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Written by Katie Waxman on December 17, 2024

Having a modern website is a great first step in boosting sales. As the central hub of your digital footprint, a website must be easy to find, use, and put the needs of your vending clients first. That lets you maximize this key digital sales tool.

But a modern website is only half a winning combo. When it’s paired with a digital growth strategy, get ready to reap the rewards. Your vending operation will stand out to key decision-makers in breakroom services. And here are some tips to make that happen.

Is a Modern Website Really Necessary for a Vending Business?

A modern, up-to-date website is one of the most important strategies for a successful business in today’s market. It shows who you are, never takes time off, and helps decision-makers discover your services. Here’s what it can do for you:

1. Boost Your Vending Company’s Brand Awareness

A modern website builds credibility and trust. It signals professionalism and reliability to potential clients. Outdated designs can be perceived as neglect or a company being behind on industry standards. In turn, that may deter visitors from engaging your service.

2. Improve User Experience with a Modern Website

Sleek, responsive designs and intuitive navigation are a website must. They keep visitors engaged. It is easy to find the information they need, enhancing the overall impression of your business. This makes it more likely to convert a lead into a sale.

3. Align With Digital Marketing Trends

Today’s website integrates current marketing tools. For example, SEO optimization, faster loading speeds, and multimedia content. This ensures better visibility online and puts you in a position to attract more qualified leads.

4. Be Mobile Responsive

Most web traffic now comes from mobile devices. That means having a mobile-responsive website ensures you meet the needs of users. It lets them browse, shop, or research on their smartphones or tablets during meetings or after hours. A poor mobile experience can lead to lost customers and reduced engagement.

5. Get Better Search Engine Rankings for Your Vending Business

Search engines like Google prioritize mobile-friendly websites. Thus, a mobile-responsive design can improve your ranking. The additional marketing tools and brand content also boost SEO. That makes it easier for potential customers to find your vending business online.

What Are Some Digital Growth Strategies for a Refreshment Services Business?

Once your website is up-to-date, it is vital to have an ongoing online growth strategy. How often is ongoing? It’s important to update your site with new content at least quarterly. Better yet, add fresh items monthly to improve your site’s performance. This will increase your leads.

5 Ways To Knock Out Online Marketing for Your Modern Vending Website

What content should you put online? Here are some tips and ideas to help you grow your website:

1. Add Testimonials from Breakroom Clients

Incorporate testimonials on your home page or your About Us page. This lets you share reviews from your satisfied breakroom customers.

You can also include testimonials from your employees. This shows how your company is a great place to work. It may even attract new talent to join your team.

2. Add New Pages to Your Website

When you add a new service, product, equipment, or technology, add a new page. This could be a new coffee brewer for your office coffee service. Or the modern smart cooler solution you’ve added for vending and micro market customers.

Be sure to use photos or, better still, a short video, for more engagement.

3. Add Blog Articles to Attract New Vending Customers

Blogs help show your customers that your company is an authority on delivering top-notch, quality refreshment services.

Adding regular monthly blogs also enhances your website’s SEO, so your company’s website will show up in search results more often and attract more leads.

4. Add New Service Areas

Update your website each time you expand to service a new location. This shows your growth to clients. It will also help your SEO for customers in those new areas who are looking for a breakroom services provider.

5. Update Your Google Business Profile

Lastly, don’t forget about your Google Business Profile page. It’s important to keep it up to date with current and detailed information about your vending company. You should monitor it also. That lets you respond to reviewers and add all of those glowing comments to your website. Plus, share them on your social media pages.

Get Help With Your Modern Vending Website and Digital Growth Strategy

We know your time is limited. Let us handle this vital digital marketing for you! VendCentral Marketing can help your vending business with all of these growth strategies. We do website design, custom blog articles, social selling, and will even manage your Google Business Profile.

Reach out to VendCentral today. We specialize in digital marketing for the breakroom services industry. By partnering with us, you can boost your digital footprint, maximize leads, and grow your vending business.

Written by Katie Waxman on April 8, 2024

Strong digital marketing tools are important for your vending services business. They can also make your sales team far more effective. Digital marketing influences decision making and attracts and converts leads. That makes them well worth the investment.

Which digital marketing tools are most important for your sales team?  The shortlist is a website, content marketing, and online reviews. Let’s explain why:

3 Vital Digital Marketing Tools

1. A User-Friendly Website

A well-designed website can convert prospects into leads for your sales team. The best websites are SEO optimized to rank higher in search results. This makes it easier for prospects to find you. Once they reach your site, a first impression will either capture their interest or make them click elsewhere. Your website must be visually appealing and easy to navigate on desktops and smartphones. And, nothing turns potential clients off faster than a confusing or slow-to-load site.

Be sure your website is always up to date with the latest information about your products and services. That way it can also serve as a strong reference point for your sales team when they are engaging with a lead.  And be sure to highlight what makes your business unique and ahead of the competition! Tout your strengths and make it easy for your sales team to reinforce why leads should pick you over a competitor.

2. Engaging Content Marketing

It is often said that content is king. And it is indeed an essential digital marketing tool. To make sure your content supports your sales goals, you need a strategy. It helps ensure all content forms, from blogs to emails, will have an engaging message.

Through content, your sales team can engage prospects easily. They’ll also stay connected with existing customers and make them aware of upgrade opportunities. Publish and share content regularly to reinforce your company’s expertise. Keep readers in the know about trending products, services, and equipment. Use content to highlight seasonal promotions, build client trust, or start a dialogue. Creating content your sales team can access and share will help them network and grow sales.

3. Online Reviews

Sales become easy when your current clients help build trust in your company. That is why online reviews and testimonials are so valuable. Asking your customers to provide a few kind words about your business goes a long way.

Google and Facebook are great places to gain reviews. Make it simple for happy customers to provide a review by sending them your review link. If you get verbal or emailed praise from a client, ask if you can share it on your website. The answer will most likely be yes!

Reviews are powerful influencers. When your company can show a standard of great service, your sales team will find closing deals is much easier. That’s the value of reviews.

Digital Marketing Tools Make Sales Easier

With the right digital marketing tools at your sales team’s fingertips, success becomes easier to achieve. Start with a user-friendly website and strong content marketing. Then make sure customers are singing your praises online. These are tools your sales force can rely on to find leads and close deals.

VendCentral has a toolbox filled with strong digital marketing materials to grow your vending business. Reach out today to gain leads and grow profits.

Written by Katie Waxman on March 18, 2024

Landing pages support and enhance your vending website. How? By diving deeper into the services you offer. The content on landing pages is targeted towards specific audiences and filled with SEO-boosting keywords. These pages are super useful for social media posts and emails too.

Understanding the benefits will help you maximize their power. Then, you can grow your vending website with pages that are designed to showcase your specific strengths and attract and convert leads. Here’s where to start:

Use Landing Pages for Targeted Messaging

Your vending website’s homepage gives a high-level view of your business and what it offers. In contrast, landing pages are more detailed and specific. For example, the benefits of installing a micro-market would make a great landing page. It’s focused on one topic, has a strong keyword for SEO, and is helpful to targeted clients.

The precise content helps convert viewers to clients by addressing specific questions and showing expertise around a particular topic. They also provide your sales team in the field with detailed support materials when they need them. Plus, regularly adding new pages lets your website stay fresh and relevant.

Landing Pages are Rich in Keywords

Adding landing pages to your website can also improve SEO. Since these pages are more detailed, they are an ideal place to focus on the industry keywords often used in organic searches. This increases the chances of prospects finding your business when they are looking for vending services. Bonus tip: use a combination of keywords and local SEO to attract the right audience.

Share Pages Via Social Media and Email

Landing pages are a must in any marketing plan. They can be shared in the social media posts and email campaigns you create for certain audiences. When readers click, they arrive at a page filled with useful information specific to their needs. This increases the likelihood of converting them into a client.

Make your Website a Better Sales Tool

In closing, landing pages offer many benefits to your business online. They are a way to promote specific services, cater to targeted audiences, boost SEO, and convert leads. In addition, they keep your website up-to-date and appealing to readers. That makes these web pages a valuable part of your website growth plan.

For help with your vending website and comprehensive marketing services, contact VendCentral. We specialize in digital sales and marketing for clients in the refreshment services industry.

Written by Katie Waxman on February 20, 2024

Search engine optimization, or SEO, is a term you’ve likely heard before. It can be quite helpful to vending businesses looking to grow their client base as it gets their name higher on internet search results. Local SEO is a more specific type of SEO. It lets a company boost its ranking in a specific geographical area. Vending companies that maximize local SEO stand a better chance of attracting the right local audience. This can ultimately lead to new clients and more sales.

How does local SEO work? Keep reading to find out the ins and outs of local SEO as well as how you can enhance yours.

Local SEO is Vital to Break Room Service Providers

Vending, micro-market, and office coffee service providers often cater to specific service areas. Therefore, they want to focus on SEO results for those geographic locations. This is where local SEO comes in. Tailoring your online content to maximize keywords that are hyper-focused on city names, local area nicknames, and other local jargon will help improve your local SEO.

While local keywords have always been important for vending website SEO, there is even more urgency now. Google reports that more people are using keywords like “near me” than ever before. In two years, that query has risen 200%. If your local SEO isn’t optimized, you could be missing out.

4 Tips to Improve Local SEO

1. Include Your Address

There are several ways to optimize your website for local search. The first is to include your address. Search engines use this to decide if you are “near” someone using the search term “near me.”

Some operators don’t want to include their company’s physical address for personal or privacy reasons. But the benefits outweigh the risk of a client dropping by. Besides, having an address makes your company look more professional and trustworthy.

2. Pair City Names and Services

A second way to boost local SEO is to use local keywords in your website text. This means including city names as often as logical. Be careful not to over-stuff your site.  This could actually have a negative effect and lower your ranking. The rule of thumb is if the text reads well, you should be okay with the number of keywords.

Tip: It’s best to pair local keywords with the names of services your customers are searching for. For example, write about your reliable “CITY vending machines” to help connect your company with those searching for vending machines in your “CITY”.

3. Add Local SEO to Blogs

Third, write blogs and publish them on your social media platforms. Blogs are a great way to add content that is recognized by search engines. Highlighting local search terms throughout your blogs will boost your rankings for these keywords.

Be sure your blog includes backlinks to your website too. When readers click on your blog’s backlinks they will go directly to your website and discover more relevant content for their local area.

4. Consider Multiple, Local Landing Pages

Finally, get in the mind of someone searching for your services. If they want vending in a certain city and click through to your website, will they see that city named? Will there at least be a nearby city or region that tells them you service their area? This is what the user expects.

Some vending operators have multiple locations that aren’t close to each other. In this case, the operator might want to have a different website landing page for each location. That way, each page can contain words with a local focus that makes sense to the person searching. You’ll get a better sales lead this way, too.

Don’t Forget a Google Business Listing

A Google Business Listing will benefit your local SEO. How? Google Business Listings display prominently on Google search.  Plus, Google uses it to understand where your company is located. This allows it to show your company in a list of appropriate results for a “near me” or “city” search.

Ensure your Google Business Listing is complete and promotes your company and its services. It should contain a clear description of your offerings. Be sure the hours of operation and physical address of your workplace are current. Remember, your address also boosts your local SEO. You will also want to include photos of your services and company in your listing. This will help you make a personal connection and seem more attractive to someone searching for your services.

Tip: Encourage your local customers to provide reviews on your Google Business Listing. This validates your services in the eyes of potential clients. And be sure to respond to the reviews. This will show your company cares about providing great customer service and values customer feedback.

Optimize Your Website with More Local SEO Keywords

Strong local SEO is vital to vending companies. Utilizing keywords that reflect the city and regions you service, including your address on your website, and optimizing your Googe Business Listing will help you attract the right clients in the right service areas. Simply put, it will make your business easier to find when a client types in “vending near me.”

For more information about vending marketing, reach out to VendCentral. We offer digital sales and marketing services and specialize in top-notch local SEO for vending operators.

Written by Katie Waxman on December 5, 2023

A new website offers your vending business a fresh look and opportunity for growth. With the new year approaching, now is a great time to look at boosting your online presence in 2024!

So how do you know if you need a new website? This blog will give busy vending operators like you some key things to consider.

The Case for a New Website

First Impressions

When competing for breakroom service contracts, it’s vital to look fresh. Your site needs to instantly convey that your business is current and trustworthy. This means a modern design, crisp graphics, up to date information, and appealing photos. A fresh website can captivate visitors researching your business online. This first impression should put you ahead of your competition and leave a lasting, positive impression.

User Enhanced

A new website can mean more engaged visitors who spend a longer time discovering your offerings. Think about how users might move around your current site. Is the navigation simple? Does your site load quickly? Is the design responsive? How easy is it to view on a mobile device? A user-friendly site keeps visitors shopping. They check out the services you offer and explore more. This increases your chance of conversion.

SEO Optimized

New SEO practices can boost your website’s visibility in search engines. It is important your site include keywords for the major services you offer and the local cities you operate in. The more in tune your website is with the way customers shop, the better your organic search results will be. This means more organic traffic to your website and more leads.

New Website Security

Cybersecurity is an ongoing concern for many businesses operating online. Be confident your website’s security credentials are up to date. Modern websites can integrate better security measures. This ensures not only the safety of your company’s site but also any data saved from users.

Aligned Messaging

A new website can bring together your company’s updated brand and messaging. If these have evolved over time, a new site will ensure shoppers are seeing the most accurate reflection of your current business. Your website should showcase your brand and your messaging should back it up, telling your story. A new site can let your look and communication best reflect your business today.

Conversions

A good website is designed to easily convert visitors to customers. It can do that in many ways, including strategic placement of call-to-action buttons and forms. These engage the user and easily guide them into your sales funnel. Simple measures like these can boost sales and leads.

New Website Advantages Are a Click Away

Now you know what should be in a new website for vending companies. It includes a combination of front-facing enhancements and back-end improvements. If you think your site could use a refresh in 2024, we specialize in making the process easy for busy operators. That’s because VendCentral has spent decades helping vending operators succeed with digital sales and marketing. Contact VendCentral today to discuss a new website that will get visitors’ attention and grow leads.

Written by Katie Waxman on November 9, 2023

A wide-ranging marketing program is a proven way to expand your reach and drive sales success. But, are you a vending operator who prefers to stay focused on your operations? In that case, managing and executing a marketing strategy may feel like too much work. Lucky for you, VendCentral has you covered. We offer three marketing programs to fit the needs of vending operators. From our foundational program to full-scale support, our solutions make your vending business shine.

Get to Know our Monthly Marketing Programs

At the heart of each marketing program is a collaborative relationship with our client. We get to know you, your brand, and your business goals. We may advise on a new brand positioning or a new logo as a first step. Then, we work to design a new website that properly reflects your business and gives a great user experience. We will make sure it has the features you need to support your goals.

In addition to creating and hosting your new website, we’ll implement a website growth plan. This includes a schedule of new content, including blog article features, to showcase your expertise.

A social media strategy is also put into effect on your behalf.  This includes making engaging content that is posted on multiple platforms. Plus, we manage your Google My Business Profile.

All of these elements are included in each program we offer. They unite under the watchful eye of your dedicated Marketing Account Manager. This person spearheads collaboration with you. He or she will also ensure all content supports our overall marketing strategy and craft it to produce outstanding SEO results.

Compare Our 3 Offerings

1. CORE Marketing Program

The CORE Marketing Program is our foundational program and our most affordable.  It is designed for smaller vending companies who are looking to dip their toe into marketing on a starter program. CORE provides the basics and allows your company to become more active in the digital arena.  Ongoing content is less frequent and customized. However, it is a strong base to build upon or even supplement with your own content.

2. CUSTOM Marketing Program

Our most popular program is the CUSTOM Marketing Program. It layers on personalized content to further differentiate your company from its competitors. Meetings with your Marketing Account Manager are more often and promotional calendars are designed to capitalize on what is going on in your business each month. More social media content is produced to engage with prospects more deeply and produce even stronger SEO.  With CUSTOM, you get an increased website growth plan and even a handy tool on your website to see who is shopping for your services online.

3. COMPLETE Marketing Program

The top-tier COMPLETE marketing program is our most comprehensive. It contains all that is in our CUSTOM Marketing Program and much more. You and your Marketing Account Manager work jointly on a personalized social media sales strategy. Social media content is 100% tailored to your needs and published often. Website growth is accelerated for the strongest SEO performance. Additional features like email campaigns and LinkedIn Ads are layered into this program. They are used to reinforce branding, boost sales, and expand reach. Clients on the COMPLETE program enjoy the same benefits as having an in-house marketing department at a fraction of the cost.

Marketing Programs That Grow and Evolve

VendCentral takes pride in being nimble and flexible. That’s why as your business grows and evolves, our marketing programs will, too. VendCentral provides the option to scale up or down between programs if there is ever a need. You can also always supplement your program with individual services, too. To further explore our marketing programs, contact VendCentral. We’ll listen to your needs and find the Marketing Program to promote your business and grow your sales.

Written by Katie Waxman on October 10, 2023

Is a Vending Marketing Program in your business plan for next year? If not, you may want to consider it. The right Vending Marketing Program can act as a compass to guide your refreshment services business toward success. How exactly? Well, that’s what this blog is all about. Keep reading to find out the seven reasons why you should invest in a Vending Marketing Program.

1. Capitalize on Marketing Trends

Running a business dedicated to breakroom services takes time and know-how. That makes it hard to also captialize on marketing trends, which change often. Fortunately, that is exactly what a Vending Marketing Program does. The VendCentral team is committed to modern, effective, and on trend marketing practices that work for our industry. We ensure your refreshment services business utilizes the right methods and to keep pace with how customers are shopping.

2. Stand Above the Competition

VendCentral offers a variety of programs tailored to your needs. We look at your company, your goals, and your location. Then we put together an action plan to boost your SEO and give you an edge over your competition.

3. Amplify Sales and Conversion Rates

The best sales tools for your vending business are your website and marketing strategy. It is these that bring HR and facility managers in for a look and then turn them into customers. VendCentral will guide these prospects from interest to contract, boosting your sales.

4. Forge Lasting Customer Connections

VendCentral’s marketing programs not only bring in prospects, they also grow existing client relationships. Tailored web content and social media are effective at fostering loyalty. This leads to more referrals, upgrades, and overall growth for your vending company.

5. Grow through Data-Driven Insights

Marketing can be hard to analyze. Is it attracting new clients? How about expanding your reach? To answer these questions, VendCentral uses a data-driven approach. We look at the analytics in order to refine marketing strategies and boost the effectiveness of your program.

6. Adapt to Industry Shifts

The convenience services industry has shifted and evolved over the years to give customers what they want. Your marketing approach needs to stay nimble too. Your online messaging to prospects and clients must always be up to date and on target. Our programs refine your approach as needed with plenty of marketing expertise.

7. Strengthen Brand Identity

Customers, prospects, and even potential new employees must be able to clearly understand and connect with your vending company. That’s why our marketing programs consistently reinforce your brand identity. This fosters recognition and leaves a lasting impression on your audience.

A Vending Marketing Program Leads to Higher Sales

In the end, a VendCentral marketing program provides a clear pathway to growth for your refreshment services business. Our know-how helps you navigate your marketing through a dynamic landscape and come out ahead.

Learn more about the different marketing programs available. Or, contact VendCentral to discuss which Vending Marketing Program works best for you. You can reach us at (866) 699-8363 or info@vendcentral.com.

Written by Katie Waxman on September 18, 2023

Social selling and other types of sales are key to all businesses, especially breakroom services. Why? Because a well-stocked vending machine or hard-working office coffee brewer goes mostly unnoticed by decision makers.

How then do you ensure the facility manager remembers your great breakroom service? How do you have the type of relationship with a client’s HR that will last years? And what about new customers? How will you show them that you can give the personalized service that they want? This is where social selling comes in.

What is Social Selling?

First, let’s define this type of selling. In a nutshell, social selling is a method of building relationships using social media. Typically, it’s done through LinkedIn, Facebook, Twitter, and Instagram. The idea is to engage customers, old and new, and show your talent and service level. As a result, sales increase.

Why Social Selling Works

Social selling is highly successful for B2B customers. That is because it can be a significant investment for the company, either in subsidized services or a long contract. Because of that many B2B buyers, like office managers, do research online before reaching out to a salesperson. This is the main reason social selling works so well. It is about building trust and showing the level of knowledge and service your company is about.

Other Benefits of Social Selling

There are many other reasons you should be using this selling approach. Here are some key perks to build the case for this type of sales.

Cost-Efficient

Compared to advertising and cold calls, social selling can get you a better return for the money. That is due to the fact that social media platforms offer free and paid ways to connect with that ideal customer.

Data Driven

Social media platforms offer reports and tools to see engagement. These analytics give you measurable metrics about how you are doing. The insights can also help you refine your strategies to produce better results.

Competitive Edge

Social selling helps your business stand out. In the way reviews help your company, being on social media platforms will too. Customers will see your presence online and how you connect with others. This boosts your brand in their minds. It shows you are customer-focused, responsive, and helpful. That will set you apart from the other vendors in the area.

Social Selling is an Important Tool

In the end, this type of selling helps get the trust of facility managers and other breakroom service buyers. It shows that you are a reliable expert and care about your clients. It also lets you reach a wider group of people in a cost-efficient way. Don’t forget that the results are measurable, so you can pivot, and gain the upper hand over the vending competition. Thus, drive up sales.

Need some help? VendCentral is a digital marketing company just for the vending industry. We can help you with building relationships online that result in higher sales. Discuss your options today by calling (866) 699-8363 or emailing info@vendcentral.com.

Written by Katie Waxman on August 9, 2023

In today’s world, your vending website is the face of your small business. It leaves a lasting impact on potential customers. To ensure they are engaged and motivated to reach out to your brand, it is a must to avoid common website turnoffs.

Vending Website Turnoffs Customers Want You to Know

As digital marketing experts, we know you need a strong online presence, and what can happen without one. That is why we’ve made this list of the top website turnoffs to avoid. Let’s explore these pitfalls and learn how to change your vending website into a lead and revenue-generating machine!

1. “Look at Me” Content

Customers are not interested in overwhelming self-promotion. This includes long lists of features and all the services you could offer them. Instead, to have a good vending website, aim to educate with concise content. Focus on the needs of your potential vending customers and how you can help. 

2. Blurry Branding

It’s good to be clear. And that includes your branding. It should be visible, consistent, and concise. When building a brand, strive to be known for one thing that sets your vending business apart. This will help build credibility and instill confidence in potential clients.

3. No Credibility

When promoting yourself, it is important to prove what you say is true. That is why you must add elements to your vending website that boost your credibility. One way to do this is with customer testimonials. These comments about your service go a long way in showing that you do what you say you do. Another way to gain credibility is by listing awards and achievements. This can help foster trust with new customers.

4. Clumsy Contact Options

Avoid complex or broken Contact Us forms on your website. Instead, make it very easy for visitors to reach out online. Put phone numbers and your email address on every page too. And ensure the information is current. That way it is simple for potential customers to contact you in whatever way they choose. Seamless communication is a great way to boost confidence in your business. 

5. Poor Vending Website SEO Structure

Don’t miss out on being seen. This is how you gain customers. So it is vital to optimize your vending website for search engines. Not including proper search engine optimization (SEO) could mean your website is not visible in search results. 

6. Using Only Stock Photography

Consider investing in personal content, like images. It is worth the cost as it better reflects the core of your business. On the other hand, stock photos may not be accurate. This can have a negative impact on your credibility with customers. Instead, why not showcase your unique brand identity via authentic images?

7. Typos in Vending Website Text

It’s vital to ensure your website content is free from spelling errors. Why? Because it shows you are professional. Plus, website visitors will like your attention to detail. Both things are important to breakroom service decision-makers. 

8. Confusing Vending Website Navigation

Make sure that your website’s pages are easy to move through. Simple, clear menus and working links are key. This way visitors are sure to have a positive experience while using your vending website.

9. Not Showing Your Work

Demonstrate your expertise with case studies and portfolios to build credibility and instill confidence in potential clients. A fun way to do this is by posting before and after photos of breakroom installs.

10. Vending Website Not Optimized For Mobile

Lastly, embrace a responsive website design. This means a site that shows up well on a mobile device. Why? Because there is a growing mobile audience searching for services via phone and tablet. Plus, it will improve your SEO rankings.

Swap Vending Website Turnoffs for Digital Know-How

Transform your website into a lead and revenue-building powerhouse by avoiding these turnoffs. Consider VendCentral your go-to source! We can optimize your online presence and impress visitors. Together, we can ensure your vending business stands out in the digital world. To get started, contact us at (866) 699-8363 or visit us online. We can’t wait to hear from you!

Written by Katie Waxman on July 26, 2023

Content marketing is a key part of a successful marketing plan. It has the power to bring you new customers and build trust with those you already have. But first, you need to understand what content marketing is and how it works. Then you can use it to your best advantage in growing your breakroom services business.

What is Content Marketing?

This type of marketing aims to attract, engage, and retain breakroom service customers. How? By answering their questions and giving them the information they need. It’s helpful, solving pain points and offering a solution. That makes it valuable to your clients.

What Does It Look Like?

There’s no one way to offer content marketing. It can be done via blog posts, articles, videos, infographics, podcasts, ebooks, social media posts, and more. Most vending operators start with blogs about their services and products. These can answer a specific question a client might have, which makes it a valuable resource for them. The mention of keywords in the blog also helps with search engine optimization (SEO). It makes your site more discoverable and thus, a value to potential new clients as well. That’s a powerful benefit.

The 3 Things Content Marketing Should Do

Every piece of marketing should have a purpose. Content marketing is no different. Here are the three must-dos to make this type of marketing effective.

1. Establish Authority – Use content to show you know your business. It can be based on your experience of which products sell best in a vending machine. Or it might be how you can help human resources with a corporate wellness program by installing a micro-market. Ultimately, it’s about sharing what you know so you are the expert.
2. Generate Interest – When facility or office managers come to the internet searching for breakroom ideas, you want to be there. Sharing the products you put in the breakroom, the benefits of micro-markets, or even how to bring a cafe vibe to the office can engage and educate. The idea is that you want content that will get your client or potential client interested in your company’s services.
3. Build Trust – Through content, share answers to common problems your clients have. When a facility manager comes upon your marketing, they will find a solution and feel informed about the decision they need to make about the breakroom. That’s how content marketing can build trust. And generate qualified leads.

What You Get Out of Content Marketing

When done well, content marketing offers vending company owners a great return. The content uses service and product keywords that will boost SEO. Thus, your website and company will be easier to find and appear higher on search pages.

Another benefit is lead generation and sales. As your content is discovered via an internet search, you’ll get more prospects and more sales. Seeing all the valuable content you have online will make them trust your company and want to reach out even more, which is the point.

Finally, with customers looking to your content for answers and ideas, it will grow awareness of your company. Clients will remember your brand and your company name. You will be the provider they think of when they need a solution or move to a new company looking for refreshment services. That’s a big win!

How to Start Now

Most vending operators are full of knowledge and experience. Start sharing that in blogs, short videos, social media posts, etc. The key to making it great content marketing is to ensure it resonates with the target audience. Remember, it should address their pain points and provide a solution or valuable insight.

Want help with content marketing? VendCentral has been successfully assisting refreshment services companies to grow their marketing efforts. Content marketing is one of the many services offered. Contact VendCentral today, or call (866) 699-8363.