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Written by Katie Waxman on January 31, 2025

Just like with barbecue, there’s a secret sauce to successful digital marketing. To do it right is as much art as science. It needs patience, dedication, great ingredients, and enthusiasm.

To help vending operators with their online marketing journey, we sat down with co-founder and CEO of VendCentral, Inc., Neil Swindale, who was once a vending operator. Now, with decades of experience as a professional marketer, he shares his top tips, or secret sauce if you will. Check out what he says will make your digital marketing effective and can grow your business.

4 Tips to Heat Up Your Vending Business Marketing

Tip 1: Keep a Constant Stream of Content

To get the best result from marketing, it needs to be low and slow. In other words, there should be a steady stream of content going online versus brief sprints of content. Across blogs, additional web pages, video creation, and photos, it’s a must to keep the content going. The reason is that someone will stumble across your piece of content. Even if it’s a year from now, that can be a lead. So keep adding online content to your website and social media.

Tip 2: Use a Professional for Your Marketing

Think carefully about who you put in charge of your online marketing. Is a family member or friend the right person to tend to this sales tool? Will the IT guy who knows firewalls and AI excel at digital marketing, too? Maybe. But remember you need a steady stream of content. Will they be around when you need them? Or will they be on vacation, in college taking exams, or implementing new technology for you?

One might argue that your sales department, and thus the marketing that supports it, is the most vital part of your company. It makes sense then to put someone who is dedicated and well-versed in the industry in the digital marketing position. Like our professional marketing team at VendCentral Marketing.

Tip 3: Make Things Interesting

When you’re basting the internet with content, you’ve got to make it fiery. If the content isn’t interesting, then people won’t click it, watch it, or engage with it. And that is the point of online marketing. To get users to see and interact in some way, ideally entering your sales funnel. VendCentral Marketing can help you create engaging videos and social media posts that will make a big impact and get noticed.

Tip 4: Partner with the Team at VendCentral Marketing

Back in the day, you landed new accounts by hiring a few sales reps to go knock on doors. This can still work, but it’s expensive and limited to daytime hours. On the other hand, your online presence is always working for you as a sales tool. Putting your content online gets noticed by search engines. Clients looking for breakroom services will find you and learn all about you from your well-designed website or up-to-date Google Business Listing. Hiring an enthusiastic marketing team, like VendCentral Marketing, can result in many new clients. Plus, it boosts your professionalism and brand.

These Tips Are a Recipe for Marketing Sales Success

Online marketing with creative content, like a good BBQ, takes time and practice. To master it, you need to put in the work. Or, you can partner with an experienced team. That’s where VendCentral Marketing comes in. We bring strategy and an assigned account manager to the party. You are not alone in the kitchen but are supported by our in-house graphic designers, web designers, and SEO professionals. We have all that you need to be successful with your digital marketing. Our energy and excitement will make your content sizzle.

Contact us to talk about vending marketing goals that can help you grow your business.

Written by Katie Waxman on November 9, 2023

A wide-ranging marketing program is a proven way to expand your reach and drive sales success. But, are you a vending operator who prefers to stay focused on your operations? In that case, managing and executing a marketing strategy may feel like too much work. Lucky for you, VendCentral has you covered. We offer three marketing programs to fit the needs of vending operators. From our foundational program to full-scale support, our solutions make your vending business shine.

Get to Know our Monthly Marketing Programs

At the heart of each marketing program is a collaborative relationship with our client. We get to know you, your brand, and your business goals. We may advise on a new brand positioning or a new logo as a first step. Then, we work to design a new website that properly reflects your business and gives a great user experience. We will make sure it has the features you need to support your goals.

In addition to creating and hosting your new website, we’ll implement a website growth plan. This includes a schedule of new content, including blog article features, to showcase your expertise.

A social media strategy is also put into effect on your behalf.  This includes making engaging content that is posted on multiple platforms. Plus, we manage your Google My Business Profile.

All of these elements are included in each program we offer. They unite under the watchful eye of your dedicated Marketing Account Manager. This person spearheads collaboration with you. He or she will also ensure all content supports our overall marketing strategy and craft it to produce outstanding SEO results.

Compare Our 3 Offerings

1. CORE Marketing Program

The CORE Marketing Program is our foundational program and our most affordable.  It is designed for smaller vending companies who are looking to dip their toe into marketing on a starter program. CORE provides the basics and allows your company to become more active in the digital arena.  Ongoing content is less frequent and customized. However, it is a strong base to build upon or even supplement with your own content.

2. CUSTOM Marketing Program

Our most popular program is the CUSTOM Marketing Program. It layers on personalized content to further differentiate your company from its competitors. Meetings with your Marketing Account Manager are more often and promotional calendars are designed to capitalize on what is going on in your business each month. More social media content is produced to engage with prospects more deeply and produce even stronger SEO.  With CUSTOM, you get an increased website growth plan and even a handy tool on your website to see who is shopping for your services online.

3. COMPLETE Marketing Program

The top-tier COMPLETE marketing program is our most comprehensive. It contains all that is in our CUSTOM Marketing Program and much more. You and your Marketing Account Manager work jointly on a personalized social media sales strategy. Social media content is 100% tailored to your needs and published often. Website growth is accelerated for the strongest SEO performance. Additional features like email campaigns and LinkedIn Ads are layered into this program. They are used to reinforce branding, boost sales, and expand reach. Clients on the COMPLETE program enjoy the same benefits as having an in-house marketing department at a fraction of the cost.

Marketing Programs That Grow and Evolve

VendCentral takes pride in being nimble and flexible. That’s why as your business grows and evolves, our marketing programs will, too. VendCentral provides the option to scale up or down between programs if there is ever a need. You can also always supplement your program with individual services, too. To further explore our marketing programs, contact VendCentral. We’ll listen to your needs and find the Marketing Program to promote your business and grow your sales.