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It is vital to include different types of videos on your website. Having them will engage your audience and help draw in potential clients looking for vending services or breakroom refreshment solutions. They can view the videos to get to know you and your company better, which results in more sales.

What kind of video content is best for a vending or micro market operator? As experts in online vending marketing, VendCentral has found three types to be most effective at audience engagement. First is the introduction video, which tells a potential client all about you. The second is the install, whether it’s a micro market or specific new breakroom equipment. The third and final is a video that shares an organized, well-run warehouse.

Read on for an in-depth look at the three types of video. Then use them to engage your potential customers and stand out from your competition.

Introduction Videos

A great introduction video belongs on your home page. It features the owner, manager, or team members of your vending, micro market, or office coffee service company and tells your story. It should explain how the business started and what type of convenience services it offers. The point is to create a valuable, personal connection.

New Vending Equipment or Micro Market

When a new piece of vending equipment arrives, get your phone out and take a short video! Showcasing the latest vending and OCS technology will help you gain an edge. That way, potential customers will see how you are staying ahead.

Installing a new micro market or office pantry is also a great time to take a video. It can show off your new products, equipment, fixtures, shelving, and kiosks. Plus your experienced service technicians will shine. This will give potential clients a better idea of what your company offers. They will also be able to visualize a micro market at their office.

Videos Focused on Your Warehouse and Team

Let your current and potential customers go behind the scenes with a video of your warehouse. This is your chance to reveal an efficient, well-organized space. Show off any automated inventory management solutions or technology you use to fulfill orders. Talk about how it makes vending or micro market orders and delivery of products as error-free as possible. Include the warehouse team and route drivers in the video loading bins or vans. This will allow others to see first-hand the care and attention your team provides.

Partner with Experts in Marketing Videos

Videos can boost engagement. Work on recording these three types with just a smartphone and posting them online. Start with a video talking about your company. Then record a new installation. Third, showcase your warehouse and team. It’s a great way to let potential clients get to know you, so they choose you for all their breakroom service needs.

VendCentral can help you with everything you need – from video production to website development to social media. Our goal is to help you grow your company’s online presence. We can manage your website growth strategy, publish your videos on your website, and optimize your social media with engaging posts that spotlight your videos. Contact us to learn more!

Great vending accounts only come along once every three to five years, so it’s important to put your best foot forward when these    potential customers come calling. In the vending and OCS industry, a proven method for standing out amongst the competition is to create video content that demonstrates why your company is the right one for the contract.

Are you familiar with the phrase “A picture is worth a thousand words”? Well, a video is worth nearly two million words. Research suggests that it would take 1.8 million words to equal the immediate impact of one minute of video. Furthermore, studies show that viewers are 64 percent more likely to do business with a company after watching a video about their product. These people also remain on that company’s website for an average of two minutes more than those who do not watch a video.

Not only are videos more engaging to potential customers, but they are also the most effective use of your resources. Why waste your time writing millions of words when you could be creating videos that spotlight your strengths as a forward-looking, 21st century company? Instead, you can use all of that extra time on the things that already make your vending company successful.

When a new product, such as the micro market, is introduced, it’s especially important to use videos to convey the concept. Having prospective customers simply read about a new type of product can be risky, since they might get the wrong ideas in their head. Creating the correct impression is key. With a video about your micro market, you can show customers exactly what you’re offering and let them picture what one would look like installed in their office.

The micro market is the latest innovation in the world of automatic merchandising, offering more convenience and variety than a typical bank of vending machines. Rather than purchasing each item individually, the micro market customer takes any number of items from this miniature self-checkout shop and completes the transaction with a single payment at a designated kiosk. This new format allows for a larger focus on fresh, healthy foods, but everyone’s favorite snacks are usually offered, as well. Micro markets do not employ a clerk, so they’re ideal for secure, closed locations, such as the break room in an office building.

Sounds like an interesting concept, doesn’t it? Just think how appealing it would look in a video.

Check out our 3 sample videos below!

If you’re interested in getting a video made for your break room refreshment business give us a call at 866-699-8363.  

As spring arrives, it brings the perfect chance to refresh your marketing strategy. At VendCentral Marketing, we know that in the fast-moving break room services industry, staying ahead means using fresh ideas and modern marketing strategies. This season, let’s spring into success with a new approach that drives growth for your vending and refreshment services business.

Refresh Your Marketing Approach

Does your marketing feel outdated? Like spring cleaning your home, it’s time to remove what no longer works and try new strategies. Our complete marketing programs give you the tools to stay competitive:

• Modern, SEO-Enhanced Websites: Your website is your digital storefront. If it isn’t drawing in visitors, it may need a refresh. We design sleek, user-friendly sites that perform well and look great. A modern website, combined with a digital growth strategy, acts as a one-two punch for your vending business, ensuring you reach and engage your target audience effectively.
• Custom Social Media: Is your social media presence up to date? Our tailored solutions maintain a consistent and engaging brand voice across all online platforms, helping you connect with your audience and build lasting relationships. A robust social media presence is crucial for fostering community and keeping customers engaged.
• Email Marketing: Fresh email content is key to re-engaging your audience. We create emails that stand out and drive action, ensuring your message resonates with your customers.
• Print Design and Video Production: Visual storytelling makes a difference. From eye-catching print materials to custom videos, we bring your brand to life. Incorporating videos into your marketing strategy can boost audience engagement and help potential clients connect with your vending business.

The Power of a Fresh Marketing Strategy

Great marketing is more than looks—it delivers results. Understanding your customers and creating high-quality content are foundational elements of a successful marketing strategy.

Our monthly marketing programs include a dedicated account manager who works with you to create a plan that fits your vending business. With regular check-ins, performance tracking tools, and KPI reports, we keep your break room marketing fresh and effective.

Spring-Cleaning Checklist: Is Your Marketing Up to Date?

1. Website Audit: Is your site easy to use and search-engine friendly? Is it mobile responsive?
2. Social Media Revamp: Is your social media effective and visually appealing?
3. SEO Checkup: Are you ranking for the right keywords?
4. Email Refresh: Are your email campaigns driving engagement?
5. Brand Identity: Does your branding reflect your business today? A strong brand identity is crucial for standing out in the vending industry and building customer trust.

Plan Ahead for Q2 and beyond

Spring is just the beginning. Now is the time to plan your marketing for Q2 and beyond. With VendCentral Marketing’s expertise, you can stay ahead and unlock new growth possibilities for your vending and refreshment services business.

Are you ready to spring into success? Contact us today to refresh your marketing strategy.

At VendCentral Marketing, we help refreshment service businesses connect with their customers. A strong marketing plan grabs attention and builds lasting relationships.

Our monthly marketing programs are tailored for break room operators. A dedicated account manager works with you to create a promotional strategy that aligns with your goals and delivers results. We’re with you every step of the way!

Trusting professionals with your marketing ensures your campaigns are effective. Here’s how we craft engaging marketing campaigns for your audience.

1. Understand Your Customers

A great marketing plan starts with knowing your audience. Our expert team understands what your customers value most. By shaping your message to meet their needs, we create campaigns that build trust and highlight your expertise.

Personalization is key. When customers feel understood, they stay loyal to your brand.

2. Create High-Quality Content and Website Landing Pages

Content is king! Good content keeps your business top of mind. Our team at VendCentral Marketing creates compelling content and stunning website landing pages that will set you apart. Regularly adding new pages to your website keeps customers engaged and improves search rankings.

Tell your story and share real-world examples to connect with your audience. This fosters deeper connections and encourages interaction. We can help you attract potential clients by crafting custom videos, blog articles, email campaigns, and print materials.

3. Build Your Social Media Presence

An active social media presence helps you connect with customers. With a custom campaign, we create content that builds relationships. These efforts foster community, keep customers engaged, and make your business stand out.

Social selling generates leads by giving you the tools for digital cold calling. Online networking drives sales by engaging with potential customers and connecting with them on social media. Social media campaigns also build awareness, working behind-the-scenes for better brand recognition.

4. Track and Adjust Your Marketing Strategy

Tracking performance is key to improvement. With tools like Google Analytics and social media metrics, we monitor what works and adjust for better results. We provide KPI reports that will help keep your marketing relevant and effective.

Partner with VendCentral Marketing

Creating strong customer connections takes skill and dedication. VendCentral Marketing is here to help. We specialize in website design, print design, custom blogs, social media, email campaigns, and video production to bring your marketing vision to life.

Contact us today to discover how we can support your success!

Just like with barbecue, there’s a secret sauce to successful digital marketing. To do it right is as much art as science. It needs patience, dedication, great ingredients, and enthusiasm.

To help vending operators with their online marketing journey, we sat down with co-founder and CEO of VendCentral, Inc., Neil Swindale, who was once a vending operator. Now, with decades of experience as a professional marketer, he shares his top tips, or secret sauce if you will. Check out what he says will make your digital marketing effective and can grow your business.

4 Tips to Heat Up Your Vending Business Marketing

Tip 1: Keep a Constant Stream of Content

To get the best result from marketing, it needs to be low and slow. In other words, there should be a steady stream of content going online versus brief sprints of content. Across blogs, additional web pages, video creation, and photos, it’s a must to keep the content going. The reason is that someone will stumble across your piece of content. Even if it’s a year from now, that can be a lead. So keep adding online content to your website and social media.

Tip 2: Use a Professional for Your Marketing

Think carefully about who you put in charge of your online marketing. Is a family member or friend the right person to tend to this sales tool? Will the IT guy who knows firewalls and AI excel at digital marketing, too? Maybe. But remember you need a steady stream of content. Will they be around when you need them? Or will they be on vacation, in college taking exams, or implementing new technology for you?

One might argue that your sales department, and thus the marketing that supports it, is the most vital part of your company. It makes sense then to put someone who is dedicated and well-versed in the industry in the digital marketing position. Like our professional marketing team at VendCentral Marketing.

Tip 3: Make Things Interesting

When you’re basting the internet with content, you’ve got to make it fiery. If the content isn’t interesting, then people won’t click it, watch it, or engage with it. And that is the point of online marketing. To get users to see and interact in some way, ideally entering your sales funnel. VendCentral Marketing can help you create engaging videos and social media posts that will make a big impact and get noticed.

Tip 4: Partner with the Team at VendCentral Marketing

Back in the day, you landed new accounts by hiring a few sales reps to go knock on doors. This can still work, but it’s expensive and limited to daytime hours. On the other hand, your online presence is always working for you as a sales tool. Putting your content online gets noticed by search engines. Clients looking for breakroom services will find you and learn all about you from your well-designed website or up-to-date Google Business Listing. Hiring an enthusiastic marketing team, like VendCentral Marketing, can result in many new clients. Plus, it boosts your professionalism and brand.

These Tips Are a Recipe for Marketing Sales Success

Online marketing with creative content, like a good BBQ, takes time and practice. To master it, you need to put in the work. Or, you can partner with an experienced team. That’s where VendCentral Marketing comes in. We bring strategy and an assigned account manager to the party. You are not alone in the kitchen but are supported by our in-house graphic designers, web designers, and SEO professionals. We have all that you need to be successful with your digital marketing. Our energy and excitement will make your content sizzle.

Contact us to talk about vending marketing goals that can help you grow your business.

Having a modern website is a great first step in boosting sales. As the central hub of your digital footprint, a website must be easy to find, use, and put the needs of your vending clients first. That lets you maximize this key digital sales tool.

But a modern website is only half a winning combo. When it’s paired with a digital growth strategy, get ready to reap the rewards. Your vending operation will stand out to key decision-makers in breakroom services. And here are some tips to make that happen.

Is a Modern Website Really Necessary for a Vending Business?

A modern, up-to-date website is one of the most important strategies for a successful business in today’s market. It shows who you are, never takes time off, and helps decision-makers discover your services. Here’s what it can do for you:

1. Boost Your Vending Company’s Brand Awareness

A modern website builds credibility and trust. It signals professionalism and reliability to potential clients. Outdated designs can be perceived as neglect or a company being behind on industry standards. In turn, that may deter visitors from engaging your service.

2. Improve User Experience with a Modern Website

Sleek, responsive designs and intuitive navigation are a website must. They keep visitors engaged. It is easy to find the information they need, enhancing the overall impression of your business. This makes it more likely to convert a lead into a sale.

3. Align With Digital Marketing Trends

Today’s website integrates current marketing tools. For example, SEO optimization, faster loading speeds, and multimedia content. This ensures better visibility online and puts you in a position to attract more qualified leads.

4. Be Mobile Responsive

Most web traffic now comes from mobile devices. That means having a mobile-responsive website ensures you meet the needs of users. It lets them browse, shop, or research on their smartphones or tablets during meetings or after hours. A poor mobile experience can lead to lost customers and reduced engagement.

5. Get Better Search Engine Rankings for Your Vending Business

Search engines like Google prioritize mobile-friendly websites. Thus, a mobile-responsive design can improve your ranking. The additional marketing tools and brand content also boost SEO. That makes it easier for potential customers to find your vending business online.

What Are Some Digital Growth Strategies for a Refreshment Services Business?

Once your website is up-to-date, it is vital to have an ongoing online growth strategy. How often is ongoing? It’s important to update your site with new content at least quarterly. Better yet, add fresh items monthly to improve your site’s performance. This will increase your leads.

5 Ways To Knock Out Online Marketing for Your Modern Vending Website

What content should you put online? Here are some tips and ideas to help you grow your website:

1. Add Testimonials from Breakroom Clients

Incorporate testimonials on your home page or your About Us page. This lets you share reviews from your satisfied breakroom customers.

You can also include testimonials from your employees. This shows how your company is a great place to work. It may even attract new talent to join your team.

2. Add New Pages to Your Website

When you add a new service, product, equipment, or technology, add a new page. This could be a new coffee brewer for your office coffee service. Or the modern smart cooler solution you’ve added for vending and micro market customers.

Be sure to use photos or, better still, a short video, for more engagement.

3. Add Blog Articles to Attract New Vending Customers

Blogs help show your customers that your company is an authority on delivering top-notch, quality refreshment services.

Adding regular monthly blogs also enhances your website’s SEO, so your company’s website will show up in search results more often and attract more leads.

4. Add New Service Areas

Update your website each time you expand to service a new location. This shows your growth to clients. It will also help your SEO for customers in those new areas who are looking for a breakroom services provider.

5. Update Your Google Business Profile

Lastly, don’t forget about your Google Business Profile page. It’s important to keep it up to date with current and detailed information about your vending company. You should monitor it also. That lets you respond to reviewers and add all of those glowing comments to your website. Plus, share them on your social media pages.

Get Help With Your Modern Vending Website and Digital Growth Strategy

We know your time is limited. Let us handle this vital digital marketing for you! VendCentral Marketing can help your vending business with all of these growth strategies. We do website design, custom blog articles, social selling, and will even manage your Google Business Profile.

Reach out to VendCentral today. We specialize in digital marketing for the breakroom services industry. By partnering with us, you can boost your digital footprint, maximize leads, and grow your vending business.

Content marketing is a key part of a successful marketing plan. It has the power to bring you new customers and build trust with those you already have. But first, you need to understand what content marketing is and how it works. Then you can use it to your best advantage in growing your breakroom services business.

What is Content Marketing?

This type of marketing aims to attract, engage, and retain breakroom service customers. How? By answering their questions and giving them the information they need. It’s helpful, solving pain points and offering a solution. That makes it valuable to your clients.

What Does It Look Like?

There’s no one way to offer content marketing. It can be done via blog posts, articles, videos, infographics, podcasts, ebooks, social media posts, and more. Most vending operators start with blogs about their services and products. These can answer a specific question a client might have, which makes it a valuable resource for them. The mention of keywords in the blog also helps with search engine optimization (SEO). It makes your site more discoverable and thus, a value to potential new clients as well. That’s a powerful benefit.

The 3 Things Content Marketing Should Do

Every piece of marketing should have a purpose. Content marketing is no different. Here are the three must-dos to make this type of marketing effective.

1. Establish Authority – Use content to show you know your business. It can be based on your experience of which products sell best in a vending machine. Or it might be how you can help human resources with a corporate wellness program by installing a micro-market. Ultimately, it’s about sharing what you know so you are the expert.
2. Generate Interest – When facility or office managers come to the internet searching for breakroom ideas, you want to be there. Sharing the products you put in the breakroom, the benefits of micro-markets, or even how to bring a cafe vibe to the office can engage and educate. The idea is that you want content that will get your client or potential client interested in your company’s services.
3. Build Trust – Through content, share answers to common problems your clients have. When a facility manager comes upon your marketing, they will find a solution and feel informed about the decision they need to make about the breakroom. That’s how content marketing can build trust. And generate qualified leads.

What You Get Out of Content Marketing

When done well, content marketing offers vending company owners a great return. The content uses service and product keywords that will boost SEO. Thus, your website and company will be easier to find and appear higher on search pages.

Another benefit is lead generation and sales. As your content is discovered via an internet search, you’ll get more prospects and more sales. Seeing all the valuable content you have online will make them trust your company and want to reach out even more, which is the point.

Finally, with customers looking to your content for answers and ideas, it will grow awareness of your company. Clients will remember your brand and your company name. You will be the provider they think of when they need a solution or move to a new company looking for refreshment services. That’s a big win!

How to Start Now

Most vending operators are full of knowledge and experience. Start sharing that in blogs, short videos, social media posts, etc. The key to making it great content marketing is to ensure it resonates with the target audience. Remember, it should address their pain points and provide a solution or valuable insight.

Want help with content marketing? VendCentral has been successfully assisting refreshment services companies to grow their marketing efforts. Content marketing is one of the many services offered. Contact VendCentral today, or call (866) 699-8363.

Testimonials and Reviews are akin to word-of-mouth marketing. And we all know how important word-of-mouth is to a vending business. Testimonials from happy vending customers are a top way to get new vending customers. And a nonpartial third-party review strongly impacts a decision maker’s buying process. So, how do you make the most of a client’s testimonial or review? And how do you get more?

Share Testimonials on Your Website

One of the first places a prospective client visits is your website. And because as many as 93% of buyers read reviews, displaying testimonials on your website is a must. Ask your long-term customers to send you a statement about their experiences with your company and services. Let them know that you plan to share it on your website. For even more impact, include a picture of your customer along with their statement. This helps show prospects that the testimonial is from a real person.

Don’t be tempted to create testimonials on a client’s behalf. Make sure every testimonial is authentic. Overly positive or promotional reviews will stand out. Savvy decision makers will see right through them.

Ask for Reviews on Social Media

A prospect who does research on your vending company will look on your website. But that’s not all. They will look elsewhere online for feedback too. That’s why reviews on your Google Business Listing and social media are also critical. An active Google Business Listing with lots of reviews will also gain a higher SEO.

Make it easy for clients to share their honest opinions by sending them a link to your Google Business Listing. Don’t worry about imperfect reviews. It is a chance to engage a client and turn the situation around. Do not be tempted to pay for reviews or to reward customers for submitting them.  The feedback on your Google Business Listing should be organic and people should be inclined to leave them without incentives or rewards.

Video reviews are also becoming more and more popular. If you’re visiting a customer who is raving about your service, ask to record them. Use your smartphone for a quick video review of the happy customer. Then post it to social media. It’s a great way to spread the word about your stellar service.

Get Testimonials. Gain Leads.

Testimonials and reviews by a customer can impact future sales. Make sure your vending business is getting the leads it deserves by focusing on your testimonials and online reviews. If you want to grow your business through testimonials, reviews, and other digital marketing strategies, VendCentral can help. We offer various digital marketing plans created just for breakroom service providers. Call us at (866) 699-8363 or reach us online.

The vending industry is buzzing about social media. With good reason! A solid social media presence gives vending businesses some unique benefits. What benefits, you ask? Read on for the top reasons why social media helps your vending operation thrive.

Increases Traffic to Your Website

Social media posts can drive people back to your website with links for more info. And your website is a sales tool open 24-7. That means social media posts are part of a good sales strategy.

Drives SEO Ranking

Social media posts and YouTube videos rank with search engines. That means more hype for your services, photos, videos, etc. That’s marketing gold. Just make sure to include helpful keywords, like your city name and vending service offering.

Showcases your work

Social media lets you highlight what you do and how well you do it. Plus, you can talk about the benefits of your services in bite-size posts. That will help customers remember them. Social media is a great place to show real-world breakroom pictures. This gives potential clients visual examples of how you can improve their breakroom. It can also help upgrade your existing vending customers to a brand-new micro-market.

Helps Recruit Skilled Staff

Posting a job on social media helps you announce your open jobs to candidates. It also makes it a lot easier for them to see you’re hiring. Professional networking sites, like LinkedIn, can even reveal people with specific skill sets. These are skills you may need to help your vending operation grow.

Reinforces your brand

Well-crafted social media posts can be terrific branding. They show people who you are and what your company stands for. Customers like to do business with a company they can connect with. Social media gives them more chances to understand and connect with yours.

It’s not enough to have a logo and some images on social media. There’s a strategy for getting the many benefits a social media presence offers. Posting frequently and personalizing your content are two important components. Engaging with customers, prospects, and other industry professionals on social media is key too.

If you’re feeling overwhelmed by the need to create and maintain a social media presence, there is help. VendCentral’s team of digital sales and marketing experts is dedicated to the breakroom services industry. Contact us today at info@vendcentral.com or (866) 699-8363 to grow your vending sales and stay current online.

Vending operators often ask us how social media can help their company. Our answer? Social media makes your vending business stand out from the competition and attracts quality leads. It lets you connect with customers and prospects in ways that influence their decisions. It is a powerful tool for increasing sales. Did you know that more than 50% of customers say they learn about new brands and products specifically from social media platforms? That means your vending business needs to be there.

Keep reading for tips on creating social media posts that engage your existing customers and make new prospects want to do business with your vending company.

Showcase Your Expertise

Social media is a great place to display your industry knowledge. Use it to inform your customers about new products and equipment. For example, post about the latest single-cup brewer you installed and the features you love about it. Don’t forget to tag the manufacturer to get more exposure.

Another great way to show your expertise is by sharing the latest breakroom news and trends. It will show customers that your company stays on top of what is hot in the industry. Showcase your latest installs too.  Make sure to mention how your breakroom upgrades improve the workplace and tag any clients who give you permission.

Keep it Consistent

Posting regularly on social media is key to building a relationship with your audience. That is because frequent posts help grow your online reputation. They also increase trust in your brand. But don’t worry. Social media posts don’t have to be long. In fact, short to-the-point posts are best. Bite-sized content is easier to scan and retain.

In addition, it’s a good idea to regularly ask questions or take polls in your social media posts. This will spark conversation. That means your audience will be better engaged. And, it will help you learn more about your audience too.

Include Visuals

Remember the saying: a picture is worth a thousand words? Well, it’s true. Great visuals attract attention. But it’s not just photos. You can use infographics and video content too. A statistic from Twitter Business puts it in perspective, Tweets with video get 10 times more engagement than those without. The takeaway? Add visuals to ensure greater impact.

Make it Genuine

When you post on social media, an authentic and honest approach works best. Why? Because 86% of Americans want transparency from a company, says SproutSocial. That means you should show the human element in your business whenever possible. Plus, be open, honest, and clear in your posts. It will help you develop a stronger connection with your vending customers.

Need more reason to be real? LinkedIn posts with personal images get two times higher engagement. So, get personal to ensure your posts are read and remembered.

Now that you know when and what to post, it’s time to boost engagement. Invite your clients and industry colleagues to follow your business. And do the same to theirs. The larger your audience, the more powerful your social media will be at attracting new customers and maintaining current ones.

If thinking about social media posts makes you feel stressed, you’re not alone. The good news is that there are digital marketing specialists just for the vending industry. That’s us. Reach out to VendCentral for help today.