Our Archive

Written by Katie Waxman on March 31, 2025

As spring arrives, it brings the perfect chance to refresh your marketing strategy. At VendCentral Marketing, we know that in the fast-moving break room services industry, staying ahead means using fresh ideas and modern marketing strategies. This season, let’s spring into success with a new approach that drives growth for your vending and refreshment services business.

Refresh Your Marketing Approach

Does your marketing feel outdated? Like spring cleaning your home, it’s time to remove what no longer works and try new strategies. Our complete marketing programs give you the tools to stay competitive:

• Modern, SEO-Enhanced Websites: Your website is your digital storefront. If it isn’t drawing in visitors, it may need a refresh. We design sleek, user-friendly sites that perform well and look great. A modern website, combined with a digital growth strategy, acts as a one-two punch for your vending business, ensuring you reach and engage your target audience effectively.
• Custom Social Media: Is your social media presence up to date? Our tailored solutions maintain a consistent and engaging brand voice across all online platforms, helping you connect with your audience and build lasting relationships. A robust social media presence is crucial for fostering community and keeping customers engaged.
• Email Marketing: Fresh email content is key to re-engaging your audience. We create emails that stand out and drive action, ensuring your message resonates with your customers.
• Print Design and Video Production: Visual storytelling makes a difference. From eye-catching print materials to custom videos, we bring your brand to life. Incorporating videos into your marketing strategy can boost audience engagement and help potential clients connect with your vending business.

The Power of a Fresh Marketing Strategy

Great marketing is more than looks—it delivers results. Understanding your customers and creating high-quality content are foundational elements of a successful marketing strategy.

Our monthly marketing programs include a dedicated account manager who works with you to create a plan that fits your vending business. With regular check-ins, performance tracking tools, and KPI reports, we keep your break room marketing fresh and effective.

Spring-Cleaning Checklist: Is Your Marketing Up to Date?

1. Website Audit: Is your site easy to use and search-engine friendly? Is it mobile responsive?
2. Social Media Revamp: Is your social media effective and visually appealing?
3. SEO Checkup: Are you ranking for the right keywords?
4. Email Refresh: Are your email campaigns driving engagement?
5. Brand Identity: Does your branding reflect your business today? A strong brand identity is crucial for standing out in the vending industry and building customer trust.

Plan Ahead for Q2 and beyond

Spring is just the beginning. Now is the time to plan your marketing for Q2 and beyond. With VendCentral Marketing’s expertise, you can stay ahead and unlock new growth possibilities for your vending and refreshment services business.

Are you ready to spring into success? Contact us today to refresh your marketing strategy.

Written by Katie Waxman on July 16, 2024

VendCentral Founder and Spokesperson: Neil Swindale

Is your company’s social media strategy important for your brand? Absolutely.  But your vending company’s brand should have a human face as well, ideally a spokesperson. If you are an owner-operator, your LinkedIn social media account can be a driving force behind your company’s online marketing success.  No one can build trust and relationships better for your company than you! If you are having a hard time getting started, remember these 4 simple tips.

Tip 1: Be Authentic

Your LinkedIn audience wants to see the real you and will connect with your stories.  Share the challenges you are overcoming.  Celebrate the wins (like that new micro-market install!).  Shout out appreciation for long-term employees and express gratitude for loyal customers. Or, explain how something in your personal life is influencing your professional life. No matter what you post, remember your social media platform should always showcase your professionalism and passion for your business.

Royal ReFresh Ryan Harrington Post

Owner-operator Ryan Harrington shares news of Royal Refresh’s latest micro market install

Tip 2: Show Your Expertise

Whether you are adding insight to industry trends, showing excitement for new products, or displaying curiosity and anticipation for new technology, be sure to weigh in on the topics that matter to your industry and customers. It will all show your audience that you are staying in the know on the latest and greatest breakroom products and services. This will build trust and confidence in you AND your company’s brand.

Tip 3: Engage with your Community

Get on LinkedIn and see what other leaders in your community and industry are doing on their social media platforms.  Contribute through likes and comments.   It will grow the awareness of you and your company.  It will also promote goodwill that will inevitably return to you. Take note of how your audience becomes more engaged with your content through comments, shares, or even direct messages.

Tip 4: Build a Bridge

Finally, build a connection between your personal social media platform and your company’s social media platform.  Do this by commenting on your company’s posts and blogs.  Take it a step further by sharing your company’s social media content on your own personal platform and adding your point of view. As your company’s spokesperson, you should be its biggest cheerleader!  Invite your audience to take action, like following your company’s brand page or reaching out for advice on the latest breakroom products and equipment. This connection is an important part of successful social selling and brand growth.

Corporate Coffee Systems David Henchel Post

CEO David Henchel applauds the Corporate Coffee Systems tech team

Getting social on LinkedIn can be intimidating.  But, don’t let your worry over making things look perfect prevent you from making it happen. If you create content that showcases your personality and drive to keep your customers happy you can’t go wrong.  Your content will be a perfect enhancement to your company’s social media marketing strategy.

VendCentral specializes in marketing programs with strong social selling strategies for Operators, Manufacturers, and Suppliers in the Refreshment Services Industry.  Contact us for a free consultation.

Written by Katie Waxman on July 12, 2023

Welcome to part 2 of our blog series on the benefits of email marketing! If you didn’t catch part 1, make sure to give it a read first to learn about the first six ways it helps your vending business succeed. If you already know how it influences business-to-business decision-makers, then you’re ready to keep reading. In this final part, we’ll focus on the power of email marketing and how it saves money for vending operators.

7. Getting Low-Cost Leads

Email marketing is a great tool for increasing leads for your sales team. It removes the need for cold calling or having a feet-on-the-ground approach. With its personalized message, you can nurture email leads and guide them through the sales funnel, virtually. In addition, you can further qualify leads so your sales team has high-value prospects that are more likely to turn into new customers.

8. Reaching the Right People

Use email marketing to target messages to specific customers. For example, talk about the ease of vending machines to the facility manager. Or tout the corporate wellness benefits of your healthy snacks program to the human resource manager. In the end, this kind of marketing lets you create just the right message for the customer you’re hoping to reach. That will make them more likely to take action and stay engaged.

9. Marketing Cost Effectively

Without the need for printing, postage, or advertising space, email marketing can result in significant cost savings. Plus, your vending business still looks professional thanks to a well-designed layout and user-friendly email platform. Thus, this type of marketing is a truly budget-friendly solution.

10. Being Valuable to the Customer

Being quick and targeted means email marketing is more valuable to your customers. An email can share relevant updates, exclusive offers, and discounts, all of which are likely of interest to your clients. The more your content is relevant to your email list, the better you keep them engaged. That results in a higher ROI.

11. Owning Your Message

Email marketing gives you full control of your message. You control who sees your email and what they see. Therefore, it’s a direct line of communication. You do not need to rely on third parties or algorithms. Quite simply, you are in charge. That’s priceless.

12. Driving Brand Awareness

When sent consistently, email marketing does a great job of promoting your brand. The content reinforces your message, showcases your break room products and services, and highlights your experience in the industry. It helps your vending company stay top-of-mind for your customers.

Use the Benefits of Email Marketing to Grow

In the end, a vending business can drive up lead quality and boost conversions with the help of digital marketing solutions, like emails. This will ultimately lead to growth from current and new customers.

Interested? Consider VendCentral as your go-to resource for personalized email marketing that can take your business to the next level! Reach out today at (866) 699-8363.