Philanthropy Is a Win-Win for Your Vending Business
Katie Waxman / November 20, 2024
Philanthropy can do a lot for your company. The desire to promote the welfare of others with donations has a worthwhile impact on giftees. It also shapes the views of breakroom service customers and potential clients, earning you more loyalty. Employees find it rewarding, too, which leads to better retention. As a whole, it’s why giving back should be part of a successful vending business plan.
Let’s dig deeper into how philanthropy offers advantages to you as a business owner and your community.
Strengthens Current Customer Relationships
When your vending business makes an effort to give back, it’s noticed by your customers. They see how you support the community you serve, and you can convey your values on your About Us page. It also reinforces the relationship you have with them, building trust and customer loyalty.
Philanthropy Reaches Future Clients
Potential customers are seeking breakroom services from someone who knows the community. They want a partner who understands what the locals need and want. Thus, they get the best service for their offices and workplaces.
When you commit to the community, it shows you have an interest. Get involved with local organizations, and share your experience. This is important for key decision-makers when they’re deciding on vending and office coffee services. It also helps with your brand identity.
Boosts Employee Happiness
When your staff works in the community, it’s fulfilling. They get involved locally to do good. That builds strong team bonds and a sense of pride for their employer. You’ll retain more employees, avoiding the cost of hiring and training new staff. Doing good is just as rewarding for you and your staff as it is for those getting the donations.
Don’t overlook how philanthropy will appear to new talent. Showing that your vending company cares about local causes can attract hardworking new hires. They will see yours as a great place to work and want to join your team.
5 Ways Your Vending Company Can Give Back
1. Donate to a Food Bank
Move extra products out of the warehouse and into the food bank. Donate drinks, snacks, or prepared fresh food to help feed your community.
2. Volunteer to Serve Lunch
Contact a local shelter and offer to send volunteers. Your employees would likely love the chance to serve a meal and bond with co-workers.
3. Make a Financial Gift
Monetary donations to a local charity are always appropriate. It’s a great way to support those in need.
4. Sponsor a Local Youth Sports Group
Reach out to your park and recreation center or a sports complex to sponsor a team. It will benefit local youth, which helps strengthen your community. There might also be a chance to get your logo on the team uniform.
5. Collect Items for Needy Families
Whether it’s school supplies in the fall or toys during the holidays, collecting items for families is a great show of support. Put collection bins around your building and outside with a sign so the community can donate too.
Philanthropy Makes Business Sense
Helping others has benefits well beyond the obvious. It builds bonds with customers and shows your values to future clients. Employees feel rewarded and happy, which makes hiring and retention easier. So, whether it’s your time, supplies, or cash, make a local donation. Big or small, it will show you care about building a stronger community.
VendCentral Can Help You Spread the Word
We help vending operators enhance their digital footprint with our Monthly Marketing Programs. Let us build a stunning website for your company or create social selling and custom content that brings brand awareness. Both will drive traffic to your site, reach potential customers, and grow your business. Plus, it can promote all your team’s good deeds. Contact us to learn more!
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Inbox Influence: Email Marketing Benefits, Part 1
Katie Waxman / June 22, 2023
Email marketing is a powerful tool for vending businesses of all sizes. Why? Because it’s how your company can build and nurture relationships with refreshment service customers.
Especially with business-to-business decision-makers, email is key. It’s preferred over paper mailers and phone calls by most of your current and potential clients. Just ask them. That makes email marketing a must for your vending marketing strategy.
Because email marketing is such a vital part of a company’s growth and success, we’ve broken down its benefits. Read on for six ways it will help your breakroom services company succeed.
1. Tailoring Messages
One thing email marketing lets you do is create a message geared toward each customer. Custom content better resonates with recipients. The more the customer feels the information is helpful and on target, the more they will open and click on the emails you send. This boosts engagement and conversion rates. Which is the goal of any email campaign!
2. Getting Feeback and Insight
In a service business, like vending, you need to know what your customers think. So, include links to surveys and feedback forms in your email marketing. This gives you a way to gain insights into the satisfaction level of your customer. It’s also a great way to get suggestions on how to improve your service and better meet their needs. This creates a strong connection and drives up loyalty.
3. Boosting Sales
When an email is done well, it can entice customers to take action. They will buy more products, add a line of service, or take advantage of your promotional deal. This will boost your revenue and profitability!
4. Sharing Your News
Emails make it easy to communicate often with facility managers and human resource personnel in charge of breakroom services. Maybe you send a monthly informative enewsletter or digital company update as needed. However you design your email marketing, it keeps clients in the know about your offerings, any promotions, and the industry news. This is an ideal way to foster trust and power up the customer relationship.
5. Increases Website Visits
Including a call-to-action in your emails can lead to traffic for your website. For example, “Click Here to Learn More” could take an interested facility manager to your water filtration service page and get you some extra revenue. Ultimately, boosting website traffic is good as it leads to more conversions. Whether that means more customers or a higher ticket for an existing customer, it’s a win-win!
6. Getting Info Out Quickly
One of the best things about email marketing is that it’s digital. Meaning it doesn’t take as long to plan and produce as print materials. Emails can be crafted and sent closer to a promo deadline, in a certain season, or as a result of a certain event, like a company anniversary. The digital world moves fast. So, it makes sense that your email campaigns would too!
And We’re Not Done Yet…
There are plenty more benefits to email marketing. That’s why VendCentral offers marketing programs that make email marketing simple and easy. Think custom email campaigns that will “WOW” your target vending client. Or, simply build loyalty. Give VendCentral a call at (866) 699-8363.
And stay tuned for Part 2 in our email marketing benefits series. In that one, we talk money benefits. Trust us, you won’t want to miss it!
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