Lead The Pack: Online Marketing Is More Than SEO And AdWords aaron / August 9, 2017
Where do facility managers go when considering a product, service, or company? They go online just like you do. That is the power of digital marketing, ensuring that customers can find what you’re offering, when they need and want it.
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Search Engine Optimize (SEO) and Google AdWords are among some of the best digital marketing tools. However, more and more companies are using them, which means to get ahead of your competitors, you need them and a digital marketing strategy that does more. In today’s environment continuously updated content, a strong website, and active social media are musts for digital marketing. They show the customer you are an expert, trustworthy, knowledgeable, credible, reliable, approachable, innovative, and established, as well as present your product and service solutions. Digital marketing also costs a fraction of many traditional marketing methods such as newspaper, television, and radio ads. Plus, it’s usually more targeted with relevant results and ways to measure engagement. Gain exposure and a great reputation with digital marketing – a key strategy to drive up sales!
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