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Written by Katie Waxman on June 11, 2024

Excitement is in the air as clients embark on one of our Marketing Programs. That’s because they are standing on the launchpad to their online success. Are you thinking about joining one of VendCentral’s Marketing Programs? Here is a look behind the scenes at what you’ll experience as a new monthly marketing client.

Laying the Foundation: Onboarding Like No Other

Right off the bat, we kick things into high gear with a comprehensive onboarding meeting. You’ll meet members of our team, including your dedicated Marketing Account Manager who will be your key partner for success. This initial pow-wow sets the stage for an in-depth exploration of your business’s DNA, from its rich history and unique culture to your exceptional offerings and competitive edge. Come prepared to share your story!

Branding: Your Secret Sauce

We’ll dive into your brand identity to ensure the content we create captures the essence of your business. This includes visual aspects like colors, logos, and fonts. But we don’t stop there – we’ll also delve into the intangible elements, like your company’s personality, communication style, and core values. This holistic approach ensures a cohesive experience for your audience.

Social Media: The Modern-Day Megaphone

While your website is in the works, we’ll set the stage for social media. Your social media platforms will be designed with beautiful custom graphics. We’ll also guide you through tips to optimize your platforms to captivate your online audience. Once your platforms are polished, we’ll publish a steady stream of engaging content on your behalf.

Your Marketing Account Manager: The Maestro

Your Marketing Account Manager orchestrates the symphony of your marketing initiatives. Through regular meetings, they’ll guide you in choosing the areas of focus that will propel your business to new heights. With their insight and strategic expertise, they’ll craft a content strategy that hits all the right notes, while keeping all projects on schedule.

The Showstopper: Your New Website

Prepare to be dazzled as we design and develop a website to help you shine brighter than the competition. Once it meets your approval, we’ll take it live, unleashing its full potential on the digital world. But we’re not done yet, we’ll also develop a website growth strategy and equip your site with a blogging platform, ensuring a steady stream of fresh, engaging content. And let’s not forget those all-important contact forms, making it a breeze for leads to connect with you.

Let’s GROW!

Now that the stage is set, it’s time for the real show to begin. With VendCentral, you’ll have an entire squad of strategists, writers, designers, and developers – all working tirelessly to elevate your brand. Content? We’ll create it in spades, keeping your online presence vibrant and on point.

But what truly sets us apart is the collaborative relationship we forge with our clients. We’re not just an agency; we’re a partner, united by our passion for this incredible industry and a drive to propel your business to new heights. Join us and experience the benefits of a Marketing Program for your business!

Written by Katie Waxman on March 18, 2024

Landing pages support and enhance your vending website. How? By diving deeper into the services you offer. The content on landing pages is targeted towards specific audiences and filled with SEO-boosting keywords. These pages are super useful for social media posts and emails too.

Understanding the benefits will help you maximize their power. Then, you can grow your vending website with pages that are designed to showcase your specific strengths and attract and convert leads. Here’s where to start:

Use Landing Pages for Targeted Messaging

Your vending website’s homepage gives a high-level view of your business and what it offers. In contrast, landing pages are more detailed and specific. For example, the benefits of installing a micro-market would make a great landing page. It’s focused on one topic, has a strong keyword for SEO, and is helpful to targeted clients.

The precise content helps convert viewers to clients by addressing specific questions and showing expertise around a particular topic. They also provide your sales team in the field with detailed support materials when they need them. Plus, regularly adding new pages lets your website stay fresh and relevant.

Landing Pages are Rich in Keywords

Adding landing pages to your website can also improve SEO. Since these pages are more detailed, they are an ideal place to focus on the industry keywords often used in organic searches. This increases the chances of prospects finding your business when they are looking for vending services. Bonus tip: use a combination of keywords and local SEO to attract the right audience.

Share Pages Via Social Media and Email

Landing pages are a must in any marketing plan. They can be shared in the social media posts and email campaigns you create for certain audiences. When readers click, they arrive at a page filled with useful information specific to their needs. This increases the likelihood of converting them into a client.

Make your Website a Better Sales Tool

In closing, landing pages offer many benefits to your business online. They are a way to promote specific services, cater to targeted audiences, boost SEO, and convert leads. In addition, they keep your website up-to-date and appealing to readers. That makes these web pages a valuable part of your website growth plan.

For help with your vending website and comprehensive marketing services, contact VendCentral. We specialize in digital sales and marketing for clients in the refreshment services industry.

Written by Katie Waxman on August 21, 2023

There is nothing more necessary than building SEO for your refreshment service website. Why? Because in today’s highly competitive digital market, you need to be front and center online. Good SEO will put you there.

Implementing working SEO strategies will improve your search engine rankings (the S and E in SEO). It will drive traffic to your vending website for FREE! Plus, it boosts brand visibility for your vending company. All that makes it easier for you to meet your business goals.

Understanding SEO

There are many levels to SEO, from the domain name you choose to how you index your pages. Utilizing a hosting company or even a digital marketing agency can really help with this. But there’s more that you have direct control over. Optimizing this is how you can build organic SEO.

Consider Website Design and Keywords

The design of your website affects SEO. So, it is important to set up a logical structure. Each page should have links to the other pages. These are called backlinks and help search engines find new pages. It also helps you rank higher for the words that are linked, a.k.a. keywords.

Speaking of keywords, getting these right is critical. To begin, think of your target customer. What will they type in a search engine to find the breakroom refreshment services you offer? Are there other search terms they use? What else do you offer? This is how you can begin to create your keywords. And don’t be afraid to try some keyword planning tools for those related words that are not obvious.

Ensure a Seamless User Experience

Another boost to SEO is to remember that search engines prioritize websites that offer a good user experience. So, how do you do that? First, ensure your backlinks work and the site loads quickly. Nothing frustrates users more than broken links or a page that times out. Your site must also be mobile-friendly since more and more people, even business-to-business prospects, are searching on their smartphones.

Second, the information on your site needs to be useful. The user should spend time on your site, reading and clicking on links. This will be key to better SEO AND getting qualified leads for your sales team.

Remember that Content is King

The most vital aspect of building SEO is content. Generating the right subject matter can make your site valuable to customers, give search engines your keywords, and attract prospect attention. Website content includes blogs, at least monthly, and new website pages that mention a few of your keywords. There is no need to stuff the text full of the keywords. In fact, this will lower your SEO score. Just ensure you mention the most important keywords, and relevant services, a few times.

Create content beyond your website as well. Social media posts are great for getting attention and user engagement. Ensure they link back to your website. Don’t forget about email newsletters, email ads, and online promotions. These might link to an existing website page or a newly created landing page. The links, keywords, and traffic will optimize your site for the search engines.

Unlock the Power of SEO

Now that you understand ways to make your SEO better, it’s time to optimize (the O in SEO). Enhance your website to be logical and user-friendly. Verify your keywords and add content that is useful and relevant. That is how you’ll build strong SEO and feed the bottom line of our vending business.

Need some SEO help? VendCentral has the digital marketing expertise to get your site ranking better. Check out our marketing plans or call us today at (866) 699-8363.