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Written by Katie Waxman on August 13, 2024

It is vital to include different types of videos on your website. Having them will engage your audience and help draw in potential clients looking for vending services or breakroom refreshment solutions. They can view the videos to get to know you and your company better, which results in more sales.

What kind of video content is best for a vending or micro market operator? As experts in online vending marketing, VendCentral has found three types to be most effective at audience engagement. First is the introduction video, which tells a potential client all about you. The second is the install, whether it’s a micro market or specific new breakroom equipment. The third and final is a video that shares an organized, well-run warehouse.

Read on for an in-depth look at the three types of video. Then use them to engage your potential customers and stand out from your competition.

Introduction Videos

A great introduction video belongs on your home page. It features the owner, manager, or team members of your vending, micro market, or office coffee service company and tells your story. It should explain how the business started and what type of convenience services it offers. The point is to create a valuable, personal connection.

New Vending Equipment or Micro Market

When a new piece of vending equipment arrives, get your phone out and take a short video! Showcasing the latest vending and OCS technology will help you gain an edge. That way, potential customers will see how you are staying ahead.

Installing a new micro market or office pantry is also a great time to take a video. It can show off your new products, equipment, fixtures, shelving, and kiosks. Plus your experienced service technicians will shine. This will give potential clients a better idea of what your company offers. They will also be able to visualize a micro market at their office.

Videos Focused on Your Warehouse and Team

Let your current and potential customers go behind the scenes with a video of your warehouse. This is your chance to reveal an efficient, well-organized space. Show off any automated inventory management solutions or technology you use to fulfill orders. Talk about how it makes vending or micro market orders and delivery of products as error-free as possible. Include the warehouse team and route drivers in the video loading bins or vans. This will allow others to see first-hand the care and attention your team provides.

Partner with Experts in Marketing Videos

Videos can boost engagement. Work on recording these three types with just a smartphone and posting them online. Start with a video talking about your company. Then record a new installation. Third, showcase your warehouse and team. It’s a great way to let potential clients get to know you, so they choose you for all their breakroom service needs.

VendCentral can help you with everything you need – from video production to website development to social media. Our goal is to help you grow your company’s online presence. We can manage your website growth strategy, publish your videos on your website, and optimize your social media with engaging posts that spotlight your videos. Contact us to learn more!

Written by Katie Waxman on April 12, 2023

When it’s time for your vending company to create a new website there’s a lot to consider. After all, this is where facility managers and human resource managers learn about your company. The new website needs to showcase your brand identity and offer everything your current customers and prospects want to learn.

To get you started, here are some of our new vending website MUSTS.

Start With Services & Products

A clear message about what your vending company offers must be front and center. That means links for each service. In fact, each service should have at least one dedicated webpage. Focus on showing the service with great-looking custom pictures. Plus, include short descriptions that tell why the service is a benefit.

Enhance the User Experience

For business-to-business (B2B) websites like yours, it’s important to optimize the customer experience. Ensure information is up-to-date, links work, and most importantly, everything loads quickly. Nothing frustrates potential clients more than a website that takes several seconds to load (or never does).

It is also critical your new website displays well on a mobile device. Statista reports that 16% of B2B website traffic was from mobile in 2022. The number is growing, suggesting that mobile devices will be used more in the future. Don’t miss a sale because you’re counting on a desktop user! Ensure your website is mobile-optimized.

A New Vending Website Needs Custom Content

Your vending website needs to show who you are as a company. That means personalization. Be open to including photos of your team, warehouse, and the breakrooms you service. Having more than stock photos on your website will help decision-makers relate to your business. A great place to personalize is an About Us page, which can tell your company’s story.

On your new website, don’t forget to create a space for blogs. Writing a blog is a great way to highlight your vending business’ personality, showcase the breakroom services you offer, and help your search engine optimization (SEO).

Generate Leads With a New Vending Website

Your website acts as a sales tool 24/7. Ensure it’s seen by focusing on services and custom content that is full of SEO keywords. That way prospects in your area find your refreshment services company.

Need to know more about what makes a good vending website? Ask VendCentral, the convenience services industry’s digital marketing experts. We offer different levels of marketing support to match your need. Learn more about how one of our vending marketing programs can drive sales by contacting us at info@vendcentral.com or (866) 699-8363.