Be Your Company’s Spokesperson – Use These 4 Simple Tips!
Katie Waxman / July 16, 2024
VendCentral Founder and Spokesperson: Neil Swindale
Is your company’s social media strategy important for your brand? Absolutely. But your vending company’s brand should have a human face as well, ideally a spokesperson. If you are an owner-operator, your LinkedIn social media account can be a driving force behind your company’s online marketing success. No one can build trust and relationships better for your company than you! If you are having a hard time getting started, remember these 4 simple tips.
Tip 1: Be Authentic
Your LinkedIn audience wants to see the real you and will connect with your stories. Share the challenges you are overcoming. Celebrate the wins (like that new micro-market install!). Shout out appreciation for long-term employees and express gratitude for loyal customers. Or, explain how something in your personal life is influencing your professional life. No matter what you post, remember your social media platform should always showcase your professionalism and passion for your business.
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Tip 2: Show Your Expertise
Whether you are adding insight to industry trends, showing excitement for new products, or displaying curiosity and anticipation for new technology, be sure to weigh in on the topics that matter to your industry and customers. It will all show your audience that you are staying in the know on the latest and greatest breakroom products and services. This will build trust and confidence in you AND your company’s brand.
Tip 3: Engage with your Community
Get on LinkedIn and see what other leaders in your community and industry are doing on their social media platforms. Contribute through likes and comments. It will grow the awareness of you and your company. It will also promote goodwill that will inevitably return to you. Take note of how your audience becomes more engaged with your content through comments, shares, or even direct messages.
Tip 4: Build a Bridge
Finally, build a connection between your personal social media platform and your company’s social media platform. Do this by commenting on your company’s posts and blogs. Take it a step further by sharing your company’s social media content on your own personal platform and adding your point of view. As your company’s spokesperson, you should be its biggest cheerleader! Invite your audience to take action, like following your company’s brand page or reaching out for advice on the latest breakroom products and equipment. This connection is an important part of successful social selling and brand growth.
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Getting social on LinkedIn can be intimidating. But, don’t let your worry over making things look perfect prevent you from making it happen. If you create content that showcases your personality and drive to keep your customers happy you can’t go wrong. Your content will be a perfect enhancement to your company’s social media marketing strategy.
VendCentral specializes in marketing programs with strong social selling strategies for Operators, Manufacturers, and Suppliers in the Refreshment Services Industry. Contact us for a free consultation.
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