Digital Marketing Tools Your Vending Sales Team Will Thank You For
Katie Waxman / April 8, 2024
Strong digital marketing tools are important for your vending services business. They can also make your sales team far more effective. Digital marketing influences decision making and attracts and converts leads. That makes them well worth the investment.
Which digital marketing tools are most important for your sales team? The shortlist is a website, content marketing, and online reviews. Let’s explain why:
3 Vital Digital Marketing Tools
1. A User-Friendly Website
A well-designed website can convert prospects into leads for your sales team. The best websites are SEO optimized to rank higher in search results. This makes it easier for prospects to find you. Once they reach your site, a first impression will either capture their interest or make them click elsewhere. Your website must be visually appealing and easy to navigate on desktops and smartphones. And, nothing turns potential clients off faster than a confusing or slow-to-load site.
Be sure your website is always up to date with the latest information about your products and services. That way it can also serve as a strong reference point for your sales team when they are engaging with a lead. And be sure to highlight what makes your business unique and ahead of the competition! Tout your strengths and make it easy for your sales team to reinforce why leads should pick you over a competitor.
2. Engaging Content Marketing
It is often said that content is king. And it is indeed an essential digital marketing tool. To make sure your content supports your sales goals, you need a strategy. It helps ensure all content forms, from blogs to emails, will have an engaging message.
Through content, your sales team can engage prospects easily. They’ll also stay connected with existing customers and make them aware of upgrade opportunities. Publish and share content regularly to reinforce your company’s expertise. Keep readers in the know about trending products, services, and equipment. Use content to highlight seasonal promotions, build client trust, or start a dialogue. Creating content your sales team can access and share will help them network and grow sales.
3. Online Reviews
Sales become easy when your current clients help build trust in your company. That is why online reviews and testimonials are so valuable. Asking your customers to provide a few kind words about your business goes a long way.
Google and Facebook are great places to gain reviews. Make it simple for happy customers to provide a review by sending them your review link. If you get verbal or emailed praise from a client, ask if you can share it on your website. The answer will most likely be yes!
Reviews are powerful influencers. When your company can show a standard of great service, your sales team will find closing deals is much easier. That’s the value of reviews.
Digital Marketing Tools Make Sales Easier
With the right digital marketing tools at your sales team’s fingertips, success becomes easier to achieve. Start with a user-friendly website and strong content marketing. Then make sure customers are singing your praises online. These are tools your sales force can rely on to find leads and close deals.
VendCentral has a toolbox filled with strong digital marketing materials to grow your vending business. Reach out today to gain leads and grow profits.
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Why Vending Operators Need to be Social Selling
Katie Waxman / September 18, 2023
Social selling and other types of sales are key to all businesses, especially breakroom services. Why? Because a well-stocked vending machine or hard-working office coffee brewer goes mostly unnoticed by decision makers.
How then do you ensure the facility manager remembers your great breakroom service? How do you have the type of relationship with a client’s HR that will last years? And what about new customers? How will you show them that you can give the personalized service that they want? This is where social selling comes in.
What is Social Selling?
First, let’s define this type of selling. In a nutshell, social selling is a method of building relationships using social media. Typically, it’s done through LinkedIn, Facebook, Twitter, and Instagram. The idea is to engage customers, old and new, and show your talent and service level. As a result, sales increase.
Why Social Selling Works
Social selling is highly successful for B2B customers. That is because it can be a significant investment for the company, either in subsidized services or a long contract. Because of that many B2B buyers, like office managers, do research online before reaching out to a salesperson. This is the main reason social selling works so well. It is about building trust and showing the level of knowledge and service your company is about.
Other Benefits of Social Selling
There are many other reasons you should be using this selling approach. Here are some key perks to build the case for this type of sales.
Cost-Efficient
Compared to advertising and cold calls, social selling can get you a better return for the money. That is due to the fact that social media platforms offer free and paid ways to connect with that ideal customer.
Data Driven
Social media platforms offer reports and tools to see engagement. These analytics give you measurable metrics about how you are doing. The insights can also help you refine your strategies to produce better results.
Competitive Edge
Social selling helps your business stand out. In the way reviews help your company, being on social media platforms will too. Customers will see your presence online and how you connect with others. This boosts your brand in their minds. It shows you are customer-focused, responsive, and helpful. That will set you apart from the other vendors in the area.
Social Selling is an Important Tool
In the end, this type of selling helps get the trust of facility managers and other breakroom service buyers. It shows that you are a reliable expert and care about your clients. It also lets you reach a wider group of people in a cost-efficient way. Don’t forget that the results are measurable, so you can pivot, and gain the upper hand over the vending competition. Thus, drive up sales.
Need some help? VendCentral is a digital marketing company just for the vending industry. We can help you with building relationships online that result in higher sales. Discuss your options today by calling (866) 699-8363 or emailing info@vendcentral.com.
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