too. The experience shows them you value their honest feedback and care about their input. The information your clients share can praise what you are doing right, identify employees who are going above and beyond or offer chances for breakroom upgrades. However, it can also reveal opportunities for improvement. Acting on your clients’ feedback, positive or negative, will help ensure you retain them for years to come.
VendCentral helps operators and manufacturers in the refreshment services industry with digital marketing strategies, website development, written content and creative design. Contact us for a free consultation.
Embracing Sustainability as a Breakroom Operator
Christine / February 17, 2022
More companies are going green and want to buy their products and services from businesses whose values align with their sustainability efforts. So, it comes as no surprise they will make purchasing decisions based on those criteria. In the refreshment services industry, there are many ways a breakroom operator can create a sustainable environment for customers in the breakroom that encourages well-being for employees and the planet.
In fact, many breakroom operators are already embracing sustainability in support of their vision for a greener breakroom experience. Check it out!
Breakroom operators are also promoting their sustainability efforts through online marketing tools.
🌍 A dedicated webpage to communicate the sustainability initiatives being implemented
🌍 Social media to keep followers informed of sustainable measures being taken
🌍 Blogs to report the positive effects your sustainable efforts are having on the environment
And, some breakroom operators are taking their sustainability efforts to the next level!
Canteen Canada and their coffee roasting partner, Café William, are rethinking and strengthening their sustainability efforts. Together, they are building the first zero-emission sailing cargo ship to transport coffee beans from South America to its roasting plant in Sherbrooke, Ontario. With this project, they are putting a green foot forward to making a change together.
One Source Refreshment installed 554 roof-mounted solar panels on their 24,000 square foot facility in Pottstown, PA. As a result, the panels will produce 236,094 kWh in electricity each year, offsetting nearly 100% of their company’s energy usage. This is enough energy to power 22 homes, offsetting 183.6 tons of CO2 or 387.2 barrels of oil every year.
Magic Works Charitable Trust has been providing food and clothing to the homeless in the Seattle area for 24 years. For the last 6 years, Vista Vending has been there alongside them, donating unsold vending and micro-market food and drinks to them. Vista Vending is proud support a local charitable organization doing so much good for the community.
Going green is here to stay
If you are a breakroom operator, now is the perfect time to embrace sustainability and implement an eco-friendly strategy into your breakroom operations. Why? Because breakroom operators who create a sustainable breakroom environment for their customers will have an edge up on the competition simply because they are offering eco-friendly products, services, and technologies. Plus, companies want to partner with a breakroom operator that will share a common vision for a better, greener breakroom.
Going green is here to stay so make sure your business operations include sustainable products and eco-friendly services – your customers, the community, and our planet will appreciate it.
Online Ordering: Boosting Profits for Breakroom Operators
Christine / February 9, 2022
Gone are the days when placing an online order was considered a luxury. It is now an expectation for customers, including those in the refreshment services industry. But, online ordering not only makes it easy for OCS customers to order products where and when it’s convenient for them. It’s a legitimate way for breakroom operators to increase sales and cut operational costs.
That is why VendCentral recently teamed with Supply Wizards to help our clients add and promote online ordering capabilities. Supply Wizards specializes in the refreshment services industry. Their online ordering system is fast and easy to implement. Plus, it can function independently or seamlessly integrate with your existing vending management system.
Are you a breakroom operator interested in upgrading from taking orders via phone, email, and fax? Want to explore a streamlined, more reliable process? If so, read more to learn the many benefits Supply Wizards can provide.
A personalized experience for your customers
Supply Wizards allows you to customize your online store by individual customer account. Do you have a variety of pricing, payment terms, or product offerings in your contracts? No problem. Each customer has their own login to the online ordering platform and a unique experience based on their contract. You can even provide budget tracking in the system for customers who request it.
Increased order sizes
Online ordering not only increases customer satisfaction and loyalty. It can also boost sales by encouraging customers to order more. Supply Wizards builds an intuitive product recommendation feature into their platform. And the power of suggestive selling is real. Customers often add on recommended items or additional products available to them through the browse feature. Studies have shown that 52% of customers on the Supply Wizards ordering platform use these features. This means a bigger average order size for you. In fact, breakroom operators report an average order increase of 14% after implementing Supply Wizards for their OCS customers.
Influence over what’s purchased
In addition to the recommended products feature, the Supply Wizards platform includes dedicated space for promotional ads. VendCentral can work with you to design promotions that move slow sellers, introduce new products, or reward customers for buying more. For clients on select marketing programs, VendCentral can further promote these specials through exclusive website features, social media, or email campaigns.
Staffing shortages have become a significant pain point for breakroom operators. Keeping up with customer orders across various methods can be time-consuming, create bottlenecks in the system, and cause inaccuracies that lead to dissatisfied OCS customers. Supply Wizards streamlines order management for more efficient back-end operations. Orders can now be processed by your team with little to no manual effort. Breakroom operators using Supply Wizards report significant decreases in operational expenses – enough savings that the Supply Wizards system actually pays for itself.
Better inventory management
One of the biggest challenges for breakroom operators is efficiently managing their inventory. Supply Wizards seamlessly integrates into your existing vending management system. Once items are set as out of stock, they are automatically hidden from the customer’s view on the Supply Wizards ordering platform. They will not reappear on the ordering platform until they are acknowledged as back in your inventory.
An online ordering system can be a powerful addition to your website – loved by your existing customers and impressive to new prospects. With Supply Wizards, adding online ordering to your website is easy and completed in only a few short weeks. In the end, the only thing breakroom operators wish is that they had done it sooner. If you are ready to see the Supply Wizards ordering platform in action, VendCentral can help. We will arrange a quick demo and show you how we can help launch and promote your new online ordering capabilities. Contact us and our team will help you get started!
Coolbreakrooms: How Can It Help You?
Christine / January 26, 2022
A brand-new Coolbreakrooms has launched for 2022 – just in time for a year that is sure to be filled with new opportunities for the refreshment services industry. As an extension of VendCentral, Coolbreakrooms offers an online community where operators and manufacturers can thrive.
Coolbreakrooms speaks directly to breakroom decision-makers. It is a platform designed for operators and manufacturers to promote their goods and services directly to HR and facility managers. With its expansion this year, Coolbreakrooms is developing new industry partnerships. How it can help you reach your business goals for 2022?
Promotes the Industry
Coolbreakrooms’ main initiative is to promote breakroom operators and the refreshment services industry as a whole. Its website inspires breakroom upgrades by showcasing how better breakrooms positively impact employees and improve workplace culture.
The website’s Featured Breakrooms page highlights gold-standard breakrooms that deliver modern technology, satisfying food and beverages and a welcoming environment for employees. It provides customers interested in updating their company breakroom with the inspiration they need to get started.
Coolbreakrooms intends to rapidly expand their featured breakrooms gallery with pictures of breakrooms in all sizes. This is a great opportunity for operators to showcase their work. Operators are invited to submit photos of their premium breakroom installs for inclusion on the site. Selected operators may receive free marketing exposure through photo credits, in-depth articles, and social media promotions.
Boosts Business for Operators
Coolbreakrooms is focused on providing more leads to top-notch operators in the refreshment services industry. It does this by consulting with breakroom customers and matching them with Authorized Providers in their own hometown. They enhance the service by guiding customers to products and equipment best suited for their workplace environment.
Coolbreakrooms is valuable for larger companies that are interested in breakroom upgrades but have limited time or resources to dedicate to the process. It’s particularly useful for companies with workplaces in multiple cities, as it provides one turnkey solution for breakroom services across the US and internationally.
To become part of the Coolbreakrooms Authorized Provider network, breakroom operators must satisfy certain quality standards. There is no fee to join.
Drives Sales for Manufacturers
Manufacturers in the refreshment services industry have long found themselves short on channel-specific marketing opportunities. But the Coolbreakrooms website provides a new way to promote products and equipment directly to breakroom customers. Those partnering with Coolbreakrooms can now drive demand for food and beverages, gourmet office coffee, water filtration systems, breakroom technology, and more.
As it grows, Coolbreakrooms will shine a larger spotlight on the best of the best from all business categories. It will develop key relationships with industry manufacturers and create an impactful way for them to market directly to breakroom customers and influence sales.
The website will promote newness and innovation in a constantly evolving industry and educate customers on the latest breakroom options available.
VendCentral’s goal with Coolbreakrooms is straightforward – to promote breakroom upgrades and support the growth of the refreshment services industry. This year, the new Coolbreakrooms website will generate content geared towards breakroom decision-makers and provide a unique platform for all members of the industry community to participate and benefit. If you are interested in realizing greater demand for your goods and services VendCentral welcomes you to contact them to discuss joining the Coolbreakrooms movement.
Start 2022 with a Website Health Check
Christine / January 12, 2022
A healthy website is a cornerstone of business success. More consumers are opting to shop online rather than in-store, so a robust digital presence is more essential than ever before. In fact, it takes a user about 0.05 seconds to decide if they’re going to continue exploring your website or jump ship. That means if your site is outdated, unattractive, or tough to navigate, you’ve just lost a potential customer in less than one second.
Just like regularly maintaining your health is necessary for a thriving body, continual updates and enhancements are key to an optimized website. Your site is a living, breathing mechanism that need to be reviewed, updated, and maintained regularly.
If your website has been collecting dust, the beginning of the year is the perfect time to take a deeper look and reassess the health of your company website.
The Importance of a Healthy Website
Your business website is your brand’s piece of digital real estate on the internet. You wouldn’t walk into a dilapidated storefront expecting five-star service, would you? The same thing applies to online shoppers. If your website is poorly designed, consumers will surely look elsewhere.
While 38% of people will immediately stop engaging with a site if the content or layout is unappealing, 88% of consumers are less likely to return to a website after a bad experience. That’s a significant number! If your website crashes, hasn’t been redesigned since 2009, or is stuffed with irrelevant information, it will cost you valuable leads.
A website health check is a valuable way to identify how to optimize your online presence, generate leads, and boost revenues.
Your Complete Website Health Checklist
When conducting a health check of your website, be sure to ask yourself the following questions:
1. Is my website user-centric?
A high-performing website is all about the user experience (UX). To be successful, your site must be visually appealing, easy to navigate, and provide immediate value to the customer. It’s important to keep in mind that every visitor who comes to your website has a problem to solve. Whether they want to buy a new sweater or find a new vending machine for their office break room, they have a problem. Your website’s goal is to help them solve that problem as quickly as possible.
A site that is visually appealing and clearly laid out will intuitively guide a visitor from one step to the next.
2. Does it have clear branding and effectively represent who I am as a company?
Your site is a digital representation of your brand. When a user lands on your website, they should immediately know what products or services you offer, what pain points you solve, and what your brand’s personality is like. Branding can effectively be conveyed through engaging copy, color palettes, and imagery.
3. Is it updated and fresh?
Websites that are outdated or include irrelevant information will negatively impact your marketing efforts. Ensure that your company site highlights your latest products and services and highlights pertinent information.
4. Is it mobile responsive?
Consumers engage with their smartphones for an average of 2 hours and 55 minutes on a daily basis. If your website isn’t mobile friendly, you could be losing potential customers. Your site needs to quickly load, be easy to scan on a smartphone, and provide a seamless experience across all devices.
5. Is it optimized to ensure your website ranks high on search?
Search Engine Optimization is crucial when it comes to your website because it makes it more visible, and that means more traffic and more opportunities to convert prospects into customers. It’s also a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an authoritative and trustworthy expert in your industry.
6. Is it accessible to all users and ADA compliant?
To be successful, a website must be inclusive. This means that its content is accessible to all users, regardless of physical or situational disabilities. It isn’t just good business practice; web accessibility legislation is continuing to evolve. Making your site more compliant with Web Content Accessibility Guidelines (WCAG) could reduce your exposure to hefty fines.
Your website can make or break your business. Regular site health checks, now and throughout the year, ensure that your website is user-friendly, updated, and inclusive.
To learn how VendCentral’s marketing solutions can benefit your website, contact us today by calling (866) 699-8363.