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Written by Katie Waxman on October 30, 2024

Branding is the best way to strengthen your marketing and grow your sales. It is an image that represents your company. A tagline that portrays your services and reputation. That makes it vital to meeting your marketing and sales goals.

Because a brand is so powerful, VendCentral offers our Monthly Marketing Program to help you establish it. The program uses a holistic approach. That means we work with you on your brand identity to capture the essence of your business. The focus is then on a strong, cohesive look across all messaging that grabs the attention of breakroom service decision-makers.

Read on to explore the benefits of branding. Plus, learn what goes into a solid brand identity for refreshment service providers.

What Is Branding?

Vending operators often ask us the question, what is branding? In short, it’s the visuals that speak to the core goals and purpose of your company. From the design of your logo to the fonts on your website, there are many aspects to branding. How do you translate fresh into a color palette? What font exemplifies reliable service? This is why an experienced marketing partner is vital. Marketers know how to use visuals to highlight your sales message, values, and company personality. After all, a brand is how potential clients will identify and remember you for their breakroom business. It needs to be strong.

5 Benefits of Good Branding

Vending operators with solid branding will benefit in many ways. From establishing your identity to stronger marketing in the future, it is key. Here’s how good branding will help grow your business:

1. Stands Out

Your brand should stand out from the competition. It should show the one thing that sets your vending business apart. That will give your company’s brand more meaning and character. This way, clients will understand who you are and why they should choose your team for their needs.

2. Stays Consistent

Branding includes all aspects of your business, starting with your company logo and your tagline. Both need to work together to show the core narrative of your company. These need to be recognizable to clients using any type of digital marketing, from social selling to your website to email campaigns. A good brand identity offers consistency.

3. Builds Credibility

The right branding can build trust in your company. It takes into account your company’s foundation, purpose, and goals. It showcases your strong position in the vending field to instill confidence in potential clients. After all, you want them to see your brand and know you are their best choice for service.

4. Targets the Right Audience

Part of building a strong brand is reaching your target audience. You want to know who they are and what’s important to them. That way, your branding appeals to them, making you the top choice for potential customers. Good branding and custom content will reach those who want your service, and a digital marketing company that knows vending can help you do this.

5. Shapes Marketing

With a solid brand identity, your marketing is more effective. There is a consistent look, feel, and message. Branding is vital to stronger marketing that can boost sales.

Partner with Us

Branding helps operators stand out from the competition, show who they are, target the right people, and build credibility to help drive sales. As your digital marketing partner, we can help you execute your marketing plan using your established branding.

You don’t have to figure out branding alone. VendCentral helps vending operators grow their business with strong branding and marketing. It’s what we’ve been doing for years with great success. Contact us to learn more and how we can help make yours even better!

Written by Katie Waxman on June 11, 2024

Excitement is in the air as clients embark on one of our Marketing Programs. That’s because they are standing on the launchpad to their online success. Are you thinking about joining one of VendCentral’s Marketing Programs? Here is a look behind the scenes at what you’ll experience as a new monthly marketing client.

Laying the Foundation: Onboarding Like No Other

Right off the bat, we kick things into high gear with a comprehensive onboarding meeting. You’ll meet members of our team, including your dedicated Marketing Account Manager who will be your key partner for success. This initial pow-wow sets the stage for an in-depth exploration of your business’s DNA, from its rich history and unique culture to your exceptional offerings and competitive edge. Come prepared to share your story!

Branding: Your Secret Sauce

We’ll dive into your brand identity to ensure the content we create captures the essence of your business. This includes visual aspects like colors, logos, and fonts. But we don’t stop there – we’ll also delve into the intangible elements, like your company’s personality, communication style, and core values. This holistic approach ensures a cohesive experience for your audience.

Social Media: The Modern-Day Megaphone

While your website is in the works, we’ll set the stage for social media. Your social media platforms will be designed with beautiful custom graphics. We’ll also guide you through tips to optimize your platforms to captivate your online audience. Once your platforms are polished, we’ll publish a steady stream of engaging content on your behalf.

Your Marketing Account Manager: The Maestro

Your Marketing Account Manager orchestrates the symphony of your marketing initiatives. Through regular meetings, they’ll guide you in choosing the areas of focus that will propel your business to new heights. With their insight and strategic expertise, they’ll craft a content strategy that hits all the right notes, while keeping all projects on schedule.

The Showstopper: Your New Website

Prepare to be dazzled as we design and develop a website to help you shine brighter than the competition. Once it meets your approval, we’ll take it live, unleashing its full potential on the digital world. But we’re not done yet, we’ll also develop a website growth strategy and equip your site with a blogging platform, ensuring a steady stream of fresh, engaging content. And let’s not forget those all-important contact forms, making it a breeze for leads to connect with you.

Let’s GROW!

Now that the stage is set, it’s time for the real show to begin. With VendCentral, you’ll have an entire squad of strategists, writers, designers, and developers – all working tirelessly to elevate your brand. Content? We’ll create it in spades, keeping your online presence vibrant and on point.

But what truly sets us apart is the collaborative relationship we forge with our clients. We’re not just an agency; we’re a partner, united by our passion for this incredible industry and a drive to propel your business to new heights. Join us and experience the benefits of a Marketing Program for your business!

Written by Katie Waxman on December 7, 2022

Understanding marketing vs. branding is important for vending sales success. The two are different aspects of a single strategy used to tell others about your company and its services. Together they create a base for communicating strong, consistent messaging to existing customers and prospects. And growing sales revenues.

Keep reading to understand the difference between marketing and branding. How they both work together. Plus, learn which one needs to come first.

Defining Marketing

Marketing is promoting your vending company and the services and products you offer potential customers. Your company website, sales brochures, promotional emails, radio or internet advertisements, and even social media posts are all essential ways to market your company.  Marketing strategies evolve over time to focus on different aspects of your business. And to support changing sales goals.  Marketing often capitalizes on how your business leads when it comes to new and fresh vending products and equipment, emerging technologies, seasonal changes, and industry trends.

Marketing is critical to sales. It spreads the word about your services. It promotes what sets you apart from your competitors. And finally, it reinforces why you are the best choice for breakroom services in your service area. A successful marketing strategy will bring customers into your sales funnel and deliver more leads.

Understanding Branding

Branding, on the other hand, is about shaping your vending company’s identity to represent its core goals and purpose. Branding is a strong reflection of your company’s personality and it is how people will identify and remember your company as a whole. Good branding keeps your target audience in mind and helps them establish trust in your business. Branding includes everything from your company logo and taglines to the core narrative about your company’s foundation, purpose, and goals. Branding gives your vending operation meaning and character.  Through it, customers will understand who you are and what makes your business unique.

Branding Must Come First

Marketing is the most effective way to spread your message and promote your business, but you must understand the message you’re spreading first. That is why establishing your company’s branding is an important first step. Solid branding will help shape your marketing initiatives and keep them consistent in look, feel, and context. Take the time to establish your vending company’s brand identity. It will help your company define what to say, where to say it, and the goals of your marketing campaigns.

As you can see, marketing and branding are closely tied but distinctly different. You must first understand what you want to say to communicate effectively. Starting with solid branding is the best way to optimize your vending marketing and grow your sales.

Are you a vending operator struggling with branding or marketing? VendCentral specializes in helping vending operators increase sales with successful branding, marketing, and sales strategies. Reach out at info@vendcentral.com or (866) 699-8363.