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Written by Katie Waxman on July 16, 2024

VendCentral Founder and Spokesperson: Neil Swindale

Is your company’s social media strategy important for your brand? Absolutely.  But your vending company’s brand should have a human face as well, ideally a spokesperson. If you are an owner-operator, your LinkedIn social media account can be a driving force behind your company’s online marketing success.  No one can build trust and relationships better for your company than you! If you are having a hard time getting started, remember these 4 simple tips.

Tip 1: Be Authentic

Your LinkedIn audience wants to see the real you and will connect with your stories.  Share the challenges you are overcoming.  Celebrate the wins (like that new micro-market install!).  Shout out appreciation for long-term employees and express gratitude for loyal customers. Or, explain how something in your personal life is influencing your professional life. No matter what you post, remember your social media platform should always showcase your professionalism and passion for your business.

Royal ReFresh Ryan Harrington Post

Owner-operator Ryan Harrington shares news of Royal Refresh’s latest micro market install

Tip 2: Show Your Expertise

Whether you are adding insight to industry trends, showing excitement for new products, or displaying curiosity and anticipation for new technology, be sure to weigh in on the topics that matter to your industry and customers. It will all show your audience that you are staying in the know on the latest and greatest breakroom products and services. This will build trust and confidence in you AND your company’s brand.

Tip 3: Engage with your Community

Get on LinkedIn and see what other leaders in your community and industry are doing on their social media platforms.  Contribute through likes and comments.   It will grow the awareness of you and your company.  It will also promote goodwill that will inevitably return to you. Take note of how your audience becomes more engaged with your content through comments, shares, or even direct messages.

Tip 4: Build a Bridge

Finally, build a connection between your personal social media platform and your company’s social media platform.  Do this by commenting on your company’s posts and blogs.  Take it a step further by sharing your company’s social media content on your own personal platform and adding your point of view. As your company’s spokesperson, you should be its biggest cheerleader!  Invite your audience to take action, like following your company’s brand page or reaching out for advice on the latest breakroom products and equipment. This connection is an important part of successful social selling and brand growth.

Corporate Coffee Systems David Henchel Post

CEO David Henchel applauds the Corporate Coffee Systems tech team

Getting social on LinkedIn can be intimidating.  But, don’t let your worry over making things look perfect prevent you from making it happen. If you create content that showcases your personality and drive to keep your customers happy you can’t go wrong.  Your content will be a perfect enhancement to your company’s social media marketing strategy.

VendCentral specializes in marketing programs with strong social selling strategies for Operators, Manufacturers, and Suppliers in the Refreshment Services Industry.  Contact us for a free consultation.

Written by Jen on August 23, 2022

Five years ago, we shared the philosophy of Karmic Management and how it influenced VendCentral’s team and business approach.  Our founder, Neil Swindale, connected with the concept when he first read the book Karmic Management many years prior and its principles continue to shape the way our company operates and grows. Today, the idea of good karma is still one of the cornerstones of our vending marketing agency. Here are some of the biggest ways it is impacting our own people and our relationships with clients.

Do for Others

We believe in putting out into the world what we hope to get back. Because of that, VendCentral nurtures an honest and ethical team with a strong desire to do for others. We know it is just as much our people as our business practices that turn new customers into long-term clients. We aim to foster a supportive community within the vending industry and to lend a hand to hardworking breakroom operators, whether they are our clients or not.  To us, it’s just as important as hitting profit goals. In our practice of doing for others, we have been fortunate to gain valuable friends and business relationships in the vending industry and grow our revenues.

Build the Connection

Our relationships with our clients are just that: relationships. And, we know a great relationship can’t result from two people just doing their own thing. We invest in building a connection with our clients that generates positive energy for us both. The foundation of that relationship is communication, collaboration, and respect. Through it, we gain a deeper understanding of our client’s business goals. For those relationships to be strong long-term, VendCentral invests in learning, growing, and adapting to our client’s changing needs. It has allowed us to exceed our client’s expectations as they evolve.

Be Comfortable with Change

Growing a small business is the result of being open and responsive to change all of the time.  And in the world of digital marketing things are changing all of the time too.  Our mindset is to view change as an opportunity, even when it’s hard. Change, in itself, is the constant we can always count on in the vending industry, in digital marketing, and in our own lives as well.

Live (and work) with Purpose

Personally, and professionally, we believe life is much fuller when we live it with purpose.  Our purpose at VendCentral is to use our talents to help vending operators succeed online.  Through authentic customer engagement, we drive new businesses to increase their sales and profits. For us, it means more than building vending websites or developing marketing programs. It means helping family-run operators thrive. It means secure jobs for route drivers.  It means spreading the word on what better breakroom services can do for employees and communities across the nation.  It means spreading good karma.

VendCentral is laser-focused on supporting the vending industry.  To discover how our marketing programs can help you achieve your sales goals contact us or call (866) 699-8363.