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Written by Katie Waxman on June 11, 2024

Excitement is in the air as clients embark on one of our Marketing Programs. That’s because they are standing on the launchpad to their online success. Are you thinking about joining one of VendCentral’s Marketing Programs? Here is a look behind the scenes at what you’ll experience as a new monthly marketing client.

Laying the Foundation: Onboarding Like No Other

Right off the bat, we kick things into high gear with a comprehensive onboarding meeting. You’ll meet members of our team, including your dedicated Marketing Account Manager who will be your key partner for success. This initial pow-wow sets the stage for an in-depth exploration of your business’s DNA, from its rich history and unique culture to your exceptional offerings and competitive edge. Come prepared to share your story!

Branding: Your Secret Sauce

We’ll dive into your brand identity to ensure the content we create captures the essence of your business. This includes visual aspects like colors, logos, and fonts. But we don’t stop there – we’ll also delve into the intangible elements, like your company’s personality, communication style, and core values. This holistic approach ensures a cohesive experience for your audience.

Social Media: The Modern-Day Megaphone

While your website is in the works, we’ll set the stage for social media. Your social media platforms will be designed with beautiful custom graphics. We’ll also guide you through tips to optimize your platforms to captivate your online audience. Once your platforms are polished, we’ll publish a steady stream of engaging content on your behalf.

Your Marketing Account Manager: The Maestro

Your Marketing Account Manager orchestrates the symphony of your marketing initiatives. Through regular meetings, they’ll guide you in choosing the areas of focus that will propel your business to new heights. With their insight and strategic expertise, they’ll craft a content strategy that hits all the right notes, while keeping all projects on schedule.

The Showstopper: Your New Website

Prepare to be dazzled as we design and develop a website to help you shine brighter than the competition. Once it meets your approval, we’ll take it live, unleashing its full potential on the digital world. But we’re not done yet, we’ll also develop a website growth strategy and equip your site with a blogging platform, ensuring a steady stream of fresh, engaging content. And let’s not forget those all-important contact forms, making it a breeze for leads to connect with you.

Let’s GROW!

Now that the stage is set, it’s time for the real show to begin. With VendCentral, you’ll have an entire squad of strategists, writers, designers, and developers – all working tirelessly to elevate your brand. Content? We’ll create it in spades, keeping your online presence vibrant and on point.

But what truly sets us apart is the collaborative relationship we forge with our clients. We’re not just an agency; we’re a partner, united by our passion for this incredible industry and a drive to propel your business to new heights. Join us and experience the benefits of a Marketing Program for your business!

Written by Katie Waxman on November 9, 2023

A wide-ranging marketing program is a proven way to expand your reach and drive sales success. But, are you a vending operator who prefers to stay focused on your operations? In that case, managing and executing a marketing strategy may feel like too much work. Lucky for you, VendCentral has you covered. We offer three marketing programs to fit the needs of vending operators. From our foundational program to full-scale support, our solutions make your vending business shine.

Get to Know our Monthly Marketing Programs

At the heart of each marketing program is a collaborative relationship with our client. We get to know you, your brand, and your business goals. We may advise on a new brand positioning or a new logo as a first step. Then, we work to design a new website that properly reflects your business and gives a great user experience. We will make sure it has the features you need to support your goals.

In addition to creating and hosting your new website, we’ll implement a website growth plan. This includes a schedule of new content, including blog article features, to showcase your expertise.

A social media strategy is also put into effect on your behalf.  This includes making engaging content that is posted on multiple platforms. Plus, we manage your Google My Business Profile.

All of these elements are included in each program we offer. They unite under the watchful eye of your dedicated Marketing Account Manager. This person spearheads collaboration with you. He or she will also ensure all content supports our overall marketing strategy and craft it to produce outstanding SEO results.

Compare Our 3 Offerings

1. CORE Marketing Program

The CORE Marketing Program is our foundational program and our most affordable.  It is designed for smaller vending companies who are looking to dip their toe into marketing on a starter program. CORE provides the basics and allows your company to become more active in the digital arena.  Ongoing content is less frequent and customized. However, it is a strong base to build upon or even supplement with your own content.

2. CUSTOM Marketing Program

Our most popular program is the CUSTOM Marketing Program. It layers on personalized content to further differentiate your company from its competitors. Meetings with your Marketing Account Manager are more often and promotional calendars are designed to capitalize on what is going on in your business each month. More social media content is produced to engage with prospects more deeply and produce even stronger SEO.  With CUSTOM, you get an increased website growth plan and even a handy tool on your website to see who is shopping for your services online.

3. COMPLETE Marketing Program

The top-tier COMPLETE marketing program is our most comprehensive. It contains all that is in our CUSTOM Marketing Program and much more. You and your Marketing Account Manager work jointly on a personalized social media sales strategy. Social media content is 100% tailored to your needs and published often. Website growth is accelerated for the strongest SEO performance. Additional features like email campaigns and LinkedIn Ads are layered into this program. They are used to reinforce branding, boost sales, and expand reach. Clients on the COMPLETE program enjoy the same benefits as having an in-house marketing department at a fraction of the cost.

Marketing Programs That Grow and Evolve

VendCentral takes pride in being nimble and flexible. That’s why as your business grows and evolves, our marketing programs will, too. VendCentral provides the option to scale up or down between programs if there is ever a need. You can also always supplement your program with individual services, too. To further explore our marketing programs, contact VendCentral. We’ll listen to your needs and find the Marketing Program to promote your business and grow your sales.