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Written by Katie Waxman on June 11, 2024

Excitement is in the air as clients embark on one of our Marketing Programs. That’s because they are standing on the launchpad to their online success. Are you thinking about joining one of VendCentral’s Marketing Programs? Here is a look behind the scenes at what you’ll experience as a new monthly marketing client.

Laying the Foundation: Onboarding Like No Other

Right off the bat, we kick things into high gear with a comprehensive onboarding meeting. You’ll meet members of our team, including your dedicated Marketing Account Manager who will be your key partner for success. This initial pow-wow sets the stage for an in-depth exploration of your business’s DNA, from its rich history and unique culture to your exceptional offerings and competitive edge. Come prepared to share your story!

Branding: Your Secret Sauce

We’ll dive into your brand identity to ensure the content we create captures the essence of your business. This includes visual aspects like colors, logos, and fonts. But we don’t stop there – we’ll also delve into the intangible elements, like your company’s personality, communication style, and core values. This holistic approach ensures a cohesive experience for your audience.

Social Media: The Modern-Day Megaphone

While your website is in the works, we’ll set the stage for social media. Your social media platforms will be designed with beautiful custom graphics. We’ll also guide you through tips to optimize your platforms to captivate your online audience. Once your platforms are polished, we’ll publish a steady stream of engaging content on your behalf.

Your Marketing Account Manager: The Maestro

Your Marketing Account Manager orchestrates the symphony of your marketing initiatives. Through regular meetings, they’ll guide you in choosing the areas of focus that will propel your business to new heights. With their insight and strategic expertise, they’ll craft a content strategy that hits all the right notes, while keeping all projects on schedule.

The Showstopper: Your New Website

Prepare to be dazzled as we design and develop a website to help you shine brighter than the competition. Once it meets your approval, we’ll take it live, unleashing its full potential on the digital world. But we’re not done yet, we’ll also develop a website growth strategy and equip your site with a blogging platform, ensuring a steady stream of fresh, engaging content. And let’s not forget those all-important contact forms, making it a breeze for leads to connect with you.

Let’s GROW!

Now that the stage is set, it’s time for the real show to begin. With VendCentral, you’ll have an entire squad of strategists, writers, designers, and developers – all working tirelessly to elevate your brand. Content? We’ll create it in spades, keeping your online presence vibrant and on point.

But what truly sets us apart is the collaborative relationship we forge with our clients. We’re not just an agency; we’re a partner, united by our passion for this incredible industry and a drive to propel your business to new heights. Join us and experience the benefits of a Marketing Program for your business!

Written by Katie Waxman on May 14, 2024

Your vending company’s social media presence has never been more important. It can build brand awareness, reach new audiences, and help your company stay top-of-mind with existing customers. It promotes your vending services, products, and overall brand.

Businesses that maintain a strategic social media presence often have a competitive edge.

But, where does your personal social media account fit in?  And how can you use it to promote your vending brand?

Your personal social media accounts can play a large role in growing your brand – especially if you are an entrepreneur or thought leader in the vending industry.  Your personal social media platform can humanize your business and build genuine relationships with your audience.  It can also help differentiate you from competitors.

Here’s how to use your personal social media platform to promote your vending business:

Integrate your business and personal brand

Incorporate your vending company’s logo, services, and story into your personal profile.  Use your platform to showcase your experience and insight into the vending industry. A behind-the-scenes look into your company will help your audience connect with your brand. If you have a great entrepreneurial story behind your business, don’t be shy about sharing it!

Leverage your network

Your personal network is made up of some of your biggest cheerleaders.  Share your company’s posts to make them aware of the great things your business is doing. Add your own insights to create even more impact. Your network’s likes and comments will help further promote your brand.

Be sure to also watch what industry experts and colleagues are posting about.  Commenting on their posts will display your knowledge and interest in vending services and further promote your business.

Showcase your company culture

We know you are passionate about your business and its success, so let it show! Use your personal platform to give special thanks to hard-working employees and showcase what they are doing to make a difference. If members of your team are giving back to their local community, shine a light on their service to others.  These posts will show your audience that you are a great company to work with AND work for.

A well-managed company social media presence is essential. But, by thoughtfully integrating your business into your personal social media platforms, you can create a powerful, social selling strategy to promote your vending brand.

VendCentral specializes in social media content creation for companies in the vending industry.  Contact us to learn more about our services and how we can help grow your business.

Written by Katie Waxman on April 12, 2023

When it’s time for your vending company to create a new website there’s a lot to consider. After all, this is where facility managers and human resource managers learn about your company. The new website needs to showcase your brand identity and offer everything your current customers and prospects want to learn.

To get you started, here are some of our new vending website MUSTS.

Start With Services & Products

A clear message about what your vending company offers must be front and center. That means links for each service. In fact, each service should have at least one dedicated webpage. Focus on showing the service with great-looking custom pictures. Plus, include short descriptions that tell why the service is a benefit.

Enhance the User Experience

For business-to-business (B2B) websites like yours, it’s important to optimize the customer experience. Ensure information is up-to-date, links work, and most importantly, everything loads quickly. Nothing frustrates potential clients more than a website that takes several seconds to load (or never does).

It is also critical your new website displays well on a mobile device. Statista reports that 16% of B2B website traffic was from mobile in 2022. The number is growing, suggesting that mobile devices will be used more in the future. Don’t miss a sale because you’re counting on a desktop user! Ensure your website is mobile-optimized.

A New Vending Website Needs Custom Content

Your vending website needs to show who you are as a company. That means personalization. Be open to including photos of your team, warehouse, and the breakrooms you service. Having more than stock photos on your website will help decision-makers relate to your business. A great place to personalize is an About Us page, which can tell your company’s story.

On your new website, don’t forget to create a space for blogs. Writing a blog is a great way to highlight your vending business’ personality, showcase the breakroom services you offer, and help your search engine optimization (SEO).

Generate Leads With a New Vending Website

Your website acts as a sales tool 24/7. Ensure it’s seen by focusing on services and custom content that is full of SEO keywords. That way prospects in your area find your refreshment services company.

Need to know more about what makes a good vending website? Ask VendCentral, the convenience services industry’s digital marketing experts. We offer different levels of marketing support to match your need. Learn more about how one of our vending marketing programs can drive sales by contacting us at info@vendcentral.com or (866) 699-8363.

Written by Katie Waxman on December 7, 2022

Understanding marketing vs. branding is important for vending sales success. The two are different aspects of a single strategy used to tell others about your company and its services. Together they create a base for communicating strong, consistent messaging to existing customers and prospects. And growing sales revenues.

Keep reading to understand the difference between marketing and branding. How they both work together. Plus, learn which one needs to come first.

Defining Marketing

Marketing is promoting your vending company and the services and products you offer potential customers. Your company website, sales brochures, promotional emails, radio or internet advertisements, and even social media posts are all essential ways to market your company.  Marketing strategies evolve over time to focus on different aspects of your business. And to support changing sales goals.  Marketing often capitalizes on how your business leads when it comes to new and fresh vending products and equipment, emerging technologies, seasonal changes, and industry trends.

Marketing is critical to sales. It spreads the word about your services. It promotes what sets you apart from your competitors. And finally, it reinforces why you are the best choice for breakroom services in your service area. A successful marketing strategy will bring customers into your sales funnel and deliver more leads.

Understanding Branding

Branding, on the other hand, is about shaping your vending company’s identity to represent its core goals and purpose. Branding is a strong reflection of your company’s personality and it is how people will identify and remember your company as a whole. Good branding keeps your target audience in mind and helps them establish trust in your business. Branding includes everything from your company logo and taglines to the core narrative about your company’s foundation, purpose, and goals. Branding gives your vending operation meaning and character.  Through it, customers will understand who you are and what makes your business unique.

Branding Must Come First

Marketing is the most effective way to spread your message and promote your business, but you must understand the message you’re spreading first. That is why establishing your company’s branding is an important first step. Solid branding will help shape your marketing initiatives and keep them consistent in look, feel, and context. Take the time to establish your vending company’s brand identity. It will help your company define what to say, where to say it, and the goals of your marketing campaigns.

As you can see, marketing and branding are closely tied but distinctly different. You must first understand what you want to say to communicate effectively. Starting with solid branding is the best way to optimize your vending marketing and grow your sales.

Are you a vending operator struggling with branding or marketing? VendCentral specializes in helping vending operators increase sales with successful branding, marketing, and sales strategies. Reach out at info@vendcentral.com or (866) 699-8363.