Inbox Influence: Email Marketing Benefits, Part 1
Emily / June 22, 2023
Email marketing is a powerful tool for vending businesses of all sizes. Why? Because it’s how your company can build and nurture relationships with refreshment service customers.
Especially with business-to-business decision-makers, email is key. It’s preferred over paper mailers and phone calls by most of your current and potential clients. Just ask them. That makes email marketing a must for your vending marketing strategy.
Because email marketing is such a vital part of a company’s growth and success, we’ve broken down its benefits. Read on for six ways it will help your breakroom services company succeed.
1. Tailoring Messages
One thing email marketing lets you do is create a message geared toward each customer. Custom content better resonates with recipients. The more the customer feels the information is helpful and on target, the more they will open and click on the emails you send. This boosts engagement and conversion rates. Which is the goal of any email campaign!
2. Getting Feeback and Insight
In a service business, like vending, you need to know what your customers think. So, include links to surveys and feedback forms in your email marketing. This gives you a way to gain insights into the satisfaction level of your customer. It’s also a great way to get suggestions on how to improve your service and better meet their needs. This creates a strong connection and drives up loyalty.
3. Boosting Sales
When an email is done well, it can entice customers to take action. They will buy more products, add a line of service, or take advantage of your promotional deal. This will boost your revenue and profitability!
4. Sharing Your News
Emails make it easy to communicate often with facility managers and human resource personnel in charge of breakroom services. Maybe you send a monthly informative enewsletter or digital company update as needed. However you design your email marketing, it keeps clients in the know about your offerings, any promotions, and the industry news. This is an ideal way to foster trust and power up the customer relationship.
5. Increases Website Visits
Including a call-to-action in your emails can lead to traffic for your website. For example, “Click Here to Learn More” could take an interested facility manager to your water filtration service page and get you some extra revenue. Ultimately, boosting website traffic is good as it leads to more conversions. Whether that means more customers or a higher ticket for an existing customer, it’s a win-win!
6. Getting Info Out Quickly
One of the best things about email marketing is that it’s digital. Meaning it doesn’t take as long to plan and produce as print materials. Emails can be crafted and sent closer to a promo deadline, in a certain season, or as a result of a certain event, like a company anniversary. The digital world moves fast. So, it makes sense that your email campaigns would too!
And We’re Not Done Yet…
There are plenty more benefits to email marketing. That’s why VendCentral offers marketing programs that make email marketing simple and easy. Think custom email campaigns that will “WOW” your target vending client. Or, simply build loyalty. Give VendCentral a call at (866) 699-8363.
And stay tuned for Part 2 in our email marketing benefits series. In that one, we talk money benefits. Trust us, you won’t want to miss it!
Which Vending Marketing Program is Right for You?
Jen / January 26, 2023
A vending marketing program is your secret weapon for growing sales. It’s crucial for driving leads to your website. And for changing prospects into customers. A vending marketing program will drive new buyers to you! It will also spur upgrades with your existing customers.
Vending operators who want to stay focused on their daily tasks turn to VendCentral for marketing help. If fact, it’s why we created our vending marketing programs. All of our marketing programs include a brand-new, mobile-friendly website to attract more leads and convert more customers. They also include top-notch social media content to engage your audience online. But, our sales and marketing programs offer lots of other benefits too. Looking for more leads and more sales? Keep reading, because this guide will help you decide what vending marketing program is right for you.
The Works – a COMPLETE vending marketing program
Looking for a program that is completely personalized for your business? A program that drives sales? One that includes all aspects of digital and print marketing? This program is for you. Clients on our COMPLETE sales and marketing program rely on us to handle it all!
To start, we craft a sales and marketing strategy based on our COMPLETE clients’ unique needs and growth plans. From that, we develop their monthly promotional schedule. These clients work closely and regularly with their VendCentral marketing account manager to fine tune their marketing strategy throughout the year.
Clients on our COMPLETE program have the most robust website growth plan for top SEO results. They also receive the most social media and blog content. Plus, it’s all customized for their business. We help these clients tap into the power of social media to grow their audience and reach. Press releases and design services for email and print campaigns are included too. It is our highest tier program. But COMPLETE clients consider it a valuable investment that pays off big for company sales growth.
The Assist – a CORE program
For vending operators that need only a bit of marketing help, we offer the CORE vending marketing program. In this program, our marketing account managers focus on generating content to help our CORE clients get top search results. Blogs and social media posts concentrate on industry topics and promote our clients’ services and expertise. They contain great SEO keywords but minor customization.
The CORE program appeals to clients looking to establish an online presence, improve search rankings, and grow their websites over time. It works best when complemented by a member of your own team who can add personalized content.
The Best of Both – a CUSTOM program
Take all the benefits of CORE, pair them with several great options from COMPLETE, and you’ll get our CUSTOM program. This is our most popular program with good reason. It is a semi-custom approach that highlights what sets your vending business apart from competitors.
We work together with our CUSTOM clients to create promotional plans. These include both industry-related and personalized content. Website growth is also emphasized in this program to maximize SEO. Clients on the CUSTOM marketing program also get ZippyLead, a website IP tracker tool that can increase vending sales. It does this by capturing valuable contact information about website visitors.
Our VendCentral marketing account managers collaborate closely with our CUSTOM clients for maximum impact and maximum lead generation.
What Type of Vending Marketing Program Do You Need?
Looking to grow your vending sales? Want to stay focused on your operations? We have a marketing program that fits your needs. From full-scale sales and marketing to a more simplified approach, VendCentral will help you succeed.
Contact VendCentral today for more details on our vending marketing programs. We will help you find the best fit for your business. Call us at (866) 699-8363 or reach us online.
Social Media Helps Grow Your Vending Business: Here’s Why
Emily / January 12, 2023
The vending industry is buzzing about social media. With good reason! A solid social media presence gives vending businesses some unique benefits. What benefits, you ask? Read on for the top reasons why social media helps your vending operation thrive.
Increases Traffic to Your Website
Social media posts can drive people back to your website with links for more info. And your website is a sales tool open 24-7. That means social media posts are part of a good sales strategy.
Drives SEO Ranking
Social media posts and YouTube videos rank with search engines. That means more hype for your services, photos, videos, etc. That’s marketing gold. Just make sure to include helpful keywords, like your city name and vending service offering.
Showcases your work
Social media lets you highlight what you do and how well you do it. Plus, you can talk about the benefits of your services in bite-size posts. That will help customers remember them. Social media is a great place to show real-world breakroom pictures. This gives potential clients visual examples of how you can improve their breakroom. It can also help upgrade your existing vending customers to a brand-new micro-market.
Helps Recruit Skilled Staff
Posting a job on social media helps you announce your open jobs to candidates. It also makes it a lot easier for them to see you’re hiring. Professional networking sites, like LinkedIn, can even reveal people with specific skill sets. These are skills you may need to help your vending operation grow.
Reinforces your brand
Well-crafted social media posts can be terrific branding. They show people who you are and what your company stands for. Customers like to do business with a company they can connect with. Social media gives them more chances to understand and connect with yours.
It’s not enough to have a logo and some images on social media. There’s a strategy for getting the many benefits a social media presence offers. Posting frequently and personalizing your content are two important components. Engaging with customers, prospects, and other industry professionals on social media is key too.
If you’re feeling overwhelmed by the need to create and maintain a social media presence, there is help. VendCentral’s team of digital sales and marketing experts is dedicated to the breakroom services industry. Contact us today at firstname.lastname@example.org or (866) 699-8363 to grow your vending sales and stay current online.
Marketing vs. Branding: What’s the Difference?
Emily / December 7, 2022
Understanding marketing vs. branding is important for vending sales success. The two are different aspects of a single strategy used to tell others about your company and its services. Together they create a base for communicating strong, consistent messaging to existing customers and prospects. And growing sales revenues.
Keep reading to understand the difference between marketing and branding. How they both work together. Plus, learn which one needs to come first.
Marketing is promoting your vending company and the services and products you offer potential customers. Your company website, sales brochures, promotional emails, radio or internet advertisements, and even social media posts are all essential ways to market your company. Marketing strategies evolve over time to focus on different aspects of your business. And to support changing sales goals. Marketing often capitalizes on how your business leads when it comes to new and fresh vending products and equipment, emerging technologies, seasonal changes, and industry trends.
Marketing is critical to sales. It spreads the word about your services. It promotes what sets you apart from your competitors. And finally, it reinforces why you are the best choice for breakroom services in your service area. A successful marketing strategy will bring customers into your sales funnel and deliver more leads.
Branding, on the other hand, is about shaping your vending company’s identity to represent its core goals and purpose. Branding is a strong reflection of your company’s personality and it is how people will identify and remember your company as a whole. Good branding keeps your target audience in mind and helps them establish trust in your business. Branding includes everything from your company logo and taglines to the core narrative about your company’s foundation, purpose, and goals. Branding gives your vending operation meaning and character. Through it, customers will understand who you are and what makes your business unique.
Branding Must Come First
Marketing is the most effective way to spread your message and promote your business, but you must understand the message you’re spreading first. That is why establishing your company’s branding is an important first step. Solid branding will help shape your marketing initiatives and keep them consistent in look, feel, and context. Take the time to establish your vending company’s brand identity. It will help your company define what to say, where to say it, and the goals of your marketing campaigns.
As you can see, marketing and branding are closely tied but distinctly different. You must first understand what you want to say to communicate effectively. Starting with solid branding is the best way to optimize your vending marketing and grow your sales.
Are you a vending operator struggling with branding or marketing? VendCentral specializes in helping vending operators increase sales with successful branding, marketing, and sales strategies. Reach out at email@example.com or (866) 699-8363.