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Customer Journey | VendCentral

Customer Journey


Understanding your customer's journey means you know what is important to them at each stage of the buying process - from attracting customers to your business right through to delighting them, so they stay on for years.
  • Attract
  • Inform
  • Close
  • Retain
  • Delight

Step One: ATTRACT

Be where your customers are looking

You know who your customers are and the great news is that they are in the market for what you sell. But (and it is a big one) do your potential customer know YOU?

Ask yourself the following questions:

• If they run a Google search, will they find you and more importantly will you show up on the first page?
• Have you written some great blog articles that make you stand out from the crowd and establish you as a leader and expert in your field?
• Do you have a strong social media presence that guarantees that you are the name on everyone’s lips?

NO?

Don’t worry. We can fix all of this for you and more. Our team of digital marketing specialists will get you in front of potential customers and ahead of the competition.

Step Two: INFORM

Give your customers what they are looking for

Did you know?

• That 94% of B2B buyers conduct some form of online research before purchasing a business product?
• That 55% of B2B buyers conduct online research for at least half of their corporate purchases?
• That the most popular source for product research and price comparison is supplier websites?

Did you also know that office and facilities managers have stated that there is a significant gap between the information that they want to see and the content that is currently provided? VendCentral understands what your customers want to see and can design you a website that makes sure that when it comes to being considered – you are at the very front of the line.

Step Three: CLOSE

Seal the deal

You need many elements working together to tell potential customers you are the best choice. And when you do, it’s easy to close the sale. VendCentral brings every element of marketing outreach seamlessly together into an informative, engaging, and complete package.

We handle it all: your website, SEO, social media content, persuasive emails and videos, plus beautifully designed print sales materials. Your content will be cohesive and really speak to your customer – showcasing what makes your company the best fit.

Step Four: RETAIN

Keep your customers longer

It is a well-known fact that it costs far less to sell to an existing customer than it does to convert a new one. While others may purely focus on acquisition, VendCentral is different...

We want you to be successful in all aspects of your business and that includes providing you with the tools and techniques to build an upsell/cross-sell program that delivers; all tailored to your specific requirements.

Step Five: DELIGHT

Keep your customers talking about you

Ultimately, the end goal is to develop strong relationships that have your customers continually singing your praises to others – brand evangelists as they are known in the trade!

To reach this state of ‘nirvana’, you need to consider the needs and interests of your customers throughout the entire customer life-cycle. With our knowledge and experience, VendCentral can develop a program tailored to your individual circumstances. A program that continuously delivers valuable content that secures profitable, long-term customers and creates influential brand advocates.

Maximize your company’s sales growth. A quick call is all you need to get started.



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