How Videos on Your Vending Website Can Increase Audience Engagement
Katie Waxman / August 13, 2024
It is vital to include different types of videos on your website. Having them will engage your audience and help draw in potential clients looking for vending services or breakroom refreshment solutions. They can view the videos to get to know you and your company better, which results in more sales.
What kind of video content is best for a vending or micro market operator? As experts in online vending marketing, VendCentral has found three types to be most effective at audience engagement. First is the introduction video, which tells a potential client all about you. The second is the install, whether it’s a micro market or specific new breakroom equipment. The third and final is a video that shares an organized, well-run warehouse.
Read on for an in-depth look at the three types of video. Then use them to engage your potential customers and stand out from your competition.
Introduction Videos
A great introduction video belongs on your home page. It features the owner, manager, or team members of your vending, micro market, or office coffee service company and tells your story. It should explain how the business started and what type of convenience services it offers. The point is to create a valuable, personal connection.
New Vending Equipment or Micro Market
When a new piece of vending equipment arrives, get your phone out and take a short video! Showcasing the latest vending and OCS technology will help you gain an edge. That way, potential customers will see how you are staying ahead.
Installing a new micro market or office pantry is also a great time to take a video. It can show off your new products, equipment, fixtures, shelving, and kiosks. Plus your experienced service technicians will shine. This will give potential clients a better idea of what your company offers. They will also be able to visualize a micro market at their office.
Videos Focused on Your Warehouse and Team
Let your current and potential customers go behind the scenes with a video of your warehouse. This is your chance to reveal an efficient, well-organized space. Show off any automated inventory management solutions or technology you use to fulfill orders. Talk about how it makes vending or micro market orders and delivery of products as error-free as possible. Include the warehouse team and route drivers in the video loading bins or vans. This will allow others to see first-hand the care and attention your team provides.
Partner with Experts in Marketing Videos
Videos can boost engagement. Work on recording these three types with just a smartphone and posting them online. Start with a video talking about your company. Then record a new installation. Third, showcase your warehouse and team. It’s a great way to let potential clients get to know you, so they choose you for all their breakroom service needs.
VendCentral can help you with everything you need – from video production to website development to social media. Our goal is to help you grow your company’s online presence. We can manage your website growth strategy, publish your videos on your website, and optimize your social media with engaging posts that spotlight your videos. Contact us to learn more!