Local SEO: How Vending Companies Can Make the Most of It
Katie Waxman / February 20, 2024
Search engine optimization, or SEO, is a term you’ve likely heard before. It can be quite helpful to vending businesses looking to grow their client base as it gets their name higher on internet search results. Local SEO is a more specific type of SEO. It lets a company boost its ranking in a specific geographical area. Vending companies that maximize local SEO stand a better chance of attracting the right local audience. This can ultimately lead to new clients and more sales.
How does local SEO work? Keep reading to find out the ins and outs of local SEO as well as how you can enhance yours.
Local SEO is Vital to Break Room Service Providers
Vending, micro-market, and office coffee service providers often cater to specific service areas. Therefore, they want to focus on SEO results for those geographic locations. This is where local SEO comes in. Tailoring your online content to maximize keywords that are hyper-focused on city names, local area nicknames, and other local jargon will help improve your local SEO.
While local keywords have always been important for vending website SEO, there is even more urgency now. Google reports that more people are using keywords like “near me” than ever before. In two years, that query has risen 200%. If your local SEO isn’t optimized, you could be missing out.
4 Tips to Improve Local SEO
1. Include Your Address
There are several ways to optimize your website for local search. The first is to include your address. Search engines use this to decide if you are “near” someone using the search term “near me.”
Some operators don’t want to include their company’s physical address for personal or privacy reasons. But the benefits outweigh the risk of a client dropping by. Besides, having an address makes your company look more professional and trustworthy.
2. Pair City Names and Services
A second way to boost local SEO is to use local keywords in your website text. This means including city names as often as logical. Be careful not to over-stuff your site. This could actually have a negative effect and lower your ranking. The rule of thumb is if the text reads well, you should be okay with the number of keywords.
Tip: It’s best to pair local keywords with the names of services your customers are searching for. For example, write about your reliable “CITY vending machines” to help connect your company with those searching for vending machines in your “CITY”.
3. Add Local SEO to Blogs
Third, write blogs and publish them on your social media platforms. Blogs are a great way to add content that is recognized by search engines. Highlighting local search terms throughout your blogs will boost your rankings for these keywords.
Be sure your blog includes backlinks to your website too. When readers click on your blog’s backlinks they will go directly to your website and discover more relevant content for their local area.
4. Consider Multiple, Local Landing Pages
Finally, get in the mind of someone searching for your services. If they want vending in a certain city and click through to your website, will they see that city named? Will there at least be a nearby city or region that tells them you service their area? This is what the user expects.
Some vending operators have multiple locations that aren’t close to each other. In this case, the operator might want to have a different website landing page for each location. That way, each page can contain words with a local focus that makes sense to the person searching. You’ll get a better sales lead this way, too.
Don’t Forget a Google Business Listing
A Google Business Listing will benefit your local SEO. How? Google Business Listings display prominently on Google search. Plus, Google uses it to understand where your company is located. This allows it to show your company in a list of appropriate results for a “near me” or “city” search.
Ensure your Google Business Listing is complete and promotes your company and its services. It should contain a clear description of your offerings. Be sure the hours of operation and physical address of your workplace are current. Remember, your address also boosts your local SEO. You will also want to include photos of your services and company in your listing. This will help you make a personal connection and seem more attractive to someone searching for your services.
Tip: Encourage your local customers to provide reviews on your Google Business Listing. This validates your services in the eyes of potential clients. And be sure to respond to the reviews. This will show your company cares about providing great customer service and values customer feedback.
Optimize Your Website with More Local SEO Keywords
Strong local SEO is vital to vending companies. Utilizing keywords that reflect the city and regions you service, including your address on your website, and optimizing your Googe Business Listing will help you attract the right clients in the right service areas. Simply put, it will make your business easier to find when a client types in “vending near me.”
For more information about vending marketing, reach out to VendCentral. We offer digital sales and marketing services and specialize in top-notch local SEO for vending operators.