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Written by Katie Waxman on July 26, 2023

Content marketing is a key part of a successful marketing plan. It has the power to bring you new customers and build trust with those you already have. But first, you need to understand what content marketing is and how it works. Then you can use it to your best advantage in growing your breakroom services business.

What is Content Marketing?

This type of marketing aims to attract, engage, and retain breakroom service customers. How? By answering their questions and giving them the information they need. It’s helpful, solving pain points and offering a solution. That makes it valuable to your clients.

What Does It Look Like?

There’s no one way to offer content marketing. It can be done via blog posts, articles, videos, infographics, podcasts, ebooks, social media posts, and more. Most vending operators start with blogs about their services and products. These can answer a specific question a client might have, which makes it a valuable resource for them. The mention of keywords in the blog also helps with search engine optimization (SEO). It makes your site more discoverable and thus, a value to potential new clients as well. That’s a powerful benefit.

The 3 Things Content Marketing Should Do

Every piece of marketing should have a purpose. Content marketing is no different. Here are the three must-dos to make this type of marketing effective.

1. Establish Authority – Use content to show you know your business. It can be based on your experience of which products sell best in a vending machine. Or it might be how you can help human resources with a corporate wellness program by installing a micro-market. Ultimately, it’s about sharing what you know so you are the expert.
2. Generate Interest – When facility or office managers come to the internet searching for breakroom ideas, you want to be there. Sharing the products you put in the breakroom, the benefits of micro-markets, or even how to bring a cafe vibe to the office can engage and educate. The idea is that you want content that will get your client or potential client interested in your company’s services.
3. Build Trust – Through content, share answers to common problems your clients have. When a facility manager comes upon your marketing, they will find a solution and feel informed about the decision they need to make about the breakroom. That’s how content marketing can build trust. And generate qualified leads.

What You Get Out of Content Marketing

When done well, content marketing offers vending company owners a great return. The content uses service and product keywords that will boost SEO. Thus, your website and company will be easier to find and appear higher on search pages.

Another benefit is lead generation and sales. As your content is discovered via an internet search, you’ll get more prospects and more sales. Seeing all the valuable content you have online will make them trust your company and want to reach out even more, which is the point.

Finally, with customers looking to your content for answers and ideas, it will grow awareness of your company. Clients will remember your brand and your company name. You will be the provider they think of when they need a solution or move to a new company looking for refreshment services. That’s a big win!

How to Start Now

Most vending operators are full of knowledge and experience. Start sharing that in blogs, short videos, social media posts, etc. The key to making it great content marketing is to ensure it resonates with the target audience. Remember, it should address their pain points and provide a solution or valuable insight.

Want help with content marketing? VendCentral has been successfully assisting refreshment services companies to grow their marketing efforts. Content marketing is one of the many services offered. Contact VendCentral today, or call (866) 699-8363.

Written by Katie Waxman on July 12, 2023

Welcome to part 2 of our blog series on the benefits of email marketing! If you didn’t catch part 1, make sure to give it a read first to learn about the first six ways it helps your vending business succeed. If you already know how it influences business-to-business decision-makers, then you’re ready to keep reading. In this final part, we’ll focus on the power of email marketing and how it saves money for vending operators.

7. Getting Low-Cost Leads

Email marketing is a great tool for increasing leads for your sales team. It removes the need for cold calling or having a feet-on-the-ground approach. With its personalized message, you can nurture email leads and guide them through the sales funnel, virtually. In addition, you can further qualify leads so your sales team has high-value prospects that are more likely to turn into new customers.

8. Reaching the Right People

Use email marketing to target messages to specific customers. For example, talk about the ease of vending machines to the facility manager. Or tout the corporate wellness benefits of your healthy snacks program to the human resource manager. In the end, this kind of marketing lets you create just the right message for the customer you’re hoping to reach. That will make them more likely to take action and stay engaged.

9. Marketing Cost Effectively

Without the need for printing, postage, or advertising space, email marketing can result in significant cost savings. Plus, your vending business still looks professional thanks to a well-designed layout and user-friendly email platform. Thus, this type of marketing is a truly budget-friendly solution.

10. Being Valuable to the Customer

Being quick and targeted means email marketing is more valuable to your customers. An email can share relevant updates, exclusive offers, and discounts, all of which are likely of interest to your clients. The more your content is relevant to your email list, the better you keep them engaged. That results in a higher ROI.

11. Owning Your Message

Email marketing gives you full control of your message. You control who sees your email and what they see. Therefore, it’s a direct line of communication. You do not need to rely on third parties or algorithms. Quite simply, you are in charge. That’s priceless.

12. Driving Brand Awareness

When sent consistently, email marketing does a great job of promoting your brand. The content reinforces your message, showcases your break room products and services, and highlights your experience in the industry. It helps your vending company stay top-of-mind for your customers.

Use the Benefits of Email Marketing to Grow

In the end, a vending business can drive up lead quality and boost conversions with the help of digital marketing solutions, like emails. This will ultimately lead to growth from current and new customers.

Interested? Consider VendCentral as your go-to resource for personalized email marketing that can take your business to the next level! Reach out today at (866) 699-8363.

Written by Katie Waxman on June 22, 2023

Email marketing is a powerful tool for vending businesses of all sizes. Why? Because it’s how your company can build and nurture relationships with refreshment service customers. 

Especially with business-to-business decision-makers, email is key. It’s preferred over paper mailers and phone calls by most of your current and potential clients. Just ask them. That makes email marketing a must for your vending marketing strategy. 

Because email marketing is such a vital part of a company’s growth and success, we’ve broken down its benefits. Read on for six ways it will help your breakroom services company succeed. 

1. Tailoring Messages

One thing email marketing lets you do is create a message geared toward each customer. Custom content better resonates with recipients. The more the customer feels the information is helpful and on target, the more they will open and click on the emails you send. This boosts engagement and conversion rates. Which is the goal of any email campaign!

2. Getting Feeback and Insight

In a service business, like vending, you need to know what your customers think. So, include links to surveys and feedback forms in your email marketing. This gives you a way to gain insights into the satisfaction level of your customer. It’s also a great way to get suggestions on how to improve your service and better meet their needs. This creates a strong connection and drives up loyalty.

3. Boosting Sales

When an email is done well, it can entice customers to take action. They will buy more products, add a line of service, or take advantage of your promotional deal. This will boost your revenue and profitability!

4. Sharing Your News

Emails make it easy to communicate often with facility managers and human resource personnel in charge of breakroom services. Maybe you send a monthly informative enewsletter or digital company update as needed. However you design your email marketing, it keeps clients in the know about your offerings, any promotions, and the industry news. This is an ideal way to foster trust and power up the customer relationship.

5. Increases Website Visits

Including a call-to-action in your emails can lead to traffic for your website. For example, “Click Here to Learn More” could take an interested facility manager to your water filtration service page and get you some extra revenue. Ultimately, boosting website traffic is good as it leads to more conversions. Whether that means more customers or a higher ticket for an existing customer, it’s a win-win!

6. Getting Info Out Quickly

One of the best things about email marketing is that it’s digital. Meaning it doesn’t take as long to plan and produce as print materials. Emails can be crafted and sent closer to a promo deadline, in a certain season, or as a result of a certain event, like a company anniversary. The digital world moves fast. So, it makes sense that your email campaigns would too!

And We’re Not Done Yet…

There are plenty more benefits to email marketing. That’s why VendCentral offers marketing programs that make email marketing simple and easy. Think custom email campaigns that will “WOW” your target vending client. Or, simply build loyalty. Give VendCentral a call at (866) 699-8363.

And stay tuned for Part 2 in our email marketing benefits series. In that one, we talk money benefits. Trust us, you won’t want to miss it!

Written by Katie Waxman on June 6, 2023

Supply Wizards’ online ordering platform is a great way to increase sales and customer satisfaction. Why? To put it simply, it makes ordering a snap for busy facility and office managers. It lets them browse products, which they love to do, and quickly order what they need for the office break room. Plus, online ordering often results in more items being ordered per transaction. It’s a win-win. 

So, how do you add online ordering to your refreshment services website? With the help of Supply Wizards, you can get an easy-to-use online ordering platform added to your website. Your customers can look at available products and submit orders, upping office and bulk pantry sales. In fact, office coffee service operators see a 24% boost in sales when using Supply Wizards. That’s a big jump!

Curious to explore the wonders of Supply Wizards? Keep reading for more details and benefits.

Customers See What You Want Them to See

Your office coffee and pantry customers aren’t all the same. So, it doesn’t make sense that their online ordering menu looks different than your other customers. Supply Wizards lets you customize your product menus for each of your customers. Yes, that’s right! When the customer logs in, they see the product list and pricing you want them to see. 

Even better, you can customize the online ordering any way you need. Show select items, sell products individually or by the case, and have seasonal options.

Use Supply Wizards for Promotions

Want to promote new products and special deals to customers? Their user-friendly online ordering software makes this a hassle-free task. It’s a great boost to your sales strategy and makes customers happy! Set promotional banners to display specific items to all customers at key times. Doing so will make it hard for them to pass up on a good deal or new item!

Save Time on Orders and Reduce Errors

It’s no secret that one of the biggest hassles of break room supply ordering is manual entry. When orders are taken via phone or email, there can be errors when processing the order. This is a common pain point for many operators.

If you’re looking for a way to simplify your ordering process, you’re in luck! The solution is Supply Wizards, which integrates seamlessly with your Vending Management Software (VMS). An order is placed online and then goes immediately into the VMS. It streamlines your order management process and eliminates the need to manually enter orders.

Getting Started with Supply Wizards is Quick and Simple

Supply Wizards’ online ordering platform isn’t difficult to use or learn. It was built with simplicity in mind. Plus, their dedicated team will guide you through the setup process so you can start receiving orders right away. 

A Team Committed to Operators

This isn’t your average online ordering software. It’s a unique e-commerce solution made for office coffee service operators. It can boost sales, make customers happy, and save time and money. Plus, the Supply Wizards’ team is full of convenience service veterans who want to see the industry thrive and your sales grow! 

Reach out to VendCentral today at (866) 699-8363 to discuss online ordering. Trust us, you’ll be glad you did!

Written by Katie Waxman on April 12, 2023

When it’s time for your vending company to create a new website there’s a lot to consider. After all, this is where facility managers and human resource managers learn about your company. The new website needs to showcase your brand identity and offer everything your current customers and prospects want to learn.

To get you started, here are some of our new vending website MUSTS.

Start With Services & Products

A clear message about what your vending company offers must be front and center. That means links for each service. In fact, each service should have at least one dedicated webpage. Focus on showing the service with great-looking custom pictures. Plus, include short descriptions that tell why the service is a benefit.

Enhance the User Experience

For business-to-business (B2B) websites like yours, it’s important to optimize the customer experience. Ensure information is up-to-date, links work, and most importantly, everything loads quickly. Nothing frustrates potential clients more than a website that takes several seconds to load (or never does).

It is also critical your new website displays well on a mobile device. Statista reports that 16% of B2B website traffic was from mobile in 2022. The number is growing, suggesting that mobile devices will be used more in the future. Don’t miss a sale because you’re counting on a desktop user! Ensure your website is mobile-optimized.

A New Vending Website Needs Custom Content

Your vending website needs to show who you are as a company. That means personalization. Be open to including photos of your team, warehouse, and the breakrooms you service. Having more than stock photos on your website will help decision-makers relate to your business. A great place to personalize is an About Us page, which can tell your company’s story.

On your new website, don’t forget to create a space for blogs. Writing a blog is a great way to highlight your vending business’ personality, showcase the breakroom services you offer, and help your search engine optimization (SEO).

Generate Leads With a New Vending Website

Your website acts as a sales tool 24/7. Ensure it’s seen by focusing on services and custom content that is full of SEO keywords. That way prospects in your area find your refreshment services company.

Need to know more about what makes a good vending website? Ask VendCentral, the convenience services industry’s digital marketing experts. We offer different levels of marketing support to match your need. Learn more about how one of our vending marketing programs can drive sales by contacting us at info@vendcentral.com or (866) 699-8363.

Written by Katie Waxman on March 9, 2023

Running a vending contest or promotion for your vending customers offers many benefits. Both can boost excitement about your services as well as build loyalty to your brand. In addition, using social media for your promotional efforts can enhance engagement and gain you followers.

Read on for a look at how vending contests and promotions can increase your vending sales.

Add Excitement

One reason to run a vending business promotion or contest is to create excitement. Why does it work? Because people love a chance to win. That means they will want to enter a drawing or buy a certain product to get a discount. It gets people excited to use your services and enjoy the products you’re offering. That drives up sales at your machines and markets.

Build Loyalty

People are looking for connections and brands to follow. In fact, a survey by Merkle in 2021, showed that over 80% of consumers want to form a relationship with a brand. And, these customers are willing to go out of their way to buy from brands they are loyal to. Promotions and contests give your customers something to be excited about. They can connect to you through a contest or promotion and ultimately become loyal customers.

Increase Engagement

Online contests and promotions that use social media are great ways to engage your customers. Social media makes it easy to post about promotions and contests. It’s also easy for your audience to react. They can follow a link to a contest page or post their thoughts on it instantly. Doing so shows that they want to engage with your vending company. And an engaged customer spends more and is more loyal.

Grow Your Following

Having followers on your social media strengthens your vending marketing efforts. It means more people will see your brand and messaging. This includes facility managers and human resource professionals.

Hosting online contests and promotions is a tried and true way to get more followers. People want more opportunities to play and win. Therefore, they will like and follow your company to get them. Plus, they are likely to share the contest or promotions with their social media connections. Who might then also become your followers. It’s a great way to get leads and grow awareness of your vending operation.

Give promotions and contests a try. There’s little risk and lots of rewards. You gain exposure, followers, loyalty, increased sales, and leads.

Struggling with time and resources to make vending contests a reality? VendCentral can help. We help vending operators increase sales with successful branding, marketing, and sales strategies. Contact us at info@vendcentral.com or (866) 699-8363.

Written by Katie Waxman on February 22, 2023

Testimonials and Reviews are akin to word-of-mouth marketing. And we all know how important word-of-mouth is to a vending business. Testimonials from happy vending customers are a top way to get new vending customers. And a nonpartial third-party review strongly impacts a decision maker’s buying process. So, how do you make the most of a client’s testimonial or review? And how do you get more?

Share Testimonials on Your Website

One of the first places a prospective client visits is your website. And because as many as 93% of buyers read reviews, displaying testimonials on your website is a must. Ask your long-term customers to send you a statement about their experiences with your company and services. Let them know that you plan to share it on your website. For even more impact, include a picture of your customer along with their statement. This helps show prospects that the testimonial is from a real person.

Don’t be tempted to create testimonials on a client’s behalf. Make sure every testimonial is authentic. Overly positive or promotional reviews will stand out. Savvy decision makers will see right through them.

Ask for Reviews on Social Media

A prospect who does research on your vending company will look on your website. But that’s not all. They will look elsewhere online for feedback too. That’s why reviews on your Google Business Listing and social media are also critical. An active Google Business Listing with lots of reviews will also gain a higher SEO.

Make it easy for clients to share their honest opinions by sending them a link to your Google Business Listing. Don’t worry about imperfect reviews. It is a chance to engage a client and turn the situation around. Do not be tempted to pay for reviews or to reward customers for submitting them.  The feedback on your Google Business Listing should be organic and people should be inclined to leave them without incentives or rewards.

Video reviews are also becoming more and more popular. If you’re visiting a customer who is raving about your service, ask to record them. Use your smartphone for a quick video review of the happy customer. Then post it to social media. It’s a great way to spread the word about your stellar service.

Get Testimonials. Gain Leads.

Testimonials and reviews by a customer can impact future sales. Make sure your vending business is getting the leads it deserves by focusing on your testimonials and online reviews. If you want to grow your business through testimonials, reviews, and other digital marketing strategies, VendCentral can help. We offer various digital marketing plans created just for breakroom service providers. Call us at (866) 699-8363 or reach us online.

Written by Katie Waxman on January 12, 2023

The vending industry is buzzing about social media. With good reason! A solid social media presence gives vending businesses some unique benefits. What benefits, you ask? Read on for the top reasons why social media helps your vending operation thrive.

Increases Traffic to Your Website

Social media posts can drive people back to your website with links for more info. And your website is a sales tool open 24-7. That means social media posts are part of a good sales strategy.

Drives SEO Ranking

Social media posts and YouTube videos rank with search engines. That means more hype for your services, photos, videos, etc. That’s marketing gold. Just make sure to include helpful keywords, like your city name and vending service offering.

Showcases your work

Social media lets you highlight what you do and how well you do it. Plus, you can talk about the benefits of your services in bite-size posts. That will help customers remember them. Social media is a great place to show real-world breakroom pictures. This gives potential clients visual examples of how you can improve their breakroom. It can also help upgrade your existing vending customers to a brand-new micro-market.

Helps Recruit Skilled Staff

Posting a job on social media helps you announce your open jobs to candidates. It also makes it a lot easier for them to see you’re hiring. Professional networking sites, like LinkedIn, can even reveal people with specific skill sets. These are skills you may need to help your vending operation grow.

Reinforces your brand

Well-crafted social media posts can be terrific branding. They show people who you are and what your company stands for. Customers like to do business with a company they can connect with. Social media gives them more chances to understand and connect with yours.

It’s not enough to have a logo and some images on social media. There’s a strategy for getting the many benefits a social media presence offers. Posting frequently and personalizing your content are two important components. Engaging with customers, prospects, and other industry professionals on social media is key too.

If you’re feeling overwhelmed by the need to create and maintain a social media presence, there is help. VendCentral’s team of digital sales and marketing experts is dedicated to the breakroom services industry. Contact us today at info@vendcentral.com or (866) 699-8363 to grow your vending sales and stay current online.

Written by Katie Waxman on November 9, 2022

A new vending website can set your breakroom business up for sales success in a digital world that is crowded with competitors. Your website is a salesperson that works 24/7 and its sales pitch needs to be great. If your current vending website is not relevant, easy to read, and showcasing the best of your vending services, then it’s time for a whole new look.

Beyond that, there are three tell-tale signs that it’s time for a new website. They relate to performance indicators that impact how prospects will find your website and how long they’ll stay engaged. Read on for three questions to ask yourself to assess if your current website is performing at its best.

Is it easy to navigate?

A beautiful, well-designed website is a must. Not just the homepage either. 47% of users visit a vending website’s products or services page first, according to Zippia research. Therefore, it’s critical to ensure easy-to-access navigation with logical headings. The most important of these is the Contact Us page. Why? Because it’s crucial that potential customers can easily reach out to your business. Zippia also reports that 44% of users leave a site without contact information. Don’t let this happen to you.

While high-quality images are essential, large image files can slow a website down. This frustrates users and leads nearly 40% of people to stop engaging, says Webfx. In fact, lead conversion drops up to 20% for each second your site takes to load. Take a look at whether your website’s pages are optimized. They should provide a high-quality user experience with fast load speeds.

Is it ranking high on search engines?

Is your website traffic low? According to Fit Small Business, this is a problem for one in five businesses. A possible reason for low traffic is poor search engine optimization (SEO). Poor SEO affects your website’s rankings when breakroom decision-makers search for the services you provide. Check your search engine ranking by typing in a city in your service area along with the type of services you offer; like vending, office coffee, or micro-markets. Does your vending website appear? If you aren’t a top result, you’re SEO could be the problem.

A new vending website with proper SEO can move your business up the ranks. This is good news. It ensures your vending company will be seen by new customers looking for breakroom services in your area.

Is it mobile-responsive?

More people are using mobile devices to access the internet than ever. A Google Marketing Forum compared mobile vs. desktop viewing and found that shoppers access websites through their mobile devices much more often than through their desktop. Despite this, converting a customer via their mobile device is less than half as likely. Why do far fewer people take the extra step to contact a company through their mobile devices? Because many websites don’t load properly on mobile devices and it’s more difficult to keep a potential customer engaged. Zippia says up to 80% of consumers will leave a site that doesn’t display correctly on their mobile device. And, 57% won’t recommend a business with a poorly designed mobile website either.

Check out your current website on a mobile device. Does it provide the type of user experience that will turn visitors into leads? If not, it might be time for a new vending website that is mobile-responsive.

What to do if it’s time…

If your current vending website’s look and performance are not helping your sales, explore your options. Investigate a simple refresh of your existing site and compare it to starting from scratch. VendCentral can advise you on the best route to take for a website that attracts leads and helps drive sales for your business.  For more information, reach out to info@vendcentral.com or (866) 699-8363.

Written by Katie Waxman on October 26, 2022

A growth strategy is important after your vending website is built. It will help maximize your website’s performance and attract valuable leads. Your vending website is your strongest marketing tool and online investment. Maintaining it is key to its long-term success. But what should your website’s growth strategy look like? Read our 3 steps-to-success specifically for vending websites.

1. Grow Your Web Content

Regularly adding content to your vending website has a more positive impact on marketing and sales than a redesign every few years. Therefore, you will want to add new web pages and update existing ones routinely. Consider what content will support your sales goals. Plus, what type of content will enhance your SEO. For example, let’s say you create a web page for a new service offering. Anyone who searches for that type of service should see your website suggested. The same is true if you feature trendy new products or showcase a specific coffee brewer. Get on a schedule where you regularly evaluate, update, and add content to your website.

2. Blogs are Key to a Growth Strategy

Writing blog posts is a vital way to stay current. Blogs allow you to communicate frequently with customers on a variety of topics. Blogs also show you’re an authority on top vending industry trends. Finally, blog articles go a long way toward enhancing your website’s SEO. For instance, when you write about services or products, those keywords are associated with your vending website.  Therefore, your website will show up in search results more often and attract more breakroom leads.

Here’s a bonus tip: Once you publish a blog on your website, share it on social media. It
doesn’t have to be a long post; a short sentence with hashtags will do. Your social media post gives your blog more exposure and opportunity for views. Don’t forget to add an image, which increases the chance it will be noticed.

3. Keep Your Website Clean

Every website needs housekeeping now and again. Check that your address, phone number, and email are correct. Also review all the links and menu options. You want to ensure those links go where they should. It is vital for an overall positive customer experience. After all, your website’s performance can affect how potential customers feel about you. A statistic from econsultancy reports that 80% of consumers are less likely to return to a website after a bad experience. So, don’t let a broken link stop your vending company from getting a qualified lead.

Another website section to check is service areas. If you have expanded into new cities or counties, be sure they are mentioned on your site. Ditto for product and equipment additions. You’ll want the most current information available for your existing and potential customers.

A Website Growth Strategy Opens More Doors to Success

Use our tips as a guide and create a website growth strategy of your own. It will help you keep your vending website performing at its best. Add content, write blogs, and check your online information. It will ensure your vending website remains a powerful sales tool available to customers 24/7.

If you need help with your vending website or are looking for powerful online sales and marketing tools, contact VendCentral. We specialize in digital marketing for the breakroom services industry. From a growth strategy to a marketing plan, we can maximize sales for your vending business. Reach out to info@vendcentral.com or (866) 699-8363 to get started.