Be Your Company’s Spokesperson – Use These 4 Simple Tips!
Katie Waxman / July 16, 2024
VendCentral Founder and Spokesperson: Neil Swindale
Is your company’s social media strategy important for your brand? Absolutely. But your vending company’s brand should have a human face as well, ideally a spokesperson. If you are an owner-operator, your LinkedIn social media account can be a driving force behind your company’s online marketing success. No one can build trust and relationships better for your company than you! If you are having a hard time getting started, remember these 4 simple tips.
Tip 1: Be Authentic
Your LinkedIn audience wants to see the real you and will connect with your stories. Share the challenges you are overcoming. Celebrate the wins (like that new micro-market install!). Shout out appreciation for long-term employees and express gratitude for loyal customers. Or, explain how something in your personal life is influencing your professional life. No matter what you post, remember your social media platform should always showcase your professionalism and passion for your business.
Royal ReFresh Ryan Harrington Post
Owner-operator Ryan Harrington shares news of Royal Refresh’s latest micro market install
Tip 2: Show Your Expertise
Whether you are adding insight to industry trends, showing excitement for new products, or displaying curiosity and anticipation for new technology, be sure to weigh in on the topics that matter to your industry and customers. It will all show your audience that you are staying in the know on the latest and greatest breakroom products and services. This will build trust and confidence in you AND your company’s brand.
Tip 3: Engage with your Community
Get on LinkedIn and see what other leaders in your community and industry are doing on their social media platforms. Contribute through likes and comments. It will grow the awareness of you and your company. It will also promote goodwill that will inevitably return to you. Take note of how your audience becomes more engaged with your content through comments, shares, or even direct messages.
Tip 4: Build a Bridge
Finally, build a connection between your personal social media platform and your company’s social media platform. Do this by commenting on your company’s posts and blogs. Take it a step further by sharing your company’s social media content on your own personal platform and adding your point of view. As your company’s spokesperson, you should be its biggest cheerleader! Invite your audience to take action, like following your company’s brand page or reaching out for advice on the latest breakroom products and equipment. This connection is an important part of successful social selling and brand growth.
Corporate Coffee Systems David Henchel Post
CEO David Henchel applauds the Corporate Coffee Systems tech team
Getting social on LinkedIn can be intimidating. But, don’t let your worry over making things look perfect prevent you from making it happen. If you create content that showcases your personality and drive to keep your customers happy you can’t go wrong. Your content will be a perfect enhancement to your company’s social media marketing strategy.
VendCentral specializes in marketing programs with strong social selling strategies for Operators, Manufacturers, and Suppliers in the Refreshment Services Industry. Contact us for a free consultation.
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Why Vending Operators Need to be Social Selling
Katie Waxman / September 18, 2023
Social selling and other types of sales are key to all businesses, especially breakroom services. Why? Because a well-stocked vending machine or hard-working office coffee brewer goes mostly unnoticed by decision makers.
How then do you ensure the facility manager remembers your great breakroom service? How do you have the type of relationship with a client’s HR that will last years? And what about new customers? How will you show them that you can give the personalized service that they want? This is where social selling comes in.
What is Social Selling?
First, let’s define this type of selling. In a nutshell, social selling is a method of building relationships using social media. Typically, it’s done through LinkedIn, Facebook, Twitter, and Instagram. The idea is to engage customers, old and new, and show your talent and service level. As a result, sales increase.
Why Social Selling Works
Social selling is highly successful for B2B customers. That is because it can be a significant investment for the company, either in subsidized services or a long contract. Because of that many B2B buyers, like office managers, do research online before reaching out to a salesperson. This is the main reason social selling works so well. It is about building trust and showing the level of knowledge and service your company is about.
Other Benefits of Social Selling
There are many other reasons you should be using this selling approach. Here are some key perks to build the case for this type of sales.
Cost-Efficient
Compared to advertising and cold calls, social selling can get you a better return for the money. That is due to the fact that social media platforms offer free and paid ways to connect with that ideal customer.
Data Driven
Social media platforms offer reports and tools to see engagement. These analytics give you measurable metrics about how you are doing. The insights can also help you refine your strategies to produce better results.
Competitive Edge
Social selling helps your business stand out. In the way reviews help your company, being on social media platforms will too. Customers will see your presence online and how you connect with others. This boosts your brand in their minds. It shows you are customer-focused, responsive, and helpful. That will set you apart from the other vendors in the area.
Social Selling is an Important Tool
In the end, this type of selling helps get the trust of facility managers and other breakroom service buyers. It shows that you are a reliable expert and care about your clients. It also lets you reach a wider group of people in a cost-efficient way. Don’t forget that the results are measurable, so you can pivot, and gain the upper hand over the vending competition. Thus, drive up sales.
Need some help? VendCentral is a digital marketing company just for the vending industry. We can help you with building relationships online that result in higher sales. Discuss your options today by calling (866) 699-8363 or emailing info@vendcentral.com.
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